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Top 10 Search Terms in 10 Categories, June 2008

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending June 28, 2008 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 6.92 honda 2.11
paypal.com 1.66 toyota 1.79
pay pal 0.80 honda motorcycles 1.31
www.paypal.com 0.77 harley davidson 1.25
people search 0.50 nissan 1.10
intelius 0.42 smart car 1.06
experian 0.40 ford 1.02
people finder 0.28 kawasaki 0.92
paypal login 0.27 yamaha motorcycle 0.85
white pages phone 0.25 suzuki 0.77
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 1.89 myspace 6.51
imdb 1.33 craigslist 3.12
blockbuster 0.66 myspace.com 2.62
fandango 0.62 youtube 1.93
movies 0.48 www.myspace.com 1.26
netflix.com 0.40 facebook 1.02
regal cinemas 0.32 craigs list 0.77
cinemark 0.30 my space 0.63
transformers 2 0.25 you tube 0.61
the happening 0.24 craigslist.com 0.40
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.94 alli 0.58
pepsistuff.com 1.29 lexapro 0.47
mcdonalds 1.16 viagra 0.45
bkindy 1.12 lyrica 0.33
starbucks 0.99 bipolar 0.30
subway 0.84 cymbalta 0.29
drpepper.com 0.75 zoloft 0.29
candystand 0.63 myalli.com 0.29
burger king 0.60 yaz 0.26
pepsi 0.47 bipolar disorder 0.26
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
myspace 1.09 cnn 3.29
perez hilton 0.45 fox news 1.49
my space 0.30 msnbc 1.38
myspace.com 0.26 cnn.com 1.07
yahoo 360 0.21 news 0.85
360 0.22 bbc news 0.57
la salette journey 0.18 abc news 0.36
bossip 0.17 bbc 0.32
myspace surveys 0.13 bloomberg 0.31
area codes 0.13 today show 0.30
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
coupons 0.29 hotels.com 0.46
consumer reports 0.22 six flags 0.35
mycokerewards.com 0.20 holiday inn 0.26
grocery coupons 0.15 disney world 0.25
free samples 0.14 disneyland 0.23
my coke rewards 0.13 motel 6 0.22
mycokerewards 0.12 hotels 0.20
free stuff 0.12 cedar point 0.19
restaurant coupons 0.08 best western 0.16
free coupons 0.07 comfort inn 0.14
Hitwise
View: Top 10 Search Terms by Category, Four Weeks Ending May 31, 2008

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


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