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U.S. Internet Properties in 2007

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Google, Facebook, Wikipedia, and Craigslist were among the top Internet brands of 2007. Data released by comScore details trends in Internet activity such as the top-gaining properties and site categories, and core search market growth.

Everyday Health experienced a 349 percent increase in unique visitors between December 2006 and December 2007. Glam Media (213 percent increase); OfficeMax (199 percent); and Demand Media (149 percent); followed Everyday Health's lead as top-gaining properties. Google, Facebook (81 percent increase); Wikipedia (34 percent); and Craigslist (74 percent) grew at a slower pace, however each property's audience size was significantly larger.

Top U.S. Gaining Properties by Percentage Change in Unique Visitors, December 2007
Property December 2006 (000) December 2007 (000) Change (%)
Total U.S. Internet audience 174,199 183,619 5
Everyday Health 2,690 12,073 349
Glam Media 7,994 25,028 213
OfficeMax 5,130 15,339 199
Demand Media 5,999 14,958 149
Yellow Book Network 4,386 10,388 137
ValueClick sites 6,339 13,013 105
Facebook 19,105 34,658 81
WorldNow: ABC - owned sites 8,714 15,474 78
craigslist 14,075 24,468 74
Experian Interactive 8,054 12,500 55
Yellowpages.com Network 16,168 24,453 51
American Greetings 11,982 18,102 51
Comcast Corp. 18,716 26,445 41
UGO 8,450 11,912 41
The Mozilla Foundation 10,948 15,267 39
Answers.com sites 10,707 14,899 39
Wikipedia sites 38,585 51,851 34
iVillage.com 13,545 17,234 27
AT&T Inc. 23,833 30,212 27
Internet Broadcasting Systems 9,894 12,394 25
Note: Rankings are based on the top 100 properties in December 2007.
Source: comScore, 2008

Political candidates began campaigning a year ahead of the 2008 elections, and the Internet population followed the activities on the Web. Politics tied as the top-gaining category with a 35 percent change in unique visitors; community sites for women also experienced a 35 percent increase in unique visitors, though it has a larger audience base. Women-focused properties Glam Media and iVillage appeared as top-gaining properties, aiding to the rise in the category.

Top U.S. Gaining Categories by Percentage Change in Unique Visitors, December 2007
Category December 2006 (000) December 2007 (000) Change (%)
Total U.S. Internet audience 174,199 183,619 5
Politics 6,192 8,384 35
Community: women 51,632 69,854 35
Entertainment: news 37,093 49,023 32
Classifieds 31,867 41,688 31
Career: training and education 7,865 10,279 31
Gay/lesbian 1,843 2,367 28
Retail: consumer goods 28,829 35,936 25
Finance: news/research 43,317 52,064 20
Teens 23,313 27,979 20
Religion 19,101 22,886 20
Source: comScore, 2008

Core search engines Google, Yahoo, Microsoft, AOL, and Ask.com collectively increased 15 percent in December 2007, compared to a year earlier, serving 9.6 billion searches in December. During that month, Google served 5.6 billion searches; Yahoo, 2.2 billion; Microsoft, 940 million; Time Warner's AOL, 442 million; and Ask.com, 415 million.

The data show more than 113 billion searches were conducted using the core engines in the U.S. during the 2007 calendar year. Google represents a 56 percent share of the market, capturing close to 64 billion searches over the year.

ComScore data are based on an opt-in global panel of over two million consumers. The panel is observed for browsing and transactional behavior and participates in survey research to capture attitudes.

U.S. Core Search Queries by Search Engine, December 2007
Core Search Report December 2006 (M) December 2007 (M) Change (%)
Total core search 8,348 9,636 15
Google sites 4,317 5,629 30
Yahoo sites 2,300 2,211 -4
Microsoft sites 871 940 8
Time Warner network 465 442 -5
Ask network 396 415 5
Note: Data are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that aren't on the core domain of the five search engines aren't included in the core search numbers.
Source: comScore, 2008


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