U.S. Internet Properties in 2007
Politics emerged as one of the top gaining categories in 2007 as political campaigns heated up.
Politics emerged as one of the top gaining categories in 2007 as political campaigns heated up.
Google, Facebook, Wikipedia, and Craigslist were among the top Internet brands of 2007. Data released by comScore details trends in Internet activity such as the top-gaining properties and site categories, and core search market growth.
Everyday Health experienced a 349 percent increase in unique visitors between December 2006 and December 2007. Glam Media (213 percent increase); OfficeMax (199 percent); and Demand Media (149 percent); followed Everyday Health’s lead as top-gaining properties. Google, Facebook (81 percent increase); Wikipedia (34 percent); and Craigslist (74 percent) grew at a slower pace, however each property’s audience size was significantly larger.
Top U.S. Gaining Properties by Percentage Change in Unique Visitors, December 2007 | ||||||
---|---|---|---|---|---|---|
Property | December 2006 (000) | December 2007 (000) | Change (%) | |||
Total U.S. Internet audience | 174,199 | 183,619 | 5 | |||
Everyday Health | 2,690 | 12,073 | 349 | |||
Glam Media | 7,994 | 25,028 | 213 | |||
OfficeMax | 5,130 | 15,339 | 199 | |||
Demand Media | 5,999 | 14,958 | 149 | |||
Yellow Book Network | 4,386 | 10,388 | 137 | |||
ValueClick sites | 6,339 | 13,013 | 105 | |||
19,105 | 34,658 | 81 | ||||
WorldNow: ABC – owned sites | 8,714 | 15,474 | 78 | |||
craigslist | 14,075 | 24,468 | 74 | |||
Experian Interactive | 8,054 | 12,500 | 55 | |||
Yellowpages.com Network | 16,168 | 24,453 | 51 | |||
American Greetings | 11,982 | 18,102 | 51 | |||
Comcast Corp. | 18,716 | 26,445 | 41 | |||
UGO | 8,450 | 11,912 | 41 | |||
The Mozilla Foundation | 10,948 | 15,267 | 39 | |||
Answers.com sites | 10,707 | 14,899 | 39 | |||
Wikipedia sites | 38,585 | 51,851 | 34 | |||
iVillage.com | 13,545 | 17,234 | 27 | |||
AT&T Inc. | 23,833 | 30,212 | 27 | |||
Internet Broadcasting Systems | 9,894 | 12,394 | 25 | |||
Note: Rankings are based on the top 100 properties in December 2007. | ||||||
Source: comScore, 2008 |
Political candidates began campaigning a year ahead of the 2008 elections, and the Internet population followed the activities on the Web. Politics tied as the top-gaining category with a 35 percent change in unique visitors; community sites for women also experienced a 35 percent increase in unique visitors, though it has a larger audience base. Women-focused properties Glam Media and iVillage appeared as top-gaining properties, aiding to the rise in the category.
Top U.S. Gaining Categories by Percentage Change in Unique Visitors, December 2007 | ||||||
---|---|---|---|---|---|---|
Category | December 2006 (000) | December 2007 (000) | Change (%) | |||
Total U.S. Internet audience | 174,199 | 183,619 | 5 | |||
Politics | 6,192 | 8,384 | 35 | |||
Community: women | 51,632 | 69,854 | 35 | |||
Entertainment: news | 37,093 | 49,023 | 32 | |||
Classifieds | 31,867 | 41,688 | 31 | |||
Career: training and education | 7,865 | 10,279 | 31 | |||
Gay/lesbian | 1,843 | 2,367 | 28 | |||
Retail: consumer goods | 28,829 | 35,936 | 25 | |||
Finance: news/research | 43,317 | 52,064 | 20 | |||
Teens | 23,313 | 27,979 | 20 | |||
Religion | 19,101 | 22,886 | 20 | |||
Source: comScore, 2008 |
Core search engines Google, Yahoo, Microsoft, AOL, and Ask.com collectively increased 15 percent in December 2007, compared to a year earlier, serving 9.6 billion searches in December. During that month, Google served 5.6 billion searches; Yahoo, 2.2 billion; Microsoft, 940 million; Time Warner’s AOL, 442 million; and Ask.com, 415 million.
The data show more than 113 billion searches were conducted using the core engines in the U.S. during the 2007 calendar year. Google represents a 56 percent share of the market, capturing close to 64 billion searches over the year.
ComScore data are based on an opt-in global panel of over two million consumers. The panel is observed for browsing and transactional behavior and participates in survey research to capture attitudes.
U.S. Core Search Queries by Search Engine, December 2007 | ||||||
---|---|---|---|---|---|---|
Core Search Report | December 2006 (M) | December 2007 (M) | Change (%) | |||
Total core search | 8,348 | 9,636 | 15 | |||
Google sites | 4,317 | 5,629 | 30 | |||
Yahoo sites | 2,300 | 2,211 | -4 | |||
Microsoft sites | 871 | 940 | 8 | |||
Time Warner network | 465 | 442 | -5 | |||
Ask network | 396 | 415 | 5 | |||
Note: Data are based on the five major search engines, including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that aren’t on the core domain of the five search engines aren’t included in the core search numbers. | ||||||
Source: comScore, 2008 |