Search Engine Forums Spotlight
Links to this week's topics from search engine forums across the web.
Build Brand Equity for Search
High Rankings Forum
"Branding IS important for search, and for every aspect of your business."
Inktomi as the Saviour of SEO/M
"...Inktomi does have a contractual relationship with some SEM [search engine marketing” providers over and above the standard 'pay us money and we'll put you in the DB somewhere'. ...If any drastic changes were made to the INK algo [algorithm”, some would be advised as to how to use these changes to their clients (which are also clients of INK) best advantage. Now, this is not going to be exactly good news for 'organic' SEO people - but INK/Yahoo want people to like their listings..."
Orkut.com Social Networking Engine In Affiliation With Google
"In short, do you -- as fellow Webmasters -- feel that orkut.com will be a goldmine or a time suck for us, or perhaps a bit of both?"
High Rankings Forum
"...when Google updates it takes many days before sites will be where ever they will be... Your best bet is not even to look for a few more days if you have a weak stomach. A site/page missing at this moment means pretty much nothing."
Adding Meta Tags Using Php
"...is it necessary to have a unique page name, description etc, on every dynamically created page? I am doing a directory of local websites, so most pages will be the same, with subtle variations. So in short, do I really need anything more than simple html meta content?"
Anyone Else's MSN Rankings Slipping?
"It is possible for sites to do well without an ODP and Yahoo listing. But think of those two directory sites as your anchors in a storm. Things may go well in calm winds. But when the weather gets rough, you really need those listings to anchor your position."
Customer Petrified To Change His #1 Ranked Page On Google
"He has learned buzzwords, marketing stages and other techniques to increase sales. This would require rewording the whole page, but would improve his conversion rates."
"Being listed in a directory that has good search engine listings will get you some targeted visitors as well as the crawl from the spiders."
Yahoo on the Brink of Throwing out The Directory?
"Recent moves in Asia, Europe, and North America, have left webmasters asking the once unthinkable question: Is Yahoo About to Delete the Yahoo Directory?"
Search Engine Forums Spotlight courtesy Search Engine Guide.
SearchDay Week in Review
On Search, the Series
SearchDay, Jan. 29, 2004
Few people who have a deep understanding of search have the ability to write eloquently about it. Search engine pioneer Tim Bray is one of those people, and he has written an absolutely fabulous series of essays that should be essential reading for anyone wanting a thorough understanding of the technology.
Hidden Google Tools
SearchDay, Jan. 28, 2004
Even if you consider yourself a Google expert, these 'hidden' tools and resources let you push the search engine's capabilities to the max.
A Multifaceted Online News and Blog Search Tool
SearchDay, Jan. 27, 2004
Rocketinfo Desktop is a powerful news search engine with a lot of additional goodies designed for both news junkies and online researchers alike.
Learning About Search Engines From Google Engineers
SearchDay, Jan. 26, 2004
Want to learn how Google works? A new archive of publications by Google employees offers deep insights into many aspects of the search engine's operation.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!