In This Issue
+ SES NY 2006 Agenda Posted; IAC's Barry Diller Keynoting
+ Jennifer Slegg New Contextual Ads Correspondent
+ Top Stories
+ More From The Search Engine Watch Blog
+ Daily SearchCast: Search News Via Podcast
+ Our Search Newsletters & Feeds
+ About The Newsletter
SES NY 2006 Agenda Posted; IAC's Barry Diller Keynoting
Barry Diller, chairman and CEO of InterActiveCorp, will be kicking off our Search Engine Strategies show in New York at the end of this month with a keynote on the morning of the first day, February 27. IAC owns Ask Jeeves along with a variety of vertical search properties.
The entire show agenda is now available online, and over 60 different sessions are offered. We also have a number of cool sessions you won't want to miss, such as:
- Pundits On Search: What do big voices have to say on search issues? Come ask them yourself! I'll be moderating a panel featuring John Battelle, author of The Search; David Vise, author of The Google Story; blogvangelist Robert Scoble and others to be confirmed.
- Search Advertising: Now & Future: What's the state of search advertising now and where's it going, especially as search leaps out of the browser and into places like our TVs, phones and music players? This session with search engine executives explores the topic.
- Searchonomics: Serious & Fun Stats - Get up to speed with stats on the growth of search, then enjoy the lighter side of how we search online.
- The Search Landscape - Who's winning the search engine wars and how? This session has some of the metrics that help tell the story.
- Auditing Paid Listings & Click Fraud Issues: Did you really get that much traffic from paid listings last month or is something funny going on? Reviewing your paid traffic is an essential task any serious search engine marketer should undertake. Tips and issues are covered.
- Practical Copyright & Trademark Guidance for Webmasters and SEMs: Your competitor is bidding on your trademarked name. Some splogger is profiting off of your copyrighted work via RSS ("really simple stealing"). What's a law abiding netizen to do? Come find out from our panel of experts in this highly interactive session.
- Who's Watching Whom: Search & Privacy: Over the past year, search engines have rolled out or enhanced personalized search and search history features. New search behavioral targeting systems are also developing. Add to that a recent US Department Of Justice request for search query data, and you've got growing search privacy worries. In this session, a lively discussion of the data search engines collect when you conduct a search, how such data is/should be handled, whether the government has any right to subpoena it and other issues.
- Ad Agencies & Search: As search continues to get hot, are ad agencies missing out on one of the most important online advertising venues going? Some ad agencies are now acquiring SEM firms to enlarge their portfolio of services. Others continue to outsource. Some may still not tap into search at all. This session explores what agencies may need to consider as the search space grows and how to ensure they aren't falling behind.
- Putting Search In The Ad Mix: Search engine marketing should be considered as an essential part of any overall marketing campaign, online and off. In this session, we look at successes from considering search from the very beginning, failures that result if this is not done and how other marketing can also help search.
- Branding & Search: What impact does search have on branding? This session look at the role of search in building brand, as well as how branding can support search.
- Lunch With The Google Engineers - Just confirmed and soon to be posted to the agenda, this will run from Noon through 12:45pm on the first day of the show, Feb. 27. Grab your lunch, grab a seat, get updated on Google web search and lob some questions at the assembled panel of engineers.
- Evening Forum With Danny Sullivan: No PowerPoints, no set agenda. I just guide the audience into a giant group discussion on topics they are interested, with a lot of fun along the way.
There are many, many sessions beyond those above, in tracks such as:
- Stats & Research
- Vertical Search
- Search Advertising
- Search Issues
- News & Blogs
- Organic SEO
- Advanced Organic SEO
- Retailer Issues
- Agency & Branding Issues
- In House Issues
- Local Search
- Site Clinics
The Conference at a Glance page gives you a fast look at everything, and from there you can drill down into more detailed information for Day 1, Day 2, Day 3 and Day 4. Whatever your particular search marketing interest or skill level, there are sessions designed for you.
Since the show runs virtually an entire week -- Feb. 27 through March 2 -- we're dubbing the entire period to be "Search Week" in New York. Last year's New York show was our biggest ever, and strong registrations so far make it likely 2006 will be another record breaker. In fact, one of our conference hotels has already sold out, so make your room reservations now! And book your SES ticket by Feb. 15 in order to get an early bird price break.
Want to keep up on the latest show news? Keep an eye on our SES Blog, where I'll begin doing more updates about the show as it draws closer.
Following SES NY, March sees SES coming to Germany and China, then April sees visits to Japan, Canada and Italy. At the end of May, SES London happens and July sees our first ever SES Latino show coming to Miami. For more about these and other shows later in 2006, see the Search Engine Strategies site.
Jennifer Slegg New Contextual Ads Correspondent
I've written before that Search Engine Watch doesn't focus on contextual advertising because it's not search. Having said this, with two major search engines pushing contextual products toward search advertisers, we do some limited coverage. Plus, sometimes contextual issues can overlap into search.
We're going to be doing a bit more coverage out on the Search Engine Watch Blog now thanks to our new contextual ads correspondent, Jennifer Slegg. Many of our readers probably recognize Jen's name, as she publishes the excellent JenSense blog that we've pointed at from time to time.
Many others know Jen through her long-time work as Jenstar moderating the Google AdSense forum at WebmasterWorld. She also does the same for the Google AdSense forum at our own Search Engine Watch Forums plus moderates in the Yahoo Publisher Network and Contextual Ads & Alternatives sections, as well.
Expect to see Jen posting items that are especially of interest from the contextual world here, giving you a summary and pointing back to JenSense for those seeking a deeper drilldown. Welcome aboard, Jen! For those who want to pass the word, you'll also find this welcoming message here on the SEW Blog.
Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.
=== Feb. 8, 2006 ===
Google Testing Software Distribution With Dell, Plus Details On IE7 Search Battle - Google is working with Dell to put Google's desktop search and toolbar on Dell computers, while a new battle for search in the browser is heating up.
Super Bowl Search Marketing Scorecard - While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns.
=== Feb. 7, 2006 ===
Udi Manber Leaves A9 to Join Google - Udi Manber, formerly the person in charge at A9 (Amazon.com's search site) is heading to the Googleplex where he'll now work. See also A9's Low Popularity & Slower Growth.
Google Integrates Chat with Gmail - Continuing its push into communications products and services, Google has incorporated a chat client into Gmail, blending the best features of both technologies.
=== Feb. 6, 2006 ===
Google Launches Robots.txt File Checker; Now We Need Robots.txt Standardization - Wondering how a search engine will process your robots.txt file? Google now provides a way to check on that through the Google Sitemaps program. For Search Engine Watch members, the longer version of this article gives a real life example of how nice the checker is in action. See also:
- Google Sitemaps Stats On Most Common Words In Your Anchor Text & Site Content
- Q&A On Google Sitemaps
Searching Television News - A new free service from multimedia search engine TVEyes lets you search each and every word spoken during TV news broadcasts from well-known news organizations.
=== Feb. 3, 2006 ===
Search Engines Forum Spotlight - Links to the week's topics from search engine forums across the web: Buying Links and Google - Yahoo Finally Changes Direct Traffic Center -Google Toolbar 4 for IE - Zip Code Range Optimization, and more.
=== Feb. 2, 2006 ===
BMW Germany Dinged For Doorway Spam - BMW Germany is found to be employing doorway page spam to drive users to its web site through search engines. See also:
- Google Bans BMW Germany, Ricoh Germany
- More European Automaker Sites Do Doorways & Should Search Engines Be Able To Enforce Spam Rules?
- Welcome Back To Google, BMW -- Missed You These Past Three Days
Searching for the Future - Think you're pretty good at sussing out the future? Try matching wits with Yahoo Research's fantasy prediction game that lets you bet foror againstemerging technologies and trends.
Gracenote: The Music Info Database You've Used But Possibly Know Little About - Gracenote is a music information database that you've likely tapped when you enter a CD into a CD player or download a track but know little about.
Google Bigdaddy Search Infrastructure To Rollout More Broadly - Bigdaddy progress update from Google's Matt Cutts provides an update on the new Bigdaddy search infrastructure that Google has been testing for several weeks. It's now rolling out to various Google data centers, but that's going to be a process that will take weeks.
=== Feb. 1, 2006 ===
Searching for a Sense of Place - Whether you're looking for the London in England, Texas or on the atoll of Kiritimati, an online gazetteer can help you locate just the geographic details you need.
=== Jan. 31, 2006 ===
Google Releases Q4 2005 Earnings - Google has released their Q4 2005 earnings which disappointed analysts that were expecting more. See also:
- Shares of Google Suffer Largest One Day Percentage Drop Ever; Legal Issues Could Prove Costly; Many Still Bullish on Google
- Schmidt, Brin, Page Will Once Again Earn Base Salaries of $1.00 in 2006, Other Senior Execs Get $75K Raise -
- No More Google Foundation Funding For "Foreseeable Future," Says Google
- Google Looking To Traditional Ads For Growth
Search Overhaul for U.S. FirstGov Government Portal - FirstGov's new, sparse search page is just the tip of the iceberg for a number of powerful, useful new features unveiled by the U.S. government information portal.
=== Jan. 30, 2006 ===
Google Releases Upgraded Toolbar - Google has enhanced its toolbar for Internet Explorer, introducing several new features that will appeal to regular users of the program.
Patent Watch: Yahoo Awarded Patent, Microsoft Has Patent Application Published - Here's info about a one patent recently awarded to Yahoo on determining similarity between documents along with recently published patent application by Microsoft dealing with browsing info on the mobile web. See also:
- Judy's Book Gets "Social Search" Trademark; Yahoo Apparently Says Jump In A Lake
- MeeVee Gets TV Search Patents
- Personal Search Vertical ZoomInfo Awarded U.S. Patent
- New Google Patent Application Defines Link Churn
- Seven Recently Published Patent Applications from Microsoft Deal with Computation of Web Page Ranking, Calculating a Document's Importance, and Search Spam Detection and More
- Google's Patent Application for Click-to-Call Advertising Published
=== Jan. 27, 2006 ===
Lack of Search Marketing During Christmas Season Hurt FTD's Bottom Line, Head of Marketing Replaced - FTD has said that not doing more search engine marketing during the Christmas season caused the consumer end of FTD not to do as well as they had planned, which changes --including replacing the head of marketing -- having been done to correct this.
Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Nevada Federal Court Rules that Google 'Cache' Not Copyright Violation - Yahoo Reaffirms Commitment to Search - Google Agrees To Chinese Censorship - How the Search Marketing Industry Shot Itself in the Foot, and more.
=== Jan. 26, 2006 ===
TV Commercial "Googles" Pontiac - A new television commercial for Pontiac airing regionally in the U.S. includes a Google mention and an actual shot of someone entering the word Pontiac into the Google search box with voice over saying: "Don't take our word for it, Google 'Pontiac' to find out!" See also: Mazda Taps Into Pontiac TV & Search Ads Again.
Google & Search Engine Cached Pages Legal, If They Offer Opt-Out - A case saying the Google cache violates copyright has been ruled in Google's favor. See also our SEW Forums thread, Caching Made Legal - Do You Agree? I Don't!
Searching For a Better Image - Ask Jeeves has launched a brand-new image search service, using some innovative techniques to identify high-quality pictures on the web. How does it stack up against the competition?
=== Jan. 25, 2006 ===
Google Now Censoring In China - Oh, the irony. Less than a week after we hear that Google is ready to fight the US government in part to defend its users, now comes news that Google will cave into the Chinese government's demands for its new Google China web site. See also:
- BusinessWeek Article Offers Look at Net Censorship in China
- Brin Speaks On China & Looking At What's Filtered
- How Google Censors Itself For China & Paid Exclusion As Being Evil
- Google's Help Center Page About Censorship Back Online With New Text
- A Picture Says 1000 Words About Google's Censorship In China
- Google Created EvilRank Scale To Decide On Chinese Censorship
- Google, Microsoft Say No To US Congressional Briefing On Chinese Censorship
- Google, Microsoft and Yahoo Provide Statements to Congressional Caucus Regarding China Related Issues
- Report from U.S. Congress Briefing on Human Rights and the Internet and China
- Google Chinese Censorship Protested At Stanford, Berkeley
Beyond Beta: Google News Graduates - Google News has finally graduated from beta status, after more than three years in development, with some shiny new features.
=== Jan. 24, 2006 ===
Bush Administration Demands Search Data; Google Says No; AOL, MSN & Yahoo Said Yes - The US Department of Justice demanding last year that Google and other search engines turn over aggregate search information to help revive a child protection law. Google has refused to comply with the subpoena. A motion has been filed this week by US Department Of Justice to force Google to hand over the data. See also these follow-up articles:
- Court Documents & Summary Of United States Versus Google Over Search Data
- The Day After: Points In The Search Trust Sweepstakes
- Privacy Groups, Goverment Officials Comment on Privacy and Web Search
- How Timely: Philipp Lenssen's Patriot Search
- Google's Larry Page Comments on Privacy Matters
- MSN Search Blogs On DOJ Request
- A Brief Look at Danny's Appearance on Nightline
- Full Text Reports from the Congressional Research Service on Internet Privacy, Net Technology, and Protecting Children from "Unsuitable Material"
- Protecting Your Search Privacy: A Flowchart To Tracks You Leave Behind
- Private Searches Versus Personally Identifiable Searches
- Google Not Installing Third Party Cookies -- It's Firefox Prefetching
- New Poll Finds Web Users Want Google to Keep Data Private; Full Text Access to Report Also Available
- Scoble: Search Champs Talk to MSN VP about Data Turned Over to Feds
- Search Data Request Has Searchers Pondering Their Next Query
- U.S. Senator Patrick Leahy Asks Attorney General for More Info On Web Search Subpeonas
- Google Has Right to Log the Text of Messages Sent Using their Send to SMS Feature
- Google Subpoena Update: Judge Delays Hearing for Two Weeks
- How The US Department Of Justice May Analyze Search Data & Freedom Of Information Act Request For Disclosure
- Which Search Engines Log IP Addresses & Cookies -- And Why Care?
Yahoo: Not A Goal To Overtake Google In Search Market Share - Yahoo CFO Susan Decker tells Bloomber, "It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share," kicking off questions about Yahoo's dedication to search. See also: Yahoo Does Want To Be The Leading Search Engine.
Marketing in the Search Tail: Is the Pain Worth the Gain? - Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.' The longer version of this story for Search Engine Watch members explains how to use search engine matching technologies to play in the search tail, how to find search tail keywords, how to benchmark and analyze the effectiveness of various keyword combinations, and more. Click here to learn more about becoming a member.
=== Jan. 23, 2006 ===
Terrific Real Estate Search Tools - The combination of online maps, satellite and aerial imagery and real estate have spawned some fascinating and useful search sites, allowing you to visit virtual properties all around the world.
=== Jan. 20, 2006 ===
Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Google Goes Into Radio - Click Fraud Report Gets Laugh From Yahoo Rep - Quaero to Take Europe By Storm? - Most Common Search Engine Un-Friendly Mistakes, and more.
=== Jan. 19, 2006 ===
Survey: Google, Yahoo Still Favorites in North America - For the second year running, a Keynote Systems study says Google provides the most satisfying search experience among North American users, despite competitive maneuvering from all of the other major search services.
=== Jan. 18, 2006 ===
Study: Google #1 in China - Despite trailing Chinese traffic leader Baidu, Google is rated the best search engine in China, according to new research from Keynote Systems.
=== Jan. 17, 2006 ===
Video Search: Still "Early Days" - Producing video content? There are video search engines that specialize in gathering up your video and making it available to searchers seeking such content. The longer version of this story for Search Engine Watch members offers specific tips for encoding search engine friendly video, including recommendations for optimizing for specific engines, best types of meta data to use, tips on encoding tools and more.
Google Buys Radio Ad Firm; AdWords Headed To Radio Distribution - Wow. Google is to acquire dMarc Broadcasting, a company that puts ads into radio stations, paying up to $1.1 billion for it. Google plans to distribute AdWords via radio this way. Google VP of advertising sales Tim Armstrong is quoted in the press release (and here at Google). See also:
- Google Text Ads Now Appearing in Chicago Sun-Times Newspaper
- Canadian Wireless Software Development Company Now Part of Google
Logos On Rooftops Probably Not Aimed At Google Maps - Are people painting logos on the top of their buildings a guerilla way of advertising through Google Maps? Nah, these were painted those flying over buildings by airplane.
Hot: Real Estate Industry Uses of Satellite/Aerial Imagery - The combo of online maps, satellite/aerial imagery, and real estate are a hot combo these days. A look at tools and resources.
=== Jan. 12, 2006 ===
Search Marketing's About People and Principles, Not Just Algorithms, Part 2 - Coverage of Danny Sullivan's keynote address at Chicago's Search Engine Strategies conference, continued from yesterday's Search Marketing's About People and Principles, Not Just Algorithms, Part 1.
=== Jan. 10, 2006 ===
Searching for Online Video - Although Google has been grabbing headlines with the announcement of its forthcoming Google Video Store, many other services let you search for and view many types of video online. See also: Googling For Google Keynote Video.
AOL Acquires Truveo Video Search and Crawling Technology For Undisclosed Sum - AOL has acquired video search engine and video crawling technology, Truveo, for an undisclosed sum.
=== Jan. 9, 2006 ===
The State of Search Engine Marketing - New research from SEMPO sheds light on what's happening in the search marketing industry today, from the size of the industry to key trends that will shape the year ahead. The longer version of this story for Search Engine Watch members discusses pricing trends revealed by the survey, including where search marketing budgets are coming from, keyword pricing trends and how search marketers plan to deal with financial challenges. Click here to learn more about becoming a member.
Search Engines As Leeches, The Difference Between Paid & Free Listings & Keyword Price Rises - Jakob Nielsen's "Search Engines as Leeches on the Web" article that makes a good point, don't be too search engine dependent. However, he muddles his point by confusing the issue of paid search advertising and free "organic" listings. A closer look at that, plus how "super conversion trackers" and "brand idiots" are likely to keep pressure on keyword prices.
=== Jan. 6, 2006 ===
Google Video Store Opens - Google has announced plans for a new Google Video Store allowing video purchase and rental from Google Video. Content from about 40 providers will be initially available for purchase, with the program opening to any video producer wishing to charge in the near future. Viewers can watch video using a new Google video player or download content formatted for the iPod Video and the Sony PSP. Google is also using its own version of copy protection for some programs. See also:
- Google Video Store Now Open
- Ad or Promo? Google Pitching CSI, NBA Video On Google Home Page
- Jennifer Feikin, Director of Google Video, Interviewed on Marketwatch.com
- Page CES Keynote With Williams Segment Now On Google Video
- Copyright Issues and Video Search
- How Does a Google eBook Store Sound?
- TV Transcripts and Still Images No Longer Part of Google Video
- Google Video Now Features Premier Content, New Design Corrects "Big Mistake"
- Amazon.com Considering Video Download Service to Compete With Google Video Store and Others
- Predictions and More Speculation on a Google Music Service
Google Pack Offers 1-Stop Downloading Of Software - Google Pack, a software bundling and updating system now out from Google, pulls together popular Google software applications along with those from other providers. The longer version of this story for Search Engine Watch members goes into more depth from Google about how products were selected, whether others might come and some of the business reasons for doing the pack. See also: Google Video Player Removed From Downloads of Google Pack.
Webcast and Transcript of Larry Page's CES Keynote Address Now Available - Up on the Google Press Center page is a link to the webcast and a text transcript of Larry Page's keynote address at CES last Friday night. See also:
- Engadget Coverage Of Google's Larry Page Keynote At CES
- Page CES Keynote With Robin Williams Segment Now On Google Video
- Google CEO Chats with the BBC About Online Info, Click Fraud (Not a Problem So Far), 20% Time, and the Competition
Terry Semel's CES Keynote Includes Visits from Tom Cruise and Ellen DeGenres; Semel Says "Walled Gardens" are a Thing of the Past - This morning, Yahoo's CEO Terry Semel along with help from Ellen DeGeneres and Tom Cruise, gave his keynote speech at the Consumer Electronic Show in Las Vegas.
Yahoo Go Puts Yahoo Services Into Cell Phones, TV & PCs - Yahoo has launched Yahoo Go, a suite of products designed to let people reach information whether they're on their PCs, phones or using TV. See also:
Google Gets Into Motorola Cell Phones With Mobile Search - Google and Motorola that they are teaming up in a mobile search partnership. Motorola is to insert a Google button into "internet-optimized" phones beginning by the end of March 2006, worldwide. The button will take users to Google search services. See also:
- Google Personalized Home Page Goes Mobile
- More on Google Local App for the Blackberry, Expect Google Talk for Blackberry by Spring
Search Convergence Arrives - Google and Yahoo Aim at Another Screen from the New York Times, Internet search meets the gadget from News.com, Google, Yahoo steal spotlight without even saying a word from the San Francisco Chronicle and Yahoo on Your Phone, TV, PC from BusinessWeek are all a series of articles looking at the buzz Yahoo and Google are making at their CES debut because of how they are taking search off the web and into devices and new areas. Developments With Consumer Search from me that came out this time last year explained how and why this was going to come and how especially Google and Yahoo have become "consumer search" providers, or "search utilities" that plan to plug into any device or any location that requires search.
Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: New Google 'Bigdaddy' Infrastructure Live - Fortune 500 Sites Use Hidden Text To Fool Search Engines - Bad Reasons To Want A Top Ranking - Link Tracking, and more.
=== Jan. 5, 2006 ===
Gates Dings Google, Yet Fails To Impress On Search Himself - Microsoft chairman Bill Gates let loose on Google in an interview with the Associated Press before his CES keynote yesterday, complaining of Google's "honeymoon period" and the perception that Google can do anything, including producing a "robot that will cook hamburgers." Of course, Microsoft's had its own extended honeymoon period in search. It has failed to deliver as much as Gates says Google will fail as it branches out. Moreover, the tired lines of slamming Google aren't making the Microsoft case any stronger. A look at what Microsoft has said and done. See also:
- Bill Gates: "Search is Bad Today" & IBM is Microsoft's Top Rival Not Google
- Bill Gates and Friends Talk and Demo New Products at CES
SEM Campaign & Project Management, Part 2 - More tips and techniques on managing and getting the most success out of search marketing campaigns, continued from yesterday's SEM Campaign & Project Management, Part 1. The longer version of this story for Search Engine Watch members offers a detailed project management training plan, with specific skills to be taught, and recommendations for defining deliverables to control a project's scope and cost.
Search Engines Making Millions Off Type-In Traffic From Domains - "Masters of their Domains" is a great article from Business 2.0 that goes into great depth about the sheer amount of money that "type in" traffic is generating for those who own hot domain names. That money is coming from players like Yahoo and Google -- who you might recall got some fire from me for not allowing advertiser to opt-out of domain-generated traffic.
More From The SEW Blog
Below are posts from the Search Engine Watch Blog since the last newsletter and not mentioned above. Want to keep up on daily news from the blog? Visit the home page or subscribe to the blog feed. Note that references to "I" may becoming from Danny Sullivan, Gary Price, Jennifer Slegg or Chris Sherman, all of whom post to the blog.
=== Feb. 8, 2006 ===
=== Feb. 7, 2006 ===
The Wayback Machine Announces Larger Archive - We've noticed that the publicly announced total size of permanently archived web pages found in The Internet Archive's Wayback Machine has increased in size 15 billion pages today from 40 billion pages to 55 billion archived web pages....[MORE”
Feedster Gets a New Look - A quick note to point out that "feed" search engine, Feedster, has undergone a makeover. Much cleaner and easier to read home page with a splash of color. The same look and color is also visible on search results pages. The Feedster blog has more about the new look including info about some new features.
Tracking the Technology News Trackers - "Meme" trackers like Memorandum and Topix.net show you what's currently hot in both mainstream news and in the blogosphere. They're great services to help you keep up with both breaking news and trends. Richard MacManus has put together an excellent summary in Rating the Meme Trackers of the current generation of these meme trackers, specifically looking at how they handle technology news and postings. See also: Don Dodge Chats with Memeorandum Founder, Gabe Rivera.
President of University of Michigan Talks Google Book Search - The president of the University of Michigan, Mary Sue Coleman, defends Google Book Search in a speech to the Association Of American Publishers....[MORE”
=== Feb. 6, 2006 ===
France's Exalead Continues Growing, Database Passes 4 Billion Page Mark - Today, we've learned that the Exalead index has now passed the 4 billion page mark. Yes, of course, total database size means little, but it's great to see Exalead not only expanding their overall size and continuing to develop their services....[MORE”
=== Feb. 4, 2006 ===
Targeting Local Searchers - Although SEM on local search verticals bears many resemblances to global search marketing, there are subtle nuances and differences in searcher behavior that you need to take into account to ensure a successful campaign. ClickZ columnist Phil Stelter is devoting his next few columns to the art of SEM for local search verticals, kicking off the series with a Q&A with MSN, specifically looking at the Search Local (beta) and Windows Live Local services. Targeting Local Audiences With Search, Part 1: MSN is packed with great advice for reaching people searching in the virtual 'hood.
=== Feb. 3, 2006 ===
Google and Fiat Partner to Offer Google Earth Game - How about creating a Google Earth game that's also a marketing tool? Sounds like a smart idea to me and it's precisely what Fiat has done....[MORE”
Mossberg Positive About Rollyo and PubSub, Rollyo Adds New Firefox Search Bar Feature - The Wall Street Journal's Walt Mossberg has positive comments about two services, PubSub and Rollyo, two services that we've posted about several times....[MORE”
=== Feb. 2, 2006 ===
TrueLocal Australia Users Crash Into TrueLocal North America - A new Rupert Murdoch/News Corp/News Interactive-backed truelocal service has launched, only to find users going to a different TrueLocal already established in North America....[MORE”
Oops, Specs for Dell Computers Found in Google Cache - Once again a company, in this case Dell, has learned the hard way that what's put on a public web server is open to crawling, caching, and discovery....[MORE”
=== Feb. 1, 2006 ===
World Association Of Newspapers Dislikes Search Engine Exploitation, Clueless About Robots.txt Banning - The World Association Of Newspapers is planning to challenge the "exploitation of content" by search engines. Hey WAN. Don't like being in search engines? Tell your members to put up a robots.txt file to block the search engines....[MORE”
=== Jan. 30, 2006 ===
New Study Reports that Search Sites Provides Twice the Conversion Rate When Compared With Other Acquisition Sources - The Dow Jones story: Search Sites Better At Getting Shoppers To Buy: Study, reports on new research from WebSideStory that shows search engines (both paid and organic listings) provide more than twice the conversion rates than other forms of Internet advertising and marketing....[MORE”
=== Jan. 29, 2006 ===
AOL's "(Quick) Answer" Feature On Web Results Pages - Although we've blogged many times about search engines becoming answer engines for some types of queries with a variety of tools and services, we haven't mentioned AOL's (quick) answer feature found at the top of some web results pages....[MORE”
=== Jan. 27, 2006 ===
Check out Cool Bird's Eye Imagery from Windows Live Local on Bird's Eye Tourist - Bird's Eye Tourist lets you see what others have spotted and share using cool "bird's eye" imagery of places and things from Windows Live Local. See also: New "Bird's Eye" Imagery for Detroit Added to MSN Live Local Database.
An Introduction to Mobile Search - If you want a brief overview of what mobile search is, how it differs from other forms of search, mobile business models, and more, this paper, "Introduction to Mobile Search" (7 pages; PDF) by the Mobile Marketing Association is worth a read.
=== Jan. 26, 2006 ===
More IM Search: Search Air Fare Info, Flight Status and More with Kayakbot - Travel search aggregator Kayak is announcing the release of Kayakbot for AOL Instant Messenger (AIM). This new feature offers flight search, rental car search and more. You can also get flight status info. Simply add "Kayakbot" to your buddy list or use this link, aim:addbuddy?screenname=kayakbot....[MORE”
Rich Media Advertising Coming to Google AdSense - Google AdSense has begun contacting publishers about participating in a new beta test which would see publishers running rich media advertising instead of the standard text and graphic ads. Their rich media offerings include interstitials, expanding ads and floating ads....[MORE”
Google Repairs Glitch That Kept Some IE Users On The First Page Of Results - A coding glitch in a promo for Google Desktop at the bottom of a web results page kept some people from getting past the first page of results....[MORE”
askSam Now Offering Searchable Databases (Free) Containing U.S. Copyright Law, The DMCA, and Every State of the Union Address Back to 1790 - askSam has just released three new databases (what they call eBooks) that might be of interest to some of you, especially those with an interest in copyright issues....[MORE”
=== Jan. 25, 2006 ===
New Google Study Looks at How Web Pages Are Authored - Web page authors, content developers, seo personnel and others who would like a better understanding of how web pages are built, will want to take a look at a new study published by Google that was conducted in December 2005. Google engineers analyzed a sample of slightly over a billion document and extracted info about popular class names, elements, attributes, and related metadata....[MORE”
=== Jan. 24, 2006 ===
New and More Detailed Imagery Comes to Google Local and Google Earth - Via Google Blogoscoped and this post on the Google Blog, word that Google has added some new and improved imagery offering greater detail to Google Earth and Google Local users.
Latest NetRatings Stats Show Status Quo With Search Engines - I always warn not to worry much about month-to-month changes with search popularity stats. The now updated search engine popularity stats I've posted from Nielsen//NetRatings illustrate why. I've added data for the past four months, and it shows no real major changes over that period. Indeed, you can look at all the data going back to the beginning of last year. It shows things have pretty much not changed -- good news for Yahoo, which is happy to maintain the status quo. See also: Nielsen//NetRatings Releases Top Engines (by share) and Top Search Terms for November 2005
BBC Money Programme Documentary On Google - The BBC's Money Programme did a big look at Google that runs the range of all things Google, from the company's start to issues such as controversy over Google's library scanning program and click fraud....[MORE”
=== Jan. 23, 2006 ===
Some Advanced Search Syntax from Yahoo Hacks and the Launch of Rough Cuts from Safari Tech Books - The Yahoo Search team has allowed Paul Bausch, author of Yahoo Hacks, to share a couple of the many "hacks" from his book on the Yahoo Search Blog. The first edition of Yahoo Hacks was published in October....[MORE”
=== Jan. 22, 2006 ===
More on Mobile Search, Free Directory Assistance, and Voice Activated Info Services - Matt Marshall's article: Silicon Valley start-ups rush to bring you information on the go, does a great job of not only reviewing but adding several insights to some of the mobile search news we've been blogging about. Matt also discusses a couple of services that offer FREE directory assistance information. That's right, dial a number and ask for a phone number AFTER listening to an ad or a product pitch....[MORE”
=== Jan. 20, 2006 ===
Second Issue of Google's Librarian Newsletter Released and More Interesting Reading on Web Search - The second issue of Google's Newsletter for Librarians is now available. It features an article by Karen Schneider, the director of the Librarians' Internet Index, who focuses on the some of the critical information judgments needed in determining the trustworthiness of a site and the info that it contains....[MORE”
=== Jan. 18, 2006 ===
Author of The Google Story, David Vise, Chats Google With Readers - Washington Post writer and the author of The Google Story, David Vise, chatted on WashingtonPost.com today about Google's most recent acquisition of radio ad firm DMarc (good background on how the technolgy works) and many other topics from where to send your ideas for new Google services to wheather or not a Google Calendar on it's way. The transcript of Vise's chat is available here.
On Yahoo Recommender Systems and a Movie Recommendation Tool from the University of Minnesota - Thanks to Greg Linden for point out this 2 page paper (PDF) by several members of the Yahoo Research Lab about recommender systems research that Yahoo was likely working on last year....[MORE”
Ask Jeeves: Cache Includes the Date and Time Pages Were Last Cached - I was doing some searching with Ask Jeeves today and noticed that that cached pages that Jeeves includes in its database now include the date and time (to the second) the page was last cached by the AJ crawler. Look for it in the box at the top of cached pages....[MORE”
=== Jan. 17, 2006 ===
More Instant Answers Now Available on MSN Search - MSN Search's WebLog points out that MSN Search is now home to more Instant Answers (aka "direct answers") as web search engines continue to become "answer engines" for certain types of queries. According to the blog post, MSN has added more than one million facts to their database....[MORE”
A9 Selects ZoomInfo to Power People Search - We've learned that vertical search engine ZoomInfo has been selected to power the "people search" function on A9. If you want to check it out, look for a check/tick box on the A9 home page labeled "People." Much more about ZoomInfo in this overview for SearchDay from December.
Satisfy Your Web Ego with egoSurf - If you're into satisfying your ego by web surfing, Phil Bradley points to egoSurf, a site whose motto is, "know your place." Simply enter a name or search phrase and blog or sites(s) url(s) (no limit and they don't have to be yours) and you'll be given a total point score....[MORE”
Yahoo Site Submit Out Of Action For A Month - Yahoo's been having site submit problems, as came up last month in our Search Engine Watch Forums thread Yahoo Submit Your Site Broken? I figured it was a temporary thing that would get fixed in a day or so. A month later, Barry notes that it's still not working.
Designers Should Love SEO, Plus Making Flash Friendly To Search Engines - Can't We All Just Get Along? - The Battle Between SEOs and Web Designers has David Wallace at Search Engine Guide inspired by the Do Designers Hate SEO? discussion at our Search Engine Watch Forums. In that thread, many feel designers should embrace lots of what SEO has to offer, especially since it is NOT all about blog spamming nor necessarily dumbing down design. David touches on this and dives deeper into issues with Flash and how Flash designers, with some thought, can have Flash and search engine friendliness combined. Our Revisting How Search Engines Deal With Flash thread at the SEW Forums goes into even more depth here, with lots of great advice for those of you grappling with the Flash "problem" for search engines.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!