Survey Reveals Search Habits
From The Search Engine Report
June 2, 2000
A study commissioned by RealNames has provided a variety of statistics related to searching, including:
+ Over 75 percent of web users use search engines to traverse the web.
+ Half of web users spend more 70 percent or more of their time searching online.
+ 70 percent of those surveyed know specifically what they are looking for when they use a search engine.
+ 44 percent of web users say they are frustrated with web navigation and search engine use.
+ When unable to find what they are looking for, most web users will try another search engine, but nearly 20 percent completely give up.
The study was conducted in April by Berrier Associates, for RealNames. Over 1,000 people aged 18-49 were surveyed by phone, with a nearly equal number of men and women sampled. Only those who use the web for five or more hours per week were included in the survey.
RealNames
http://www.realnames.com/
RealNames Survey Press Release
http://library.northernlight.com/FB20000531450000088.html?cb=0&sc=0#doc
Has a few non-search stats, such as time spent online.
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