Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog.searchenginewatch.com/.
Guide To Microsoft's Many Shopping Search Sites
This is a long overdue post to clear up confusion around Microsoft's multiple shopping sites which include MSN Shopping, Windows Live Shopping Beta, and Windows Live Product Search Beta. The Marketplaces & Shopping team at Microsoft also runs Windows Marketplace and Windows Live Expo but in this post, I'm just covering the general ecommerce initiatives.
MSN Shopping = Microsoft's core shopping comparison engine. MSN Shopping covers over 7,000 merchants and 33 million products. The beauty of a shopping comparison engine like MSN Shopping is in its ability to normalize product pages - put simply, item clustering (I'm borrowing that term from Imran Aziz, Lead Program Manager Windows Live Product Search Beta), the ability to put all merchant offers for a particular product on a single page. MSN Shopping works off of very structured product data provided by Shopping.com and PriceGrabber.
Google Maps Australia and New Zealand
Finally, Australia gets mapped by Google Maps. Not only did Australia get street level views, so did New Zealand. So if you are ever in Sydney, you should be able to find your way to Canterbury, New Zealand. Spotted via Philipp Lenssen, who also noted this past April that Google mapped in detail Europe.
New Search Patents: Yahoo's Active Abstracts
Some new patents and patent applications from the last week cover a wide range of search related topics. On Tuesday, I wrote about some possible enhancements to Ask's Binoculars. Yahoo seems to be looking at providing more information on search results pages with smarter snippets, or what they call "active abstracts" that can lead to such things as refined queries or maps or can even allow you to place a phone call. Microsoft comes up with an intermediary query interface which could be used with more than one search engine. IBM and Hitachi both present different ways of looking at clustered results after a search. The dominant Korean search engine describes methods for selling keyword-based advertising. S.L.I. Systems presents a human powered search, which uses community to tell it when to update pages, and which keywords to associate with those pages.
Specialty Search Roundup
Even though Gary Price left SEW Blog a few months ago and is now working at Ask.com, ResourceShelf, the site he compiles and edits with a team of librarians is going strong as an independent resource.
As I'm sure you remember, Gary has a strong interest in specialty search tools. One thing (there are many others) that stood out, since Gary's departure, was that we were missing coverage of some specialty search topics. So, here's a quick rundown of some of the databases he's posted about recently on ResourceShelf.
Tim Cadogan Talking At Yahoo Analyst Day
Tim Cadogan, vice president of search, up now at Yahoo Analyst Day, talking about search monetization. He starts by saying the consumer is always first in consideration, then explains the search food chain/cycle, how questions can be answered by advertisers. Think there are billions of offers that can be delivered with more relevancy to make both sides, advertisers and searchers, happy.
Jeff Weiner Talking At Yahoo Analyst Day
I'm at Yahoo's Analyst Day today, and I thought I'd give a shot at live blogging a session or two. We'll see how it goes, starting with Jeff Weiner, senior vice president, search and marketplace, at Yahoo. He's doing the first session focused exclusively on search, though Lloyd Braun, speaking now, has touched on a few things -- including the new Yahoo Finance charts to come, which look to bring Yahoo up to what Google rolled out with Google Finance.
Jim Lanzone, CEO Ask.com, Interviewed By CNBC
Jim Lanzone, the new CEO of Ask.com, was recently interviewed on CNBC. You can watch the video interview by clicking here. Jim talks about Ask.com search market share, the recent TV commercials and why Ask.com will continue to grow market share.
Microsoft MapCruncher Lets You Mashup Data & Maps
Want to mashup maps and data? Microsoft's just launched its own way to do this with MapCruncher. The site's not responding right now when I check, probably because of demand. From the note Microsoft sent us, it's supposedly something anyone can do:
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!