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Search Engine Forums Spotlight

Links to this week's topics from search engine forums across the web.

Keyword Research for Product Research
JimWorld

"Obviously, it makes sense to use it as a form of market research to find out what products to target, or what product should be the next one that you add to your lineup. ...I'm curious what other routes people are taking with their keyword research. How else have you used it to work with a client? What other areas of marketing are you shaping with your keyword research?"

Paid Inclusion: "The Fix Is In"
Webmaster World

"Fix, maybe not. Give a lot more weight to the CPC [cost per click” XML feed customers? Absolutely."

Inktomi... Major Changes?
JimWorld

"I've seen a major tweak on geographical targeting. UK Sites I used to rank well on across the board have dropped on MSN.com but soared to the top on MSN UK (the same thing has happened on HotBot). Sites targeted at the US have risen in rank and fallen on other country versions of MSN."

LookSmart Losing Microsoft MSN Deal
High Rankings Forum

"Looksmart, after they lose MSN, will be somewhere around where Kanoodle is, as a player in the PPC [pay per click” market."

LookSmart Loses MSN
JimWorld

"Microsoft has rights to the 'copy' of the Looksmart directory currently displayed on MSN. However, Looksmart down played that fact and pointed out the directory would soon grow stale, and that Looksmart would not be providing updates. Looksmart doesn't know if MSN will continue to use the directory or add modifications and continue to use it. They only know, they won't be involved."

Keyword Density
High Rankings Forum

"A good keyword density is using the keyword phrases as many times as possible, without it sounding dumb."

AdSense Click Warfare
Webmaster World

"...the scariest one for publishers is fraud based upon sabotage. That is, a competitor or someone with a grudge deliberately clicking on your AdSense ads, with the sole purpose of getting your site suspended from AdSense."

Search Engine Forums Spotlight courtesy Search Engine Guide.

Danny Sullivan on Local Search

Watch SearchDay next Tuesday for the first of a three-part series on the state of local search by Search Engine Watch editor Danny Sullivan. The series, which will run on consecutive Tuesdays, takes a close look at new developments in local search, including efforts by Overture, Google and CitySearch.

SearchDay Week in Review

What's In A (Search Engine's) Name?
SearchDay, Oct. 9, 2003
http://searchenginewatch.com/searchday/article.php/3084451

What's a Google? Should you be wary of Inktomi? Here's a look at the origins and meanings of the major search engines' names.

AOL Renews With Google
SearchDay, Oct. 8, 2003
http://searchenginewatch.com/searchday/article.php/3088351

AOL has renewed its agreement with Google for search results in a new multiyear deal.

MSN To Drop LookSmart
SearchDay, Oct. 7, 2003
http://searchenginewatch.com/searchday/article.php/3088051

LookSmart has announced that its deal to provide Microsoft with listings for its MSN Search service is not being renewed, leaving the company without its most important partner.

Google Testing Frequent Searcher Program
SearchDay, Oct. 6, 2003
http://searchenginewatch.com/searchday/article.php/3087501

Ever wonder just how often you use Google in a day? Soon you may be able to get an exact count thanks to a Google search counter the company has been quietly testing with a small group of users.

Correction

Ask Jeeves' butler character will continue to play a prominent role on Ask.com and elsewhere in the company's marketing efforts. Yesterday's SearchDay incorrectly stated that the company planned to discontinue using the butler character as its mascot.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

Googles launches tracking tool...
Netimperative Oct 10 2003 9:42AM GMT
Trillian finally cracks Yahoo...
Silicon.com Oct 10 2003 8:15AM GMT
Advertising: Advertising Propels Yahoo's Profit...
New York Times Oct 10 2003 5:34AM GMT
Travelweb Spins Search Engine, Affiliate Deals...
dmnews.com Oct 10 2003 5:13AM GMT
Yahoo News Offers Customizable RSS Files...
Research Buzz Oct 10 2003 0:22AM GMT
How to hack Amazon...
ZDNet Oct 9 2003 11:49PM GMT
Yahoo Surges, Valuation Still Questioned...
Washington Post Oct 9 2003 11:20PM GMT
MS defends LookSmart breakup...
Australian IT Oct 9 2003 9:15PM GMT
IT does matter, says Autonomy chief...
ZDNet Oct 9 2003 6:11PM GMT
Yahoo Tops Estimates...
Business Week Oct 9 2003 1:08PM GMT
Search and Ads Drive Blockbuster Yahoo Earnings...
SiliconValley.Internet.com Oct 9 2003 10:26AM GMT
Cloaking Device Made for Spammers...
Wired News Oct 9 2003 9:38AM GMT
20 Great Google Secrets...
PC Magazine Oct 9 2003 6:26AM GMT
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