Developing a Custom Link Building Campaign
A custom link marketing campaign will increase your quality links and increase your online exposure. Here's how.
A custom link marketing campaign will increase your quality links and increase your online exposure. Here's how.
You’ve tried the mass market approach to link building. The competition is heating up and you aren’t getting the results you need. Now you’re ready for a custom link program.
Let’s explore some of the steps to put together a custom link marketing campaign.
Evaluate Labor Resources
This step is vital to determining whether your marketing/SEO team can handle it in-house or if an outside company should be hired. This could also be a hybrid system where your team puts together the plan, but another company handles the labor. There are many options here.
Several questions to ask:
These are all important questions to consider. For some companies, handling it in-house will work out great. Others will want to focus on their core business and outsource link marketing.
Idea
The right idea is essential to a successful custom link campaign. Start this process off by putting together a list of several ideas. Then determine which will work best for your company. You may even have an idea that folds right into a current marketing program your company is planning.
Here are some starting points to consider for the idea:
Once you’ve narrowed down your list of ideas, run through the link building process in your mind for each idea. Try to find any obstacles. Look for the holes and challenges.
Ask others to do the same. A fresh set of eyes can often easily spot these because they have no investment in the idea.
Plan of Action
Now it’s time to develop an action plan. It’s important to have a clear strategy.
Ask yourself:
Once that’s all sorted out, it’s time to put the plan into action. Make sure to leave room for adjustments and modifications. As it is being implemented, adjustments may appear that could vastly increase the success of your campaign.
If your link campaign is successful, then expand it. If it didn’t work out to your satisfaction, then look for the lessons to be learned. Then apply those lessons to your next campaign. After all, they’re not all going to be as successful as you’d like.
Even R.H. Macy failed seven times before creating his first successful store. He learned from each failure and applied those lessons to his next venture.
A custom link marketing campaign won’t only increase your quality links — it will increase your online exposure. Remember good link building is just good marketing.
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