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Top 10 Search Terms in 10 Categories, October 2008

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending November 1, 2008 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.50 toyota 1.89
paypal.com 1.25 honda 1.76
paypal login 0.92 harley davidson 1.27
www.paypal.com 0.65 ford 1.17
people search 0.61 nissan 0.88
pay pal 0.51 hyundai 0.86
experian 0.43 honda motorcycles 0.79
auctiva 0.29 chevrolet 0.74
intelius 0.28 oreilly auto parts 0.71
bill me later 0.20 dodge 0.70
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 2.22 myspace 7.03
imdb 1.47 youtube 2.52
blockbuster 0.62 myspace.co 2.42
twilight 0.49 facebook 1.91
fandango 0.48 www.myspace.com 0.88
movies 0.43 my space 0.74
netflix.com 0.39 you tube 0.67
redbox 0.23 youtube.com 0.39
regal cinemas 0.23 facebook.com 0.33
cinemark 0.23 facebook login 0.29
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.72 viagra 0.43
mcdonalds 1.45 cialis 0.37
pepsistuff.com 1.30 cymbalta 0.34
starbucks 0.81 lexapro 0.28
subway 0.75 bipolar disorder 0.24
dominos 0.73 lyrica 0.21
candystand 0.55 abilify 0.21
pepsi stuff 0.53 zenni optical 0.20
kfc 0.43 pfizer 0.20
betty crocker 0.41 merck 0.20
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
perez hilton 0.33 cnn 4.67
daily kos 0.33 fox news 3.26
we blog+kansas 0.21 msnbc 1.85
360 0.19 cnn.com 1.46
dailykos 0.18 news 1.05
perezhilton.com 0.17 cnn news 0.64
wise bread 0.16 abc news 0.63
just jared 0.15 bbc news 0.61
yahoo 360 0.14 bloomberg 0.51
michael savage 0.14 foxnews 0.50
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
coupons 0.42 hotels.com 0.41
grocery coupons 0.25 disneyland 0.28
free samples 0.24 holiday inn 0.24
black friday 2008 0.21 carnival cruise 0.22
black friday 0.20 disney world 0.22
free stuff 0.19 holiday inn express 0.17
consumer reports 0.17 trip advisor 0.17
free coupons 0.13 marriott 0.15
mycokerewards.com 0.13 best western 0.15
mycokerewards 0.12 las vegas 0.15
Hitwise
View: Top 10 Search Terms by Category, Four Weeks Ending September 27, 2008

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


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