SEO News
Search

Search Engine Marketing Case Studies

by , Comments

A special report from the Search Engine Strategies 2001 Conference, November 14-15, Dallas, TX.

A longer, more detailed version of this article is
available to Search Engine Watch members.
Click here to learn more about becoming a member

As any search engine marketer will tell you, one of the best ways of learning what works in this industry is to study successful sites. And that was the focus of this fascinating session: case studies in search engine marketing.

Jamie Lowe of All-Outdoors Whitewater Rafting and SearchEngineMarketing.com opened the session with a discussion of his rafting site.

The All-Outdoors site recently won several of the 2001 Inc Web Awards, including the Best Small Business Site in America, Winner of General Excellence, First Place in Customer Service, and Second Place in ROI.

Lowe pointed out that white water rafting is a high expense, low profit market. Because white water rafting is a small industry, they have to be creative with their ad budget. So, they put money into the Web versus magazine articles.

The company had two goals for their Web site: for the site to be displayed prominently, and for them to be able to compete for the best Web experience for the user.

How did they begin to accomplish this? All of their pages are focused and optimized for specific keywords. They use HTML links and link text along with image maps. And, they spread out the work over the course of several years.

To prove the power of search engine marketing, the company can trace $760,000 to search engine referrals in the year 2000.

Lowe's recommendations? "Don't obsess over rankings. Concentrate on content, because it will be indexed and will have lasting results."

The next panelist was Gregory Markel, Founder of Infuse Creative, a Web design and marketing company with mainly entertainment clients.

Because search engine marketing is such a "fluid environment" with things changing all the time, Markel recommends not focusing on just one thing. For example, "Never ignore secondary keywords," he said.

Markel then discussed several of his clients' sites, beginning with Finalfantasy.com. He rated the site's difficulty factor a 10 out of 10 because of the massive competition and lack of link popularity. Plus, the site is 100% Flash.

The company created 300 pages for the site and did not use cloaking strategies. Instead, they used frames with tags. They didn't bother creating link popularity because they knew it would come later.</p> <p>After optimization, the site now has several #1 rankings. In fact, $75,000 was spent in the online marketing budget, with only 7.2% on search engine marketing. But, the search engines accounted for 25% of all online traffic.</p> <p>Like Markel, Holly Dorland with JUMP Internet Marketing feels that users are desensitized to paid listings. So, she cautions not to forget your SEO stats.</p> <p>"If you are not marketing your site or driving traffic to your site, you are not going to have an effective Net presence," said Dorland. </p> <p>Her philosophy for search engine marketing includes:</p> <p>1. Strategies to get targeted traffic to site;<br /> 2. Strategies to encourage viewer interaction and input; and,<br /> 3. Strategies to get return traffic.</p> <p>Dorland added, "Know the search engines and how they work, and know that a #1 can change."</p> <p>One of her client's, TulsaTubeBending.com, is an industrial client with a very narrow audience. They wanted a cost effective marketing avenue.</p> <p>Their goals were:</p> <p>1. Increase sales leads on the Net;<br /> 2. Obtain a larger share of the viewing audience;<br /> 3. Outposition their competition; and,<br /> 4. Increase qualified traffic.</p> <p>How did her efforts pay off?</p> <ul> <li><p>After 7 months, the site boasts a 575% increase in page views;<br /> <li>203% increase in user sessions;<br /> <li>250% increase in internal page views;<br /> <li>614% increase in targeted SE keywords;<br /> <li>55% increase in conversion rate. </ul></p> <p>The company sold $100,000 in products directly attributed to Net leads in one month. </p> <p>Conclusion</p> <p>By studying the strategies of top ranking sites and experienced search engine marketers, you'll learn valuable tips that you can apply to your own site. </p> <p> Panelists:<p> <b>Jamie Lowe</b>, Internet Marketing Director, <a href="http://www.aorafting.com">All-Outdoors California Whitewater Rafting</a> and Consultant with <a href="http://www.searchenginemarketing.com">SearchEngineMarketing.com</a> <p> <b>Gregory Markel</b>, Founder and President, Online Marketing Division, <a href="http://www.infusecreative.com">Infuse Creative</a> <p> <b>Holly Dorland</b>, Director, <a href="http://www.jumpinternetmarketing.com/">JUMP Internet Marketing</a>.</p> <p><i><b>Robin Nobles</b> is Director of Training for the Academy of Web Specialists (<a href="http://www.acws.com">http://www.acws.com</a>). </i></p> <div align="center"> <center> <table border="0" cellpadding="5" cellspacing="0" bordercolor="#BBDBE6" bgcolor="#BBDBE6" bordercolorlight="#BBDBE6" bordercolordark="#BBDBE6" width="400"> <tr> <td width="100%"> <p align="center"><font size="2" face="Arial,Helvetica"><b>A <a href="/subscribers/articles/0112-case-studies.html?source=sd1218-case-studies"> longer, more detailed version</a> of this article is <br /> available to Search Engine Watch members.<br /> <a href="/about/subscribe.html?source=sd1218-case-studies">Click here to learn more about becoming a member</a></b></font></td> </tr> </table> </center> </div> <p> <h2>Google Introduces Catalog Search</h2> <p> <p>Google has launched a beta version of Google Catalog Search for products contained in more than 700 popular mail order catalogs. To create this new service, Google has collected print catalogs and scanned them into a JPEG format. From there, Google runs OCR (optical character recognition) technology over the JPEG, which extracts the text and converts it into a readable web page.</p> <p>This means that you can both view original catalog pages as they were published, and take advantage of Google's sophisticated search technology to find the products you're interested in, either within a specific catalog or across all 700 catalogs in its database.</p> <p>Google has created a nifty new navigation bar that helps you easily maneuver through catalogs, and that provides useful information about the catalog, such as publication date, catalog code, merchant phone number and so on.</p> <p>As with most of its beta initiatives, Google welcomes your feedback. Consumers and vendors are invited to send in print catalogs to be included in Google Catalog Search. Vendors also have the option of choosing not to be included.</p> <p> <b>Google Catalogs</b><br /> <a href="http://catalogs.google.com">http://catalogs.google.com</a> <p> <p> <h2>Search Headlines</h2> <p> NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline. <p> <table BORDER="0" CELLPADDING="1" CELLSPACING="1"> <tr> <td BGCOLOR="ffffff" COLSPAN="1"> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="003399"><b> </b></font> </td> </tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29218215"> <a HREF="http://c.moreover.com/click/here.pl?l29218180" TARGET="l29218180"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Drkoop.com Joins Dot-Bomb Brigade</b>...</font></a><br /> <a HREF="http://www.wired.com/news/nc_index.html" TARGET="s29218180"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Wired News</font></a> <a HREF=" " TARGET="s29218180"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 2:28PM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29213411"> <a HREF="http://c.moreover.com/click/here.pl?l29213386" TARGET="l29213386"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Catalog Content Management Gets New Round of Funding</b>...</font></a><br /> <a HREF="http://www.content-wire.com/Home/Index.cfm?CFID=29026&CFTOKEN=76366188" TARGET="s29213386"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Content-Wire</font></a> <a HREF=" " TARGET="s29213386"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 1:33PM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29213470"> <a HREF="http://c.moreover.com/click/here.pl?l29213465" TARGET="l29213465"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Content Categorization Player Scores Round of Funding</b>...</font></a><br /> <a HREF="http://www.content-wire.com/Home/Index.cfm?CFID=29026&CFTOKEN=76366188" TARGET="s29213465"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Content-Wire</font></a> <a HREF=" " TARGET="s29213465"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 1:33PM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29205149"> <a HREF="http://c.moreover.com/click/here.pl?l29205134" TARGET="l29205134"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>No Quick Fix for High Search Engine Rankings</b>...</font></a><br /> <a HREF="http://www.rankwrite.com/articles.htm" TARGET="s29205134"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Rank Write</font></a> <a HREF=" " TARGET="s29205134"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 11:51AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29205186"> <a HREF="http://c.moreover.com/click/here.pl?l29205173" TARGET="l29205173"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Dont Edit Your Search Engine Success</b>...</font></a><br /> <a HREF="http://www.rankwrite.com/articles.htm" TARGET="s29205173"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Rank Write</font></a> <a HREF=" " TARGET="s29205173"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 11:51AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29205196"> <a HREF="http://c.moreover.com/click/here.pl?l29205187" TARGET="l29205187"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Six Secrets to Search Engine Writing Success</b>...</font></a><br /> <a HREF="http://www.rankwrite.com/articles.htm" TARGET="s29205187"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Rank Write</font></a> <a HREF=" " TARGET="s29205187"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 11:51AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29209434"> <a HREF="http://c.moreover.com/click/here.pl?l29205073" TARGET="l29205073"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>The Meta Keyword Tag</b>...</font></a><br /> <a HREF="http://www.rankwrite.com/articles.htm" TARGET="s29205073"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Rank Write</font></a> <a HREF=" " TARGET="s29205073"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 11:51AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29204935"> <a HREF="http://c.moreover.com/click/here.pl?l29204916" TARGET="l29204916"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Registry to return fees for .biz domains</b>...</font></a><br /> <a HREF="http://news.zdnet.co.uk/" TARGET="s29204916"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">ZDNet</font></a> <a HREF=" " TARGET="s29204916"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 11:46AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29203523"> <a HREF="http://c.moreover.com/click/here.pl?l29203475" TARGET="l29203475"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Online publishers unite to make users pay</b>...</font></a><br /> <a HREF="http://www.silicon.com/" TARGET="s29203475"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Silicon.com</font></a> <a HREF=" " TARGET="s29203475"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 11:20AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29199113"> <a HREF="http://c.moreover.com/click/here.pl?l29198587" TARGET="l29198587"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Warning of malicious e-cards</b>...</font></a><br /> <a HREF="http://news.bbc.co.uk/hi/english/sci/tech/default.stm" TARGET="s29198587"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">BBC</font></a> <a HREF=" " TARGET="s29198587"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 9:15AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29195868"> <a HREF="http://c.moreover.com/click/here.pl?l29195862" TARGET="l29195862"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Excite@Homes demise is a mystery</b>...</font></a><br /> <a HREF="http://seattlep-i.nwsource.com/scitech/" TARGET="s29195862"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">Seattle Post-Intelligencer</font></a> <a HREF=" " TARGET="s29195862"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 8:04AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29189331"> <a HREF="http://c.moreover.com/click/here.pl?l29189326" TARGET="l29189326"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>Excite UK site expires on Web</b>...</font></a><br /> <a HREF="http://www.thetimes.co.uk/section/0,,5,00.html" TARGET="s29189326"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">The Times</font></a> <a HREF=" " TARGET="s29189326"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 18 2001 4:05AM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td ALIGN="left" VALIGN="middle" BGCOLOR="#ffffff"> <input TYPE="hidden" NAME="harvest_code" VALUE="29179414"> <a HREF="http://c.moreover.com/click/here.pl?l29179411" TARGET="l29179411"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-1" COLOR="#003399"><b>NeuLevel rolls out new plan on disputed .biz names</b>...</font></a><br /> <a HREF="http://news.cnet.com/investor/news/investor-fd/0-9900-1000-0.html" TARGET="s29179411"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999">CNET</font></a> <a HREF=" " TARGET="s29179411"><font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> </font></a> <font FACE="Verdana, Arial,Helvetica, sans-serif" SIZE="-2" COLOR="#999999"> Dec 17 2001 10:42PM GMT</font> </td> </tr><tr><td HEIGHT="5"></td></tr> <tr> <td BGCOLOR="ffffff" ALIGN="center" COLSPAN="1"> <a HREF="http://www.moreover.com" TARGET="moreover"><img alt="powered by moreover.com" border="0" src="http://cms.searchenginewatch.com/IMG/460/171460/powered-by-moreover-com.gif?1304508039" BORDER=O /></a> </td> </tr> </table></p> <hr style="size:1px;color:#ddd" /> <p style="color:#767676"><em><strong><a target="_blank" href="http://sesconference.com/denver/?utm_source=sew&utm_medium=article-promo&utm_content=original-search-marketing-event&utm_campaign=sesden" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLDEN: Original Search Marketing Event']);">The Original Search Marketing Event is Back!</a></strong><br> <a href="http://sesconference.com/denver/?utm_source=sew&utm_medium=article-promo&utm_content=logo&utm_campaign=sesden" target="_blank" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLDEN logo']);"><img width="80" src="http://sesconference.com/denver/img/ses-denver-80x82.png" style="float:right;margin:0 0 0 14px" title="SES Atlanta" alt="SES Atlanta"></a><strong>SES Denver</strong> (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. <strong><a href="http://sesconference.com/denver/rates-pass-details.php?utm_source=sew&utm_medium=article-promo&utm_content=register-today&utm_campaign=sesden" target="_blank" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLDEN: Register now']);">Register today!</a></strong></em></p> </div> <footer> <a name="socialshare"></a> <div class="ukn-article-outbound"> <h4 style="padding:0 0 10px 0;">Recommend this story</h4> <!--share icons--> <iframe frameborder="0" scrolling="no" allowtransparency="true" style="width:110px;height:20px;margin:2px 0 0 0;" class="twitter-share-button twitter-count-horizontal" src="http://platform.twitter.com/widgets/tweet_button.html?count=horizontal&counturl=http://searchenginewatch.com/article/2065186/Search-Engine-Marketing-Case-Studies&enableNewSizing=false&id=twitter-widget-0&lang=en&original_referer=http://searchenginewatch.com/article/2065186/Search-Engine-Marketing-Case-Studies&related=clickz&related=clickzasia&related=clickzlive&size=m&text=Search%20Engine%20Marketing%20Case%20Studies&url=http%3A%2F%2Fsewat.ch%2F2065186&via=sewatch" /></iframe> <div style="float:left;margin:3px 0 0 0"> <script type="in/share" data-url="http://searchenginewatch.com/article/2065186/Search-Engine-Marketing-Case-Studies" data-counter="right"></script> </div> <div style="float:left;margin:4px 0 0 5px"> <su:badge layout="1"></su:badge> </div> <div style="float:left;margin:2px 0 0 10px"> <a href="http://bufferapp.com/add" class="buffer-add-button" data-text="Search Engine Marketing Case Studies" data-url="http://searchenginewatch.com/article/2065186/Search-Engine-Marketing-Case-Studies" data-count="horizontal" >Buffer</a> </div> <div style="float:left;margin:2px 30px 0 0"> <a href="http://pinterest.com/pin/create/button/?url=http%3A%2F%2Fsearchenginewatch.com%2Farticle%2F2065186%2FSearch-Engine-Marketing-Case-Studies&description=Search%20Engine%20Marketing%20Case%20Studies" class="pin-it-button" data-pin-do="buttonPin" data-pin-config="beside"><img src="//assets.pinterest.com/images/pidgets/pin_it_button.png" border="0" /></a> </div> <div style="float:left;margin:2px 0 0 5px"> <div class="g-plusone" href="http%3A%2F%2Fsearchenginewatch.com%2Farticle%2F2065186%2FSearch-Engine-Marketing-Case-Studies" data-size="medium"></div> </div> <div style="clear:left;width:620px;"> <script src="http://feeds.feedburner.com/~s/sew?i=http%3A%2F%2Fsearchenginewatch.com%2Farticle%2F2065186%2FSearch-Engine-Marketing-Case-Studies" type="text/javascript"></script> </div> <!--fb--> <div class="fb-recommendbox" style="clear:both;padding:10px 0 0 0;"> <script> FB.init({ cookie:true, status:true, xfbml:true, channelUrl:'http://searchenginewatch.com/channel.html' //custom channel }); </script> <fb:like href="http://searchenginewatch.com/article/2065186/Search-Engine-Marketing-Case-Studies" show_faces="true" width="620" action="recommend" ref="pagebottom"></fb:like> </div> <!--fb--> </div> </footer> <aside class="ukn-related-wrapper"> <header> <h4 class="ukn-read-more"> <span>&rarr;</span> Read more on <a onclick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Read More']);" href="/industry" itemprop="articleSection">Industry</a> </h4> </header> <div class="ukn-tabs"> <ul> <li><a href="#ukn-tabs1">Related</a></li> <li><a href="#ukn-tabs2">Popular</a></li> <li><a href="#ukn-tabs3">Topics</a></li> </ul> <div id="ukn-tabs1" class="ukn-related-articles"> <h3>Related</h3> <ul> <li> <h4 class="ukn-article-title"><img src="/etc/semi_sew/images/favicon.png" alt="" /><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Articles']);" href="/article/2357177/14-Top-Notch-Resources-to-Help-You-Become-a-CRO-Expert" title="14 Top-Notch Resources to Help You Become a CRO Expert">14 Top-Notch Resources to Help You Become a CRO Expert</a></h4> <div class="ukn-5-time">July&nbsp;25,&nbsp;2014</div> </li> <li> <h4 class="ukn-article-title"><img src="/etc/semi_sew/images/favicon.png" alt="" /><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Articles']);" href="/article/2352870/Keeping-Your-Head-Above-Water-in-the-Google-Lagoon" title="Keeping Your Head Above Water in the Google Lagoon">Keeping Your Head Above Water in the Google Lagoon</a></h4> <div class="ukn-5-time">July&nbsp; 1,&nbsp;2014</div> </li> <li> <h4 class="ukn-article-title"><img src="/etc/semi_sew/images/favicon.png" alt="" /><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Articles']);" href="/article/2352398/Restructuring-Your-PPC-Campaigns-in-5-Key-Steps" title="Restructuring Your PPC Campaigns in 5 Key Steps">Restructuring Your PPC Campaigns in 5 Key Steps</a></h4> <div class="ukn-5-time">June&nbsp;27,&nbsp;2014</div> </li> <li> <h4 class="ukn-article-title"><img src="/etc/semi_sew/images/favicon.png" alt="" /><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Articles']);" href="/article/2349020/Doodle-4-Google-2014-Winner-Invents-Water-Purifier-to-Make-the-World-a-Better-Place" title="Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place">Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place</a></h4> <div class="ukn-5-time">June&nbsp; 9,&nbsp;2014</div> </li> <li> <h4 class="ukn-article-title"><img src="/etc/semi_sew/images/favicon.png" alt="" /><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Articles']);" href="/article/2347137/What-Search-Strategists-Overlooked-in-the-New-York-Times-Leaked-Innovation-Report" title="What Search Strategists Overlooked in the New York Times Leaked Innovation Report">What Search Strategists Overlooked in the New York Times Leaked Innovation Report</a></h4> <div class="ukn-5-time">May&nbsp;29,&nbsp;2014</div> </li> <li> <h4 class="ukn-article-title"><img src="/etc/semi_sew/images/favicon.png" alt="" /><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Articles']);" href="/article/2344346/Break-Even-CPC-Simple-Landing-Page-Testing" title="Break-Even CPC &amp; Simple Landing Page Testing">Break-Even CPC & Simple Landing Page Testing</a></h4> <div class="ukn-5-time">May&nbsp;13,&nbsp;2014</div> </li> <li> <h4 class="ukn-article-title"><img src="/etc/semi_sew/images/favicon.png" alt="" /><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Articles']);" href="/article/2339862/What-is-SEM-Depends-on-Who-You-Ask" title="What is SEM? Depends on Who You Ask">What is SEM? Depends on Who You Ask</a></h4> <div class="ukn-5-time">April&nbsp;15,&nbsp;2014</div> </li> </ul> </div> <div id="ukn-tabs2" class="ukn-related-articles ukn-category"> <h3>Popular</h3> <ul> <li> <h4 class="ukn-article-title"><span>&rarr; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Popular Articles']);" href="/article/2362631/Google-Drops-Authorship-From-Search-Results" title="Google Drops Authorship From Search Results">Google Drops Authorship From Search Results</a></h4> <div class="ukn-5-time">August&nbsp;29,&nbsp;2014</div> </li> <li> <h4 class="ukn-article-title"><span>&rarr; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Popular Articles']);" href="/article/2361730/Bing-Maps-Adds-Streetside-and-3D-View-for-More-Than-100-Cities" title="Bing Maps Adds Streetside and 3D View for More Than 100 Cities">Bing Maps Adds Streetside and 3D View for More Than 100 Cities</a></h4> <div class="ukn-5-time">August&nbsp;25,&nbsp;2014</div> </li> <li> <h4 class="ukn-article-title"><span>&rarr; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Popular Articles']);" href="/article/2361547/Google-DMCA-Removal-Requests-Hit-High-of-7.8M-per-Week" title="Google DMCA Removal Requests Hit High of 7.8M per Week">Google DMCA Removal Requests Hit High of 7.8M per Week</a></h4> <div class="ukn-5-time">August&nbsp;22,&nbsp;2014</div> </li> <li> <h4 class="ukn-article-title"><span>&rarr; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Popular Articles']);" href="/article/2362606/Star-Ratings-of-a-Different-Color-Google-Testing-New-Formats" title="Star Ratings of a Different Color: Google Testing New Formats">Star Ratings of a Different Color: Google Testing New Formats</a></h4> <div class="ukn-5-time">August&nbsp;29,&nbsp;2014</div> </li> <li> <h4 class="ukn-article-title"><span>&rarr; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Popular Articles']);" href="/article/2361265/Google-Tests-Search-Results-Format-Minus-Carousel" title="Google Tests Search Results Format Minus Carousel">Google Tests Search Results Format Minus Carousel</a></h4> <div class="ukn-5-time">August&nbsp;20,&nbsp;2014</div> </li> <li> <h4 class="ukn-article-title"><span>&rarr; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Popular Articles']);" href="/article/2362135/Hack-or-Glitch-Google-Image-Search-Only-Displays-Car-Crash" title="Hack or Glitch? Google Image Search Only Displays Car Crash">Hack or Glitch? Google Image Search Only Displays Car Crash</a></h4> <div class="ukn-5-time">August&nbsp;27,&nbsp;2014</div> </li> </ul> </div> <div id="ukn-tabs3" class="ukn-article-tags"> <h3>Topics</h3><!-- zt --> <a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Topics']);" href="/topic/google_catalog_search" title="Explore: Google Catalog Search" rel="tag">Google Catalog Search</a><span class="ukn-meta-sep"> &bull; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Topics']);" href="/topic/search_engine_watch" title="Explore: Search Engine Watch" rel="tag">Search Engine Watch</a><span class="ukn-meta-sep"> &bull; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Topics']);" href="/topic/internet_marketing" title="Explore: Internet marketing" rel="tag">Internet marketing</a><span class="ukn-meta-sep"> &bull; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Topics']);" href="/topic/search_engine" title="Explore: Search Engine" rel="tag">Search Engine</a><span class="ukn-meta-sep"> &bull; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Topics']);" href="/topic/search_engine_marketers" title="Explore: search engine marketers" rel="tag">search engine marketers</a><span class="ukn-meta-sep"> &bull; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Topics']);" href="/topic/ocr" title="Explore: OCR" rel="tag">OCR</a><span class="ukn-meta-sep"> &bull; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Topics']);" href="/topic/dallas_tx" title="Explore: Dallas, TX" rel="tag">Dallas, TX</a><span class="ukn-meta-sep"> &bull; </span><a onClick="_gaq.push(['_trackEvent', 'Article', 'clicks', 'Related Topics']);" href="/topic/web_site" title="Explore: web site" rel="tag">web site</a> </div> </div> </aside> <div id="disqus_thread"></div> <script type="text/javascript"> var disqus_shortname = 'sewatch'; var disqus_url = 'http://searchenginewatch.com/article/2065186/Search-Engine-Marketing-Case-Studies'; var disqus_identifier = '2065186'; var disqus_title = 'Search Engine Marketing Case Studies'; /* * * DON'T EDIT BELOW THIS LINE * * */ (function() { var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true; dsq.src = '//' + disqus_shortname + '.disqus.com/embed.js'; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq); })(); </script> <noscript>Please enable JavaScript to view the <a href="http://disqus.com/?ref_noscript">comments powered by Disqus.</a></noscript> <a href="http://disqus.com" class="dsq-brlink">comments powered by <span class="logo-disqus">Disqus</span></a> </article> </section> <aside class="ukn-sidebar"> <div class="ukn-email-signup"> <p><strong>Updates</strong> Sign up for daily (<a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Updates Module - or Weekly']);" href="/page/newsletters">or weekly</a>) newsletters</p> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Updates Module - Envelope']);" class="ukn-u-env-mask" href="/page/newsletters">Sign Up</a> <form action="http://newsletters.searchenginewatch.com/s/" method="post" onsubmit="return validateForm(this);"> <input type="hidden" name="_account_id" value="171"> <input type="hidden" name="_table_id" value="5"> <input type="hidden" name="_dedupe" value="1"> <input type="hidden" name="_email_field" value="5.email"> <input type="hidden" name="_static_update" value="1"> <input type="hidden" name="_rp" value="http://searchenginewatch.com/page/email-thanks"> <input name="141.sew_searchday_newsletter" value="True" type="hidden"> <input type="hidden" name="_list_id" value="71380"> <input name="5.email" title="E-mail Address" class="search_text_box" value="Enter email address" maxlength="80" id="subscribe_newsletters" validate="email" type="text" onFocus="clearText(this)"> <input value="Subscribe" id="subscribe_newsletters_id" class="search_submit_tab" type="submit" onClick="_gaq.push(['_trackEvent', 'Subscribe', 'clicks', 'Updates Module - right column button']);"> </form> <script language="Javascript1.2" src="http://www.adestra.com/form_validate2.js"></script> <script type="text/javascript"> var badCol = '#97B9DA'; var badGrpCol = '#97B9DA'; var errorText = 'There was a problem with your request.\n\nPlease be sure you have entered and confirmed your e-mail address and have selected at least one newsletter.' var debug = 0; function clearText(thefield){ if (thefield.defaultValue==thefield.value) thefield.value = "" } </script> <div class="ukn-s-buttons"> <div class="ukn-s-icons"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Updates Module - RSS']);" class="rss" href="http://searchenginewatch.com/rss">RSS</a> </div> <div class="fb-like" data-href="http://www.facebook.com/sewatch" data-send="false" data-layout="button_count" data-width="90" data-show-faces="false" style="max-width:90px !important"></div> <div class="g-plusone" data-size="medium" data-href="http://searchenginewatch.com/"></div> <script type="IN/Share" data-url="http://searchenginewatch.com"></script> <iframe class="twitterframe" scrolling="no" frameborder="0" allowtransparency="true" style="width:160px;height:20px" src="http://platform.twitter.com/widgets/follow_button.html?screen_name=sewatch&show_screen_name=false"></iframe> </div> </div> <div class="ukn-iab-300x250"> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="http://ad.doubleclick.net/adj/sew.us/industry;page=article;artid=2065186;cat=industry;static=industry;sect=site;tag=;pos=mpu1;tile=4;sz=200x200,300x250,336x280,300x600;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="http://ad.doubleclick.net/jump/sew.us/industry;page=article;artid=2065186;cat=industry;static=industry;sect=site;tag=;pos=mpu1;tile=4;sz=200x200,300x250,336x280,300x600;ord=67844056?" target="_blank"> <img src="http://ad.doubleclick.net/ad/sew.us/industry;page=article;artid=2065186;topcat=;cat=;static=industry;sect=site;tag=;pos=mpu1;tile=4;sz=200x200,300x250,336x280,300x600;ord=67844056?" border="0" alt="" /></a> </noscript> </div> <iframe src="http://sesconference.com/_includes/sew/events.html" width="300" height="250" frameborder="0" scrolling="no"></iframe> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Story Tip']);" class="ukn-u-storytip" href="http://searchenginewatch.com/page/contact">Send us a <span>story tip</span></a> <div class="sew-tab-area"> <div class="sew-head">Live</div> <div class="sew-tab">Comments</div> <div class="sew-tabcontent"> <div id="recentcomments" class="dsq-widget"> <script type="text/javascript" src="http://sewatch.disqus.com/recent_comments_widget.js?num_items=25&hide_avatars=0&avatar_size=32&excerpt_length=280"></script></div> </div> </div> <div class="ukn-iab-300x250"><!-- Footer Ads --> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="http://ad.doubleclick.net/adj/sew.us/industry;page=article;artid=2065186;cat=industry;static=industry;sect=site;tag=;pos=mpu2;tile=5;sz=200x200,300x250,336x280,300x600;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="http://ad.doubleclick.net/jump/sew.us/industry;page=article;artid=2065186;cat=industry;static=industry;sect=site;tag=;pos=mpu2;tile=5;sz=200x200,300x250,336x280,300x600;ord=67844056?" target="_blank"> <img src="http://ad.doubleclick.net/ad/sew.us/industry;page=article;artid=2065186;topcat=;cat=;static=industry;sect=site;tag=;pos=mpu2;tile=5;sz=200x200,300x250,336x280,300x600;ord=67844056?" border="0" alt="" /></a> </noscript> </div> <iframe src="http://sesconference.com/_includes/sew/webinars.html" width="300" height="250" frameborder="0" scrolling="no"></iframe> <div class="ukn-u-tab-wrapper"> <script type="text/javascript"> $(document).ready(function(){ $('ul.ukn-u-tab-nav li:first').addClass('ukn-active'); $('ul.ukn-u-tab-nav li a').click(function(e) { e.preventDefault(); var tabSelect = $(this).attr('href'); $('.ukn-u-tab-nav li').removeClass('ukn-active'); $(this).parent('li').addClass('ukn-active'); $('.ukn-u-tab-content > li').removeClass('ukn-active').hide(); $('.ukn-u-tab-content').find('#'+tabSelect).addClass('ukn-active').show(); }); }); </script> <h4>Trending</h4> <ul class="ukn-u-tab-nav"> <li><a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'tab', 'Trending - Most Views']);" href="#ukn-u-1">Most Views</a></li> <li><a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'tab', 'Trending - Most Likes']);" href="#ukn-u-3">Most Likes</a></li> <li><a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'tab', 'Trending - Most Tweets']);" href="#ukn-u-4">Most Tweets</a></li> <li><a href="#ukn-u-5">Trending Topics</a></li> </ul> <ul class="ukn-u-tab-content"> <li id="ukn-u-1"> <ul> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Views']);" href="/article/2361556/The-Penguin-3.0-Rollout-Will-Bring-Tears-to-Your-Eyes"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F456%2F296456%2Fpenguin-320-370x229.jpg" alt="" />The Penguin 3.0 Rollout Will Bring Tears to Your Eyes</a> </li> <li class="ukn-subtype-industry ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Views']);" href="/article/2362631/Google-Drops-Authorship-From-Search-Results"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F180%2F255180%2Fgoogle-plus-authorship-370x229.jpg" alt="" />Google Drops Authorship From Search Results</a> </li> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Views']);" href="/article/2362394/14-Ultimate-Link-Building-Guidelines-to-Keep-Safe-in-2014"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F374%2F294374%2Fdefinition-of-link-building-370x229.png" alt="" />14 Ultimate Link-Building Guidelines to Keep Safe in 2014</a> </li> <li class="ukn-subtype-content ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Views']);" href="/article/2361310/What-to-Include-Leave-Off-Your-Homepage"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F373%2F296373%2Fhomepage-structure-370x229.jpg" alt="" />What to Include (& Leave Off) Your Homepage</a> </li> <li class="ukn-subtype-industry "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Views']);" href="/article/2361730/Bing-Maps-Adds-Streetside-and-3D-View-for-More-Than-100-Cities"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F534%2F296534%2Fchicago-theatre-via-bing-370x229.jpg" alt="" />Bing Maps Adds Streetside and 3D View for More Than 100 Cities</a> </li> <li class="ukn-subtype-industry ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Views']);" href="/article/2361547/Google-DMCA-Removal-Requests-Hit-High-of-7.8M-per-Week"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F451%2F296451%2Fshutterstock-78358378-370x229.jpg" alt="" />Google DMCA Removal Requests Hit High of 7.8M per Week</a> </li> <li class="ukn-subtype-industry "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Views']);" href="/article/2362606/Star-Ratings-of-a-Different-Color-Google-Testing-New-Formats"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F947%2F296947%2Fshutterstock-207976846-370x229.jpg" alt="" />Star Ratings of a Different Color: Google Testing New Formats</a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Views']);" href="/article/2362128/Move-Over-Google-Knowledge-Graph-Here-Comes-Knowledge-Vault"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F701%2F296701%2Fshutterstock-84025852-370x229.jpg" alt="" />Move Over Google Knowledge Graph, Here Comes Knowledge Vault</a> </li> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Views']);" href="/article/2361973/Panda-Has-a-Smartphone-Here-Are-7-Things-You-Can-Do-to-Test-It-Now"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F644%2F296644%2Fmobile-panda-smartphone-370x229.jpg" alt="" />Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now</a> </li> <li class="ukn-subtype-analytics ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Views']);" href="/article/2361557/How-FREE-Website-Call-Conversion-Tracking-From-Google-Will-Benefit-You"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F459%2F296459%2Fimage-1-what-is-call-tracking-370x229.jpg" alt="" />How FREE Website Call Conversion Tracking From Google Will Benefit You</a> </li> </ul> </li> <li id="ukn-u-3"> <ul> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2361556/The-Penguin-3.0-Rollout-Will-Bring-Tears-to-Your-Eyes"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F456%2F296456%2Fpenguin-320-370x229.jpg" alt="" />The Penguin 3.0 Rollout Will Bring Tears to Your Eyes <abbr title="Number of likes">413</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2362394/14-Ultimate-Link-Building-Guidelines-to-Keep-Safe-in-2014"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F374%2F294374%2Fdefinition-of-link-building-370x229.png" alt="" />14 Ultimate Link-Building Guidelines to Keep Safe in 2014 <abbr title="Number of likes">207</abbr></a> </li> <li class="ukn-subtype-content "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2362590/30-Minutes-a-Day-The-Power-of-Daily-Habits-in-Successful-Content-Marketing-and-Life"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F349%2F285349%2Fplan-calendar-370x229.jpg" alt="" />30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing (and Life) <abbr title="Number of likes">179</abbr></a> </li> <li class="ukn-subtype-content ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2361310/What-to-Include-Leave-Off-Your-Homepage"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F373%2F296373%2Fhomepage-structure-370x229.jpg" alt="" />What to Include (& Leave Off) Your Homepage <abbr title="Number of likes">174</abbr></a> </li> <li class="ukn-subtype-industry "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2362631/Google-Drops-Authorship-From-Search-Results"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F180%2F255180%2Fgoogle-plus-authorship-370x229.jpg" alt="" />Google Drops Authorship From Search Results <abbr title="Number of likes">163</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2362128/Move-Over-Google-Knowledge-Graph-Here-Comes-Knowledge-Vault"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F701%2F296701%2Fshutterstock-84025852-370x229.jpg" alt="" />Move Over Google Knowledge Graph, Here Comes Knowledge Vault <abbr title="Number of likes">148</abbr></a> </li> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2361973/Panda-Has-a-Smartphone-Here-Are-7-Things-You-Can-Do-to-Test-It-Now"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F644%2F296644%2Fmobile-panda-smartphone-370x229.jpg" alt="" />Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now <abbr title="Number of likes">129</abbr></a> </li> <li class="ukn-subtype-social ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2361543/Why-Facebooks-New-Cross-Device-Tracking-Tool-Is-a-Game-Changer-for-Advertisers"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F437%2F296437%2Ffacebook-new-cross-device-tracking-tool-photo-1-370x229.jpg" alt="" />Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers <abbr title="Number of likes">120</abbr></a> </li> <li class="ukn-subtype-analytics "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2361101/How-to-Properly-Analyze-Ad-Text-Performance"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F904%2F294904%2Fadvacned-analytics-370x229.jpg" alt="" />How to Properly Analyze Ad Text Performance <abbr title="Number of likes">115</abbr></a> </li> <li class="ukn-subtype-ppc ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Likes']);" href="/article/2362388/The-PPC-Search-Network-Campaign-Launch-Checklist"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F811%2F296811%2Fcampaign-launch-checklist-370x229.jpg" alt="" />The PPC Search Network Campaign Launch Checklist <abbr title="Number of likes">98</abbr></a> </li> </ul> </li> <li id="ukn-u-4"> <ul> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2361556/The-Penguin-3.0-Rollout-Will-Bring-Tears-to-Your-Eyes"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F456%2F296456%2Fpenguin-320-370x229.jpg" alt="" />The Penguin 3.0 Rollout Will Bring Tears to Your Eyes <abbr title="Number of tweets">873</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2362394/14-Ultimate-Link-Building-Guidelines-to-Keep-Safe-in-2014"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F374%2F294374%2Fdefinition-of-link-building-370x229.png" alt="" />14 Ultimate Link-Building Guidelines to Keep Safe in 2014 <abbr title="Number of tweets">623</abbr></a> </li> <li class="ukn-subtype-content "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2362590/30-Minutes-a-Day-The-Power-of-Daily-Habits-in-Successful-Content-Marketing-and-Life"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F349%2F285349%2Fplan-calendar-370x229.jpg" alt="" />30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing (and Life) <abbr title="Number of tweets">600</abbr></a> </li> <li class="ukn-subtype-content ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2361310/What-to-Include-Leave-Off-Your-Homepage"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F373%2F296373%2Fhomepage-structure-370x229.jpg" alt="" />What to Include (& Leave Off) Your Homepage <abbr title="Number of tweets">574</abbr></a> </li> <li class="ukn-subtype-industry "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2362631/Google-Drops-Authorship-From-Search-Results"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F180%2F255180%2Fgoogle-plus-authorship-370x229.jpg" alt="" />Google Drops Authorship From Search Results <abbr title="Number of tweets">508</abbr></a> </li> <li class="ukn-subtype-ppc ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2361743/Why-We-Need-Control-in-PPC"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F547%2F296547%2Fcontrol-ppc-370x229.jpg" alt="" />Why We Need Control in PPC <abbr title="Number of tweets">497</abbr></a> </li> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2361973/Panda-Has-a-Smartphone-Here-Are-7-Things-You-Can-Do-to-Test-It-Now"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F644%2F296644%2Fmobile-panda-smartphone-370x229.jpg" alt="" />Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now <abbr title="Number of tweets">487</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2362128/Move-Over-Google-Knowledge-Graph-Here-Comes-Knowledge-Vault"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F701%2F296701%2Fshutterstock-84025852-370x229.jpg" alt="" />Move Over Google Knowledge Graph, Here Comes Knowledge Vault <abbr title="Number of tweets">487</abbr></a> </li> <li class="ukn-subtype-social "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2361543/Why-Facebooks-New-Cross-Device-Tracking-Tool-Is-a-Game-Changer-for-Advertisers"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F437%2F296437%2Ffacebook-new-cross-device-tracking-tool-photo-1-370x229.jpg" alt="" />Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers <abbr title="Number of tweets">445</abbr></a> </li> <li class="ukn-subtype-ppc ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2362388/The-PPC-Search-Network-Campaign-Launch-Checklist"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F811%2F296811%2Fcampaign-launch-checklist-370x229.jpg" alt="" />The PPC Search Network Campaign Launch Checklist <abbr title="Number of tweets">414</abbr></a> </li> </ul> </li> <li id="ukn-u-5" class="ukn-u-trending-tags"> <ul> <li class=" "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Topics']);" href="http://searchenginewatch.com/topic/google" title="Explore: Google">Google</a> </li> <li class=" ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Topics']);" href="http://searchenginewatch.com/topic/content_marketing" title="Explore: Content marketing">Content marketing</a> </li> <li class=" "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Topics']);" href="http://searchenginewatch.com/topic/ppc" title="Explore: PPC">PPC</a> </li> <li class=" ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Topics']);" href="http://searchenginewatch.com/topic/seo" title="Explore: SEO">SEO</a> </li> <li class=" "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Topics']);" href="http://searchenginewatch.com/topic/web_search" title="Explore: Web search">Web search</a> </li> <li class=" ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Topics']);" href="http://searchenginewatch.com/topic/facebook_users" title="Explore: Facebook users">Facebook users</a> </li> <li class=" "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Topics']);" href="http://searchenginewatch.com/topic/national_counterterrorism_center" title="Explore: National Counterterrorism Center">National Counterterrorism Center</a> </li> <li class=" ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Topics']);" href="http://searchenginewatch.com/topic/jack_lalanne" title="Explore: Jack LaLanne">Jack LaLanne</a> </li> <li class=" "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Topics']);" href="http://searchenginewatch.com/topic/yahoo_search" title="Explore: Yahoo search">Yahoo search</a> </li> <li class=" ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Topics']);" href="http://searchenginewatch.com/topic/editorial" title="Explore: editorial">editorial</a> </li> </ul> </li> </ul> </div> <iframe src="http://sesconference.com/_includes/sew/whitepapers.html" width="300" height="250" frameborder="0" scrolling="no"></iframe> <iframe src="http://sesconference.com/_includes/sew/jobs.html" width="300" height="250" frameborder="0" scrolling="no"></iframe> </aside> <div class="ukn-banner-ads"> <div class="ukn-iab-728x90"> <script type="text/javascript"> //<![CDATA[ document.write('<script type="text/javascript" src="http://ad.doubleclick.net/adj/sew.us/industry;page=article;artid=2065186;topcat=;cat=industry;static=industry;sect=site;tag=;pos=lb2;tile=6;sz=234x60,468x60,728x90;ord=' + ord + '?"><\/script>'); //]]> </script> <noscript> <a href="http://ad.doubleclick.net/jump/sew.us/industry;page=article;artid=2065186;topcat=;cat=industry;static=industry;sect=site;tag=;pos=lb2;tile=6;sz=234x60,468x60,728x90;ord=67844056?" target="_blank"> <img src="http://ad.doubleclick.net/ad/sew.us/industry;page=article;artid=2065186;topcat=;cat=industry;static=industry;sect=site;tag=;pos=lb2;tile=6;sz=234x60,468x60,728x90;ord=67844056?" border="0" alt="" /></a> </noscript> </div> </div> <!--[if lt IE 9]> <div class="ukn-clearer"></div> <![endif]--> </div> <footer id="ukn-site-footer"> <nav class="ukn-static-site-nav"> <ul> <li class="ukn-u-homelink"><a href="http://searchenginewatch.com/">Home</a></li> <li> <a onClick="_gaq.push(['_trackEvent', 'TopNav', 'clicks', 'A-Z']);" href="/atoz" title="A-Z" target="">A-Z</a> </li> <li> <a onClick="_gaq.push(['_trackEvent', 'TopNav', 'clicks', 'Events']);" href="http://www.clickzlive.com" title="Events" target="_blank">Events</a> </li> <li> <a onClick="_gaq.push(['_trackEvent', 'TopNav', 'clicks', 'Jobs']);" href="http://jobs.searchenginewatch.com/" title="Jobs" target="">Jobs</a> </li> <li> <a onClick="_gaq.push(['_trackEvent', 'TopNav', 'clicks', 'Newsletters']);" href="/page/newsletters" title="Newsletters" target="">Newsletters</a> </li> <li> <a onClick="_gaq.push(['_trackEvent', 'TopNav', 'clicks', 'Resources']);" href="http://www.clickzintel.com/" title="Resources" target="_blank">Resources</a> </li> <li> <a onClick="_gaq.push(['_trackEvent', 'TopNav', 'clicks', 'SEO Tool']);" href="http://seotool.searchenginewatch.com" title="SEO Tool" target="_blank">SEO Tool</a> </li> <li> <a onClick="_gaq.push(['_trackEvent', 'TopNav', 'clicks', 'Stats']);" href="/stats" title="Stats" target="">Stats</a> </li> <li> <a onClick="_gaq.push(['_trackEvent', 'TopNav', 'clicks', 'Tools']);" href="/tools" title="Tools" target="">Tools</a> </li> <li> <a onClick="_gaq.push(['_trackEvent', 'TopNav', 'clicks', 'Training']);" href="http://www.clickzacademy.com/training.php" title="Training" target="_blank">Training</a> </li> <li> <a onClick="_gaq.push(['_trackEvent', 'TopNav', 'clicks', 'Webinars']);" href="http://www.clickzacademy.com/webinars.php" title="Webinars" target="_blank">Webinars</a> </li> </ul> </nav> <p class="ukn-u-nav"> <a onClick="_gaq.push(['_trackEvent', 'FooterNav', 'clicks', 'About us']);" href="/page/about" title="About us" target="">About us</a><span class="ukn-meta-sep"> | </span> <a onClick="_gaq.push(['_trackEvent', 'FooterNav', 'clicks', 'Contact SEW']);" href="/page/contact" title="Contact SEW" target="">Contact SEW</a><span class="ukn-meta-sep"> | </span> <a onClick="_gaq.push(['_trackEvent', 'FooterNav', 'clicks', 'FAQ']);" href="/page/about#faqs" title="FAQ" target="">FAQ</a><span class="ukn-meta-sep"> | </span> <a onClick="_gaq.push(['_trackEvent', 'FooterNav', 'clicks', 'Write for SEW']);" href="/page/write-for-sew" title="Write for SEW" target="">Write for SEW</a><span class="ukn-meta-sep"> | </span> <a onClick="_gaq.push(['_trackEvent', 'FooterNav', 'clicks', 'Advertise']);" href="/page/advertise" title="Advertise" target="">Advertise</a><span class="ukn-meta-sep"> | </span> <a onClick="_gaq.push(['_trackEvent', 'FooterNav', 'clicks', 'Report a bug']);" href="/page/contact" title="Report a bug" target="">Report a bug</a><span class="ukn-meta-sep"> | </span> <a onClick="_gaq.push(['_trackEvent', 'FooterNav', 'clicks', 'Newsletter problems?']);" href="/page/contact-newsletter-help" title="Newsletter problems?" target="">Newsletter problems?</a><span class="ukn-meta-sep"> | </span> <a onClick="_gaq.push(['_trackEvent', 'FooterNav', 'clicks', 'Site Map']);" href="/atoz" title="Site Map" target="">Site Map</a><span class="ukn-meta-sep"> | </span> <a onClick="_gaq.push(['_trackEvent', 'FooterNav', 'clicks', 'Copyright and Licensing']);" href="http://www.incisivemedia.com/static/copyright-licensing" title="Copyright and Licensing" target="">Copyright and Licensing</a><span class="ukn-meta-sep"> | </span> <a onClick="_gaq.push(['_trackEvent', 'FooterNav', 'clicks', 'Privacy Policy']);" href="http://www.incisivemedia.com/static/privacy-policy" title="Privacy Policy" target="">Privacy Policy</a><span class="ukn-meta-sep"> | </span> </p> <br> <div class="indent"><a class="sew-incisive" href="http://www.incisivemedia.com/" target="_blank" rel="nofollow">Incisive Media</a></div> <p>Incisive Interactive Marketing LLC.</p> <p>&copy; 2014 All rights reserved. 55 Broad St, 22nd Floor, New York, NY 10004</p> <div class="cred"> <div class="indent">Accreditations:</div> <a href="http://www.incisivemedia.com/accreditations" title="Incisive Media - AOP Digital Publisher of the Year 2010 & 2013"><img src="http://images.incisivemedia.com/v9_images/generic/accreditations/accreditations_on_light.png" alt="Incisive Media - AOP Digital Publisher of the Year 2010 & 2013"></a> </div> </footer> <!-- REQUIRED --> <!-- SHARE SCRIPTS --> <script src="http://platform.linkedin.com/in.js" type="text/javascript"></script> <!-- GOOGLE PLUS ONE --> <script type="text/javascript"> (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/plusone.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); </script> <!-- STUMBLE UPON BADGE --> <script type="text/javascript"> (function() { var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true; li.src = 'https://platform.stumbleupon.com/1/widgets.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s); })(); </script> <!-- BUFFER APP CODE --> <script type="text/javascript" src="http://static.bufferapp.com/js/button.js"></script> <!-- PINTEREST CODE --> <script type="text/javascript" src="//assets.pinterest.com/js/pinit.js"></script> <!-- Disqus comments --> <script type="text/javascript"> var disqus_shortname = 'sewatch'; /* * * DON'T EDIT BELOW THIS LINE * * */ (function () { var s = document.createElement('script'); s.async = true; s.type = 'text/javascript'; s.src = '//' + disqus_shortname + '.disqus.com/count.js'; (document.getElementsByTagName('HEAD')[0] || document.getElementsByTagName('BODY')[0]).appendChild(s); }()); </script> <!-- INDIVIDUAL PAGES --> <script type='text/javascript' src='/utils/article_track/register/19164/at.js?ord=6244260'></script> <!-- CUSTOM OPTIONS --> <!--<script type="text/javascript" src="/etc/semi_bd_sew1/js/ukn-custom-jquery.js"></script>--> <script type="text/javascript" src="/loader/js/default.js"></script> <!-- HitTail Code --> <script type="text/javascript"> (function(){ var ht = document.createElement('script');ht.async = true; ht.type='text/javascript';ht.src = '//99083.hittail.com/mlt.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ht, s);})(); </script> <!-- Quantcast Tag --> <script type="text/javascript"> var _qevents = _qevents || []; (function() { var elem = document.createElement('script'); elem.src = (document.location.protocol == "https:" ? "https://secure" : "http://edge") + ".quantserve.com/quant.js"; elem.async = true; elem.type = "text/javascript"; var scpt = document.getElementsByTagName('script')[0]; scpt.parentNode.insertBefore(elem, scpt); })(); _qevents.push({ qacct:"p-b1ou2z6Xnkchs" }); </script> <noscript><div style="display:none;"><img src="//pixel.quantserve.com/pixel/p-b1ou2z6Xnkchs.gif" border="0" height="1" width="1" alt="Quantcast"/></div></noscript> <!-- End Quantcast tag --> <!-- gosquared tag --> <script type="text/javascript"> var GoSquared={}; GoSquared.acct = "GSN-344860-Z"; (function(w){ function gs(){ w._gstc_lt=+(new Date); var d=document; var g = d.createElement("script"); g.type = "text/javascript"; g.async = true; g.src = "//d1l6p2sc9645hc.cloudfront.net/tracker.js"; var s = d.getElementsByTagName("script")[0]; s.parentNode.insertBefore(g, s); } w.addEventListener?w.addEventListener("load",gs,false):w.attachEvent("onload",gs); })(window); </script> </body> </html> <!-- UKnCache: Set -->