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Highlights from the SEW Blog: July 11, 2006

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Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog.searchenginewatch.com/.

 

  • Yahoo Trip Planner Released From Beta Yahoo is taking is community-travel site Trip Planner out of beta. The site has reached a kind of content critical mass and Yahoo has added some cool features in this general release:Trip Journals (blogging; photos can be imported from Flickr) Map-Based Search (You can drag the map and zoom to areas within countries for more specific options) Yahoo Search Integration There are also a travel recommendations engine based on travel search history, as well as clipping and tagging functionality In addition to being a useful travel site, with rich user-generated content, in many ways its the most impressive expression to...

 

 

  • Click Packages Draw Local Advertisers Into Search The Wall Street Journal (subscription required) reports on the "bundle of clicks" search distribution packages that all the major yellow pages publishers in the U.S. are now selling to their local advertisers. Here's an amazing quote from Simon Greenman, SVP of digital products at R.H. Donnelly, "Our strategy is to connect our customers with their customers wherever they may be." That's a radical statement for a yellow pages executive to make because he's not asserting that print yellow pages is the best lead generation vehicle "and we also have Internet." He's saying Donnelly is "agnostic."...

 

 

  • The Changing Face of Local This ClickZ article discusses a new JupiterResearch report called "Local Advertising: Blending Categories to Compete Effectively." The article doesn't go into great detail about the findings or conclusions from the report. But based solely on my reading of coverage in the article it appears to make two relatively straightforward observations about local: Search engines/portals could steal traffic and potential ad revenues from yellow pages and other stand-alone local sites that seek to cater to traditional directory advertisers The local product definition is changing and categories are merging as the distinctions between classifieds, service listings, local retail and user-generated content and...

 

 

  • Specialty Search Roundup #6 Another week and another set of specialty databases and "research" news for your review. These items have been posted to ResourceShelf during the past week or so. They have also tossed in non-searchable but useful (and fun) reference newsletter and a link to a new mobile version of Reuters for the U.S. Finally, don't forget that The World eBook Fair is now underway offering free, full text and downloadable access (PDF files) to more than 300,000 titles. Why now? This summer Project Gutenberg celebrates its 35th anniversary. The World eBook Fair lasts through August 4th....

 

 

  • Google Health Scrapbook: Google's Health Portal Via PaidContent and VC Ratings, Google is working on a health portal named the Google Health Scrapbook. From what I understand there will be a "directory" for patients, doctors, vendors and pharmaceutical each. Google "users will be able to log in with their own account information and do things such as add a new medical provider, check their medical records or pay their bills." Google has been rumored to be working on a health portal for a while. With the hire of Adam Bosworth, Google's Architect, Google Health we expected more. But when Google released Google Co-Op, those rumors were...

 

 

  • Google Checkout Could Increase Costs For The Shopping Comparison Engines Google Checkout adoption will translate to higher costs for the shopping comparison engines. Some of the costs will be passed onto merchants, and Im not sure theyll stand for it. The shopping comparison engines are some of the biggest purchasers of pay per click (PPC) listings on Google Adwords and Yahoo Search Marketing (YSM). Companies like Shopping.com, Shopzilla, and NexTag are also some of the savviest search marketers in the biz, looking at revenue derived from each and every click. Whether you call it arbitrage or not, many of the shopping comparison engines purchase keywords to drive traffic to their...

 

 

  • W3C Selling PageRank Or Thanking Supporters? Nathan Weinberg linked to a post by Emad Fanous who notes that the W3C is selling PageRank 9 and PR7 links. You can buy a link on this page also and earn yourself a PR9 link from the w3.org site. How much is it? $1,000 per year and if you do that, you will also get yourself a free PR7 link on this page. How about that for a good deal? :) I'll stop being sarcastic now... Things to note: (1) The links do not carry the nofollow attribute (2) It seems like anyone can buy the links. See the...

 

 

  • Google's Q&A Database Different From Web Search Database This morning I posted at SER that Google was displaying results for a particular site in the Q&A section of the Google SERPs but at the same time does not have any pages of that site listed in the Google web search index....

 

 

  • AOL Podcast Search Beta Live TVEyes' podcast search engine Podscope.com has been launched as a service on AOL Search in Beta. You can access the AOL Podcast Beta Search after accepting the license agreement, you will then be directed to http://podcast.search.aol.com/. A search will provide a method to listen to podcast excerpts with a link to hear the whole podcast. You can submit your podcast to AOL here. You can also learn more about AOL Podcast Search beta here....

 

 

  • Lawsuits Over The Google Party Jet; Arguments Over Bed Sizes On Board New details out now about the Google Jet we've written about before, the used 767 that Google cofounders Larry Page and Sergey Brin have purchased. Turns out, there are lawsuits filed over the retrofit of the plane, and with them, news of hammocks hanging from the ceiling and an apparent fight between the cofounders over bed sizes that Google CEO Eric Schmidt had to referee....

 

 

  • Dr. Stephen Hawking Turns To Yahoo Answers For How Humans Will Survive Wow. Dr. Stephen Hawking, yes, the real Stephen Hawking, has turned to Yahoo Answers for help. How can the human race survive the next hundred years?, he asks, in a question that Yahoo reassures us is really from the famous physicist and not a joke. And stay tuned, because Yahoo's planning to get U2's Bono to post later today. How's it going for Hawking? There were 15,867 answers when I looked. That means his next question should be, "How can I review all these answers?" The answer is to sit back and let the Yahoo Answers community itself do it.

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