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SearchDay: A Seat at the Table for Web Analytics

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Search Engine Watch Experts Columns

Search Engine Watch Expert - Sage Lewis
Sage
Lewis
Giving Links Away
» LINK LOVE: Link building strategies for SEO success
There are a few ways of controlling what pages of your site share their link love. PageRank "sculpting" and siloing are two methods that use the "nofollow" attribute to control which links are counted in search engine ranking algorithms.
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Search Engine Watch Expert - Ron Jones
Ron
Jones
What SEM/SEO Events Should You Attend This Year?
» SEM.EDU: Continuing SEM education for agency and in-house search marketers.
There are several search engine marketing conventions every year, but which ones are actually worth your time and money? Here are your best bets for 2008.
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News from the Search Engine Watch Blog

A Seat at the Table for Web Analytics
Posted by Tim Ash
In many companies, Web analysts can't even get "a seat at the table." But there are some steps they can take to get some respect.
» Continue reading...

Yahoo Tests 'Glue Pages' in India
Posted by Nathania Johnson
Yahoo is testing a new version of federated search in its Indian search results: topic-based pages that bring users the best of the web, and offer an alternate way to navigate.
» Continue reading...

Google: Our Brain is Just Fine, Thank You
Posted by Nathania Johnson
Recently, Google has been losing executives and staff to social sites and startups. But the so-called "brain drain" is not occurring, or at least that's what a Google spokesman told BBC news.
» Continue reading...

Search Engine Watch Forum Discussions

301 Several Pages to One Page?
Posted by fspezia
I have a number of old, unimportant pages and I am wondering if it would be a good strategy to redirect them all to the same page, or each to its own new page.
» Join the discussion...

CTR vs. Clicks
Posted by shaun
In Google AdWords, should we focus on clicks or clickthrough rate (CTR)?
» Join the discussion...

AdWords on Apple iPod Touch
Posted by abbottsys
My testing of AdWords on the iPhone was very interesting, and I'm about to look at the iPod Touch. It's essentially the same device as the iPhone, but without the cell radio application, and it connects to the Internet by WiFi.
» Join the discussion...


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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