The Search Engine Report - Number 123 - Mar. 20, 2007

=========================== From the SEW Blog: ===========================

• Payne to Leave Microsoft?
  
• Is Amazon Hedging Search Engine Bets?
  
• Call for Case Studies
  
• Freebase: the Next Google-Killer or Over-Hyped Start-Up?
  
• Is Google Indexing Speeding Up?
  
• Topix.net buys .com domain, worries about Google rankings
  
• Google's Adam Lasnik comments on Spam Complaints and Dupe Content
  
• What Makes Good Content Great?
  

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Search Advertising
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=== SearchDay: Mar. 9, 2007 ===

Search Share Slipping, But Still Strong - A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip.

=== SearchDay: Mar. 8, 2007 ===

The State of Paid Search in the U.K. - A special report from SES London, where search providers and agencies discussed the latest happenings in paid search.

=== SearchDay: Mar. 7, 2007 ===

Early Returns Encouraging for Panama - It's almost like reporting election results early in the evening, says Kevin Newcomb, reporting on early returns from search ad agencies using Yahoo's new ad platform.

=========================== From the SEW Blog: ===========================

• Google Testing Search Numbers in Keyword Tool
  
• Online Ad Spending Reaches New Heights
  
• LookSmart Goes Offline
  
• PPC Wish Lists, Part 3
  
• Google Tests TV Waters
  
• Google Audio Ads Expands Beta
  
• John Marshall and Eric Enge Talk About Click Fraud
  
• ContextWeb Lets Publishers Name Their CPM
  
• Panama Ad Ranking Algo Explained
  
• Google's Site Targeted CPC Getting Testing
  

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Linking Issues
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• The Future of Link Building
  
• Google Provides Webmasters with More Linking Data
  
• Can you Automate Link Development?
  

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Analytics & ROI
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=========================== From the SEW Blog: ===========================

• Can "Visits" Replace the Pageview?
  
• Beware of Averages
  
• Former WebSideStory CMO Joins Unica
  
• Podcast with Jim Sterne
  
• Brian Induni Interview about the Web Analytics Association
  
• IAB Issues Guidelines for Lead Quality
  
• It’s More Than Visits Alone
  

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Vertical & Specialty Search
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=== SearchDay: Mar. 14, 2007 ===

Google's Local Business Center and the Webification of SMBs - Michael Boland of the Kelsey Group shows how more providers are wising up to the tactic of offering small businesses a free and easy way to get online, in hopes that they will transition into paid advertisers.

=========================== From the SEW Blog: ===========================

• More on Google's Local Business Center: Solving the "Last Block Problem"
  
• AskCity Adds Search-Enabled Drawing Tools
  
• Yahoo Uses Windows Mobile To Escalate Yahoo Go Reach
  
• Local Search, IYP Set to Grow
  
• Superpages Adds Virtual Earth Maps
  
• Yahoo Using Craigslist, Not HotJobs, to Find Employees
  
• AP, Microsoft Joint Venture Video Platform
  
• Flixfind.com – A Directory of Movie-Related Sites
  
• Does Site Search Matter For The Mags?
  
• Google News adds feature from Google Blog Search
  
• Blinkx launches video search optimization wiki and handbook
  
• Google and Microsoft Rumors: Implications for Mobile Local Search
  
• Lenovo to Pre-Load Windows Live Toolbar
  
• Microsoft Confirms Tellme Acquisition
  
• Has Video Search Arrived?
  
• Skype Lanches v. 3.1, with Local Search Features
  
• Ingenio and Medio Developing Pay Per Call Mobile Search
  
• Yahoo! Finance Market Share 52 times Bigger than Google Finance
  

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Social Media
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• Viacom Sues YouTube, Google for $1 Billion
  
• Marketers Increasingly Turn to Social Networks
  
• Want to Get Into Social Media? Get Vertical.
  
• Friendster Drops Yahoo For Google
  
• Wikipedia To Check Poster Credentials, Are Employees Next?
  
• Yahoo Answers Gets Friendly
  
• MySpace Planning Social News Site
  
• Will MySpace launch social news search?
  
• Wikia Search Plans Progressing
  
• The press failed to see "search" as a kind of journalism
  
• Divvio - Web Content Program Guide
  
• YouTube Announces 2007 YouTube Video Awards
  

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SEM for Small Businesses
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• The Future of Search is for the Nimble
  
• Google Enhances its Local Business Center
  

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In-House & Agency SEM
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• Difficult SEO Clients
  

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Search Industry News
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=== SearchDay: Mar. 6, 2007 ===

Piper Jaffray Maps Out Where the Search Industry is Headed - Greg Jarboe pulls the key points out of an extensive report from the research firm about the future of the industry.

=========================== From the SEW Blog: ===========================

• Did-It's Wise Lands at Right Media
  

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About The Search Engine Report
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