Search Engine Watch Experts Columns
News from the Search Engine Watch Blog
Taguchi Sucks for Landing Page Testing
Posted by Tim Ash
The Taguchi Method is a bad fit for landing page testing. This is a well understood fact to anyone with a solid understanding of basic statistics. Unfortunately this seems to leave out most landing page testers.
» Continue reading…
Yahoo Responds To Icahn
Posted by Frank Watson
Yahoo Chairman Roy Bostock fired back a reply, on behalf of the beleaguered board members Carl Icahn has been trying to replace, stating Icahn had a “significant misunderstanding of the facts about the Microsoft proposal and the diligence with which our board evaluated and responded to that proposal.”
» Continue reading…
Internet Advertising Reaches Record High in 2007
Posted by Nathania Johnson
Internet advertising revenues reached an all-time high in 2007, totaling $21.7 billion, which is 26% higher than 2006. Keyword search leads the field when it comes to types of internet advertising.
» Continue reading…
Google Leads UK Q1 2008 Search Engine Spending
Posted by Nathania Johnson
Google leads in UK search engine spending for the first quarter of 2008 with 85% of the market, according to data released by Efficient Frontier.
» Continue reading…
Yahoo, WPP Partner To Sell Ad Inventory
Posted by Frank Watson
Yahoo just announced they will be partnering with WPP to provide access to their advertising inventory to the clients and agencies associated with WPP. The agreement involves the use of WPP’s recent acquisition, 24/7 Real Media.
» Continue reading…
Yahoo Starting To Geo Target Vistors?
Posted by Frank Watson
Yahoo appears to be sending visitors to country-specific versions of their homepage. So if you try and go to Yahoo.com from England or Germany you end up at the country-specific version of the Yahoo homepage.
» Continue reading…
Social Media Evil: Lori Drew and the Dark Side of MySpace
Posted by Kevin Heisler
The U.S. government charged with conspiracy a mother who allegedly used MySpace in a deadly hoax that drove her daughter’s 13-year-old classmate to suicide.
» Continue reading…
Search Engine Watch Forum Discussions
Google Testing Green SERPs
Posted by iCrossing UK
We have recently noticed that Google is testing green backgrounds above and below the SERPs. This test seems to be happening only on a very limited number of datacentres in the UK.
» Join the discussion…
What Are the Benefits of Outbound Links?
Posted by clickagent75
With so much talk about “nofollow”ing outbound links, containing Google’s link juice, and leakage, what are the benefits of linking out?
» Join the discussion…
Can AdWords Handle the Future?
Posted by abbottsys
To move to the future Google will need to provide a far more sophisticated interface into its ad services than that currently offered through browsers.
» Join the discussion…