SEO News
Search

The Search Engine Report - Number 94

author-default
by , Comments

In This Issue

+ Search Engine Watch News
+ Search Engine Strategies Set For Stockholm, Chicago
+ Search Engine Watch Articles
+ Search Engine Articles
+ Search Engine Resources
+ About The Newsletter

=========================
Search Engine Watch News
=========================

Hello Everyone--

There were a googol of stories published about the Google IPO, and I've recapped none of them in this edition of the newsletter. It simply wasn't possible to try and summarize even the most significant of them, because of the sheer amount would have prevented compiling all the other search news. In addition, some of the Google IPO stories go stale very quickly. I may try to pick out a few for the following newsletter that seemed especially important.

Within the site, the Pay Per Click Search Engines (CPC/PPC) page has been updated to remove dead links and correct changed partnerships. You'll find it here: http://searchenginewatch.com/links/article.php/2156291.

========================

Search Engine Strategies Set For Stockholm, Chicago

With San Jose behind us, Search Engine Strategies brings sessions on search engine marketing to Stockholm from October 27-28 and Chicago from December 13-16. Basic information about these shows can be found via the URL below:

Search Engine Strategies
http://searchenginestrategies.com/

===========================
Search Engine Watch Articles
===========================

Here's a recap of major articles and some interesting forum discussions from Search Engine Watch since the last newsletter:

Trademark vs. Search: Do you Soo...gle?
SearchDay, Sept. 8, 2004
http://searchenginewatch.com/searchday/article.php/3404071

Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? A mock court of trademark experts weighs in with their verdict.

========================

Reflections On SEMPO
SearchEngineWatch.com, Sept. 8, 2004
http://searchenginewatch.com/sereport/article.php/3405021

Search Engine Watch editor Danny Sullivan recaps issues and concerns that marred the Search Engine Marketing Professional Organization's first birthday last month and looks at ways the group could go forward.

========================

Google Out Of Index Space?
The Search Engine Update, Sept. 8, 2004
http://searchenginewatch.com/_subscribers/articles/article.php/3405361

Is Google out of space for documents? Allegations from last year have been raised anew. A short recap of what's been said, seen and some history for Search Engine Watch members.

========================

Search Engine Forums Spotlight
SearchDay, Sep. 3, 2004
http://www.searchenginewatch.com/searchday/article.php/3403501

Links to this week's topics from search engine forums across the web: SEO for an eBay store? - Who Benefits Most from 3 AdSense Ads Per Page - What SEO Guarantees Do You Offer? - Keywords In Quotes Vs. Keywords In Italics - Yahoo Local Match & Yellow Pages

========================

What SEO Guarantees Do You Offer?
Search Engine Watch Forums, Sept. 2, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1429

Clients want search engine work. What if they want a guarantee? Should you offer one? What should you offer. A look at what some people do.

========================

Overture Shifting To Default Broad Match
SearchDay, Sept. 2, 2004
http://www.searchenginewatch.com/searchday/article.php/3403041
http://searchenginewatch.com/_subscribers/articles/article.php/3403021

Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. Second URL leads to version of this story for Search Engine Watch members that takes a closer look at how the new advanced broad matching will work, reasons to exclude terms, how "tiered" display of match types will continue, how higher bid prices for terms are likely and why traffic will increase for those doing advanced match. Learn more about becoming a member at http://searchenginewatch.com/benefits/article.php?source=ser9

========================

Search Engine Milestones for August 2004
SearchDay, Sept. 1, 2004
http://www.searchenginewatch.com/searchday/article.php/3402251

Notable news and announcements from the web search world during the past month.

========================

How Do I Spot Cloaked Sites?
Search Engine Watch Forums, Aug. 31, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1398

If someone is cloaking content, how do you know? This thread explores the topic.

========================

A New Player in Desktop Search
SearchDay, Aug. 31, 2004
http://www.searchenginewatch.com/searchday/article.php/3401711

Copernic, a well-known developer of web search tools, is entering the desktop search marketplace with the release of a new product today.

========================

Visualizing Google Search Results
SearchDay, Aug. 30, 2004
http://www.searchenginewatch.com/searchday/article.php/3401141

MoreGoogle is a simple utility that enhances Google result pages with thumbnail images and other useful links.

========================

New Google Advertising Related Patent App?
Search Engine Watch Forums, Aug. 28, 2004
http://forums.searchenginewatch.com/showthread.php?p=11459

Gary Price spots a patent to deliver contextual ads via browser plug-ins that names several Google engineers. John Battelle provides some further analysis here: http://battellemedia.com/archives/000846.php

========================

Search Engine Forums Spotlight
SearchDay, Aug. 27, 2004
http://www.searchenginewatch.com/searchday/article.php/3400541

Links to this week's topics from search engine forums across the web: Google Buying Monster.com? - Use Your AdSense Filter List With Caution - Branding is Back on the Web - When Should I See Results from My SEO Efforts? - Onsite Search Engine - Does Google Bot Check WHOIS Data? - Utterly Disillusioned With SEO

========================

Are You Ready to Explode Your Keyword Lists?
Search Engine Watch Forums, Aug. 27, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1349

Over 50 percent of the 200 million searches performed a day have never been searched before. What are you doing to increase your keywords?

========================

Search Engine Executive Roundtable, Part 2
SearchDay, Aug. 26, 2004
http://www.searchenginewatch.com/searchday/article.php/3399301

How do the search engines view search marketing firms? What are the growth drivers of the industry? And Is the search 'bubble' going to pop soon? Danny Sullivan continues his discussion with four top search executives. Also links to Part 1.

========================

How should I go about SEO for an eBay store?
Search Engine Watch Forums, Aug. 26, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1298

How to manipulate the eBay item submission content manager to increase your chances of higher rankings on the search engines.

========================

Achieving Search Engine Ranking "Success"
Search Engine Watch Forums, Aug. 26, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1307

What truly defines success across the major search engines? Is it possible to achieve top rankings across all the top SE's with one site?

========================

Everything You Ever Wanted to Know About URL
SearchDay, Aug. 24, 2004
http://www.searchenginewatch.com/searchday/article.php/3398511

A new tool from search craftsman Michael Fagan uncovers a hidden wealth of information about virtually any web page.

========================

When are pages "spam"?
Search Engine Watch Forums, Aug. 23, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1221

Always a hot topic - what page elements are considered search engine spam? What are borderline tactics? And how can you firmly establish spam without specific SE guidelines?

========================

Lycos Introduces People, Discussion Search Tools
SearchDay, Aug. 23, 2004
http://www.searchenginewatch.com/searchday/article.php/3398351

Links to this week's topics from search engine forums across the web: SEMPO Under Fire - Mike Grehan Stirs Up SEMPO Controversy - What Does SEMPO Mean To You? - Overture to Launch Bid Management Tool - Google's IPO Pricing - Could a Virus Shut down Google?

========================

Search Engine Forums Spotlight
SearchDay, August 20, 2004
http://searchenginewatch.com/searchday/article.php/3397731

Links to this week's topics from search engine forums across the web: How Do You Compete With the Fortune 500s - Google Prices Stock at $85 Per Share - MSN Block-Level Link Analysis - Slickest Link Building Tricks - Your Message to New SEOs - How To Handle AdWords With Thousands Of Keywords

========================

Lawsuit Filed Over Search & Gambling Ads
SearchDay, Aug. 19, 2004
http://searchenginewatch.com/searchday/article.php/3397101
http://searchenginewatch.com/_subscribers/articles/article.php/3397091

Yahoo, Google and other major web sites have been hit with a lawsuit saying they carry online gambling ads in violation of California law. This comes after two of the major search companies earlier this year made moves that were supposed to remove online gambling ads entirely. Second URL leads to version of the story for Search Engine Watch members that looks specifically at guidelines from Google and Overture about online gambling ads and examines why some ads seem to escape those rules. Learn more about becoming a member at http://searchenginewatch.com/benefits/article.php?source=ser9

========================

Creating Compelling Search Engine Ads and Landing Pages
SearchDay, August 18, 2004
http://searchenginewatch.com/searchday/article.php/3396681

Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.

========================

Search Engines and Competitive Research
SearchDay, August 17, 2004
http://searchenginewatch.com/searchday/article.php/3395601
http://searchenginewatch.com/_subscribers/articles/article.php/3395611

Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition. Second URL leads to version of this story for Search Engine Watch members describing strategies to determine how sophisticated your competitors are, how to determine whether competitors are using paid inclusion or XML feeds, and how to assess a competitor's link development process. Learn more about becoming a member at http://searchenginewatch.com/benefits/article.php?source=ser9

========================

MSN Ends "Search Technology" Preview
Search Engine Watch Forums, Aug. 17, 2004
http://forums.searchenginewatch.com/showthread.php?p=9855

After a six week run MSN has ended (at least for now) its Search Technology Preview.

========================

An Olympic Selection of Search Resources
SearchDay, August 16, 2004
http://searchenginewatch.com/searchday/article.php/3395101

The 2004 Summer Olympics are underway in Athens and the web is home to plenty of information that makes watching the games even more interesting.

========================

Search Engine Forums Spotlight
SearchDay, August 13, 2004
http://searchenginewatch.com/searchday/article.php/3394441

Links to this week's topics from search engine forums across the web: SEMPO Next Steps & Mike Grehan's Second SEMPO Article - Overture Bidding Cap - PPC Question for Merchants - SEO Firm Ordered to Refund Fees, Pay Fine - Tracking Past Links & Traffic? - Google Settles Overture Patent Dispute - Advice on Site Structure

========================

Brin, Page Interview in Playboy
Search Engine Watch Forums, Aug. 12, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1085

A recent interview with Google cofounders Larry Page and Sergey Brin in the famous men's magazine caused panic when it appeared just before Google was about to go public.

The interview happened before the filing was announced, so really shouldn't have been in violation of "quiet period" rules. Nevertheless, the company decided to reissue its filing papers, citing the article as something that shouldn't be read in isolation in terms of an investment decision.

In what's got to be a first for an SEC filing, it included the entire text of the Playboy article. You can read it here: http://www.sec.gov/Archives/edgar/data/1288776/000119312504139655/ds1a.htm#toc59330_25b, if you want to sit through the long download. Now that it has been placed in the public domain, others are also reposting the article itself, such as here: http://google.weblogsinc.com/entry/1894568467845334/.

For a long review of the article from me available to Search Engine Watch members, follow this link:
http://searchenginewatch.com/_subscribers/updates/article.php/3396971#playboyreview

========================

SEO Firm Ordered to Refund Fees, Pay Fine
Search Engine Watch Forums, Aug. 12, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=1071

Discusses how firm Internet Advancement was ordered by the Washington state attorney to refund customers who failed to achieve top search rankings apparently as promised. The action came after more than 100 complaints filed with the attorney general's office, the US Federal Trade Commission and the Better Business Bureau. Interestingly, the company's web site still has claims such as "Most search engines update their listings about every 30 days and if you aren't resubmitting often enough you can be wiped right off the list." That's not correct. No major search engine I know of suggests that if you don't resubmit, you won't maintain high rankings. The company's web site also still continues to guarantee "top 20" rankings along with a refund policy. Coverage also from DMNews.com, http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=30117. I'm very likely to do a longer follow-up on this, so keep an eye out in a coming newsletter.

========================

Another Expanded Whois Service
SearchDay, Aug. 12, 2004
http://searchenginewatch.com/searchday/article.php/3393911

Doing in-depth investigation of a web site? Whois.sc offers a wealth of detail about the people and technology behind just about any web site on the planet.

========================

Capturing Your Personal Web
SearchDay, Aug. 11, 2004
http://searchenginewatch.com/searchday/article.php/3393291

Forget bookmarks: Web content managers allow you to create your own personal, searchable cache of web pages.

========================

Yahoo Offers Anti-Spyware App
SearchDay, Aug. 10, 2004
http://searchenginewatch.com/searchday/article.php/3392371

Tired of those unwelcome pests that invade your computer without permission? Banish intrusive spyware and tracking cookies with Yahoo's newly upgraded toolbar.

========================

Search Engine Forums Spotlight
SearchDay, Aug. 6, 2004
http://searchenginewatch.com/searchday/article.php/3391591

Links to this week's topics from search engine forums across the web: Live Reports from Search Engine Strategies San Jose 2004 - PPC Bounce Rate - Google AdWords Myths - After SEMPO: Should We Start a Trade Association? - Search Inventory vs. Conversion - Terra Sells Lycos at Yard Sale Price.

========================

Search Engine Milestones for August 2004
SearchDay, Aug. 5, 2004
http://searchenginewatch.com/searchday/article.php/3389581

Notable news and announcements from the web search world during the past month.

========================

Ask Jeeves Goes Local, Adds New Smart Search Features
SearchDay, Aug. 4, 2004
http://searchenginewatch.com/searchday/article.php/3390141

Ask Jeeves has announced a new partnership with local search and content provider CitySearch, and added new search shortcuts.

========================

Yahoo Targets Google, Yellow Pages with New Local Search
SearchDay, Aug. 3, 2004
http://searchenginewatch.com/searchday/article.php/3389591

Yahoo has rolled out a feature-laden beta version of its local search service, sharply upping the ante in the rapidly evolving local search sweepstakes.

========================

Topix Upgrades News, Adds Email Alerts
SearchDay, Aug. 2, 2004
http://searchenginewatch.com/searchday/article.php/3388931

Topix.net, one of the most useful news aggregators and search tools on the open web, has enhanced its service with a number of new features.

========================

Search Engine Forums Spotlight
SearchDay, Aug. 1, 2004
http://searchenginewatch.com/searchday/article.php/3388141

Links to this week's topics from search engine forums across the web: SEMPO Under Fire - Mike Grehan Stirs Up SEMPO Controversy - What Does SEMPO Mean To You? - Overture to Launch Bid Management Tool - Google's IPO Pricing - Could a Virus Shut down Google?

========================

How To Handle AdWords With Thousands Of Keywords
Search Engine Watch Forums, July 29, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=695

10,000 keywords, a unique URL for each of them -- how best to set this up in Google AdWords?

========================

Tips On Becoming An ODP editor
Search Engine Watch Forums, July 29, 2004
http://forums.searchenginewatch.com/showthread.php?threadid=809

Had trouble getting your app to be an Open Directory editor accepted? Some advice from an ODP "meta" editor and others.

========================

Want to receive new Search Engine Watch articles every day? Sign-up for SearchDay, the free daily newsletter from Search Engine Watch. Also keep up with news and discussion via the Search Engine Watch Forums. Links to both are below.

SearchDay
http://searchenginewatch.com/searchday/

Search Engine Watch Forums
http://forums.searchenginewatch.com/

=========================
Search Engine Articles
=========================

Marketers Fear Search Engines Obtain Sensitive Business Information
DMNews.com, Sept. 8, 2004
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=30289

Both Overture and Google offer conversion tracking programs, something that's concerned some search marketers. What if they use that data to better see how much the market can bear? In addition, they have knowledge of what people are bidding on, ad budgets and tons of other information. A questionnaire from Overture recently caused some marketers to wonder if the company planned to offer a service that would let competitors tap into this data. Both Overture and Google say any data would be used only in aggregate, not to help particular advertisers.

========================

========================

Google Search & Cache Filtering Behind China's Great Firewall
OpenNet Initiative, Sept. 3, 2004
http://www.opennetinitiative.net/bulletins/006/

In summary, the Chinese government appears to be focusing on filtering Google results and cache listings for its citizens and ignoring Yahoo and Gigablast. Good news then for those in China -- use these alternatives, at least until the government catches on. For more background on China's past actions with Google, see China's Great Wall Against Google And AltaVista: http://searchenginewatch.com/sereport/article.php/2165031. Meanwhile, news on the words apparently filtered by China: http://journalism.berkeley.edu/projects/chinadn/en/archives/002885.html

========================

========================

Look Before You Leap - What to Look For and Look Out For When Choosing an SEO/SEM Firm
Search Engine Guide, Sept. 1, 2004
http://www.searchengineguide.com/wallace/2004/0901_dw1.html

Looking to hire an SEM firm? David Wallace offers his advice on thing to look out for.

========================

How to Handle Copyright Infringement Found by the Search Engines
Search Engine Roundtable, Sept. 1, 2004
http://www.seroundtable.com/archives/000826.html

Someone using your web page without permission. Some succinct steps you can take to at least get them out of search engines.

========================

Gates: Longhorn changed to make deadlines
News.com, Aug. 30, 2004
http://news.com.com/2008-1016_3-5327377.html

The successor to Windows XP, Longhorn, is being pushed back until 2006. In addition, a new file system for that operating system designed to improve desktop searching, WinFS, won't be fully implemented when Longhorn is released. A long interview with Microsoft chairman Bill Gates on these and other issues. And does this knock Microsoft out of the desktop search game? Nope. Microsoft's MSN division has a desktop tool that I've talked with them about. It's a standalone application that will be released in the near future, certainly before the end of the year, MSN says.

========================

Answer Engines
ResourceShelf.com, Aug. 30, 2004
http://www.resourceshelf.com/2004/08/answer-engine-research-at-microsoft.html

Gary Price does a round-up on recent news and papers about trying to get people direct answers to their queries, rather than links to pages that may (or may not) have the answers.

========================

How Effective Is Your Keyword Research?
ClickZ, Aug. 30, 2004
http://www.clickz.com/experts/search/results/article.php/3400731

Tips on researching keywords in a variety of ways.

========================

They Don't Get It (Yet): A Look Back at the Rude Awakening that Was SES
Traffick, Aug. 29, 2004
http://www.traffick.com/article.asp?aID=166

Canadian Andrew Goodman writes of his despair that despite a huge turnout at the first SES show in his country, the Canadian media failed to catch on. How about a little respect for search and search marketing north of the border, he asks.

========================

Peterson Testimony Turns to Computer Data
AP, Aug. 27, 2004
http://www.sunherald.com/mld/sunherald/news/nation/9506795.htm

What you search for can turn into evidence, as demonstrated in the Scott Peterson murder trial. Some discussion of the issue here: Search log files and Scott Peterson, http://forums.searchenginewatch.com/showthread.php?t=1388. I'm still waiting for some politician to find search logs are an issue during an election campaign, as I predicted way back here: http://searchenginewatch.com/sereport/article.php/2166651

========================

Driving SEM Campaigns Using the Rearview Mirror
ClickZ, Aug. 27, 2004
http://www.clickz.com/experts/search/strat/article.php/3400281

Learning from past actions can help with conversion -- but you've got to be careful how far you look back and watch out for unusual spikes that can throw you astray.

========================

PremierGuide Gets Social with Local Search
Clickz, Aug. 26, 2004
http://www.clickz.com/news/article.php/3400101

Local search asp PremiereGuide has added social networking functionality to its product. In other words, searchers can find local listings that have been reviewed or recommended by others.

========================

The Google Browser
Kottke.org, Aug. 26, 2004
http://www.kottke.org/04/08/the-google-browser

Many have floated the idea of a Google browser before. Jason Kottke takes a short look at some recent reasons why this might be more likely.

========================

Linux group aims for Google-like search
News.com, Aug. 26, 2004
http://news.com.com/2100-1016_3-5325137.html

Run the KDE version of Linux? Desktop search is coming your way in the next 18 months.

========================

The Growing Pains of Search
MediaPost, Aug. 26, 2004
http://www.mediapost.com/dtls_dsp_SearchInsider.cfm?fnl=040826

Gord Hotchkiss writes of seeing the SEM industry begin to split from those focused on tactics versus those envisioning long-term strategy. I actually think this type of split happened several years ago. It's just that many more people now are picking up on the strategic part of SEM -- and perhaps that groundswell make this a milestone year, as he suggests.

========================

The Mystery of the Magical Keyword Density Formula
ISEDB.com, Aug. 25, 2004
http://www.isedb.com/news/article/981

If only you knew the exact number of target keywords to use in the exact correct places on your web page, then you'd skyrocket to the top of the search engines. Not. I agree with Karon Thackston. Chasing after the perfect density is likely to be futile effort. Instead, natural writing with a few basic tips as she suggests is likely to be more helpful for most.

========================

Interchange Improves Local Search Platform
ClickZ, Aug. 25, 2004
http://www.clickz.com/news/article.php/3399491

Interchange makes it possible to find products and services linked to landmarks, in addition to other ranges already offered such as US ZIP and area codes.

========================

Librarian: Don't use Wikipedia as source
Syracuse Post-Standard, Aug. 25, 2004
http://www.syracuse.com/technology/poststandard/fasoldt/index.ssf?/base/news-0/1093338972139211.xml

Wikipedia lets anyone contribute to build a community encyclopedia. Unfortunately, as this article explores, the community nature also means that factual errors can perhaps more easily creep in.

========================

"Building Your Business with Google for Dummies" Goes Beyond the Basics
Traffic, Aug. 24, 2004
http://www.traffick.com/article.asp?aID=165

Short review about making use of Google, from AdWords to AdSense, as part of your online business. The only caveat is to make sure you buy some other books that don't leave you completely Google dependent.

========================

Why Hasnt Anyone Figured Out How To Do Feed Searches?
Joseph Scott's Blog, Aug. 24, 2004
http://joseph.randomnetworks.com/archives/2004/08/24/why-hasnt-anyone-figured-out-how-to-do-feed-searches/

Chris Sherman and I were talking about feed search engines not too long ago and how the relevancy often falls far short of what we'd like. So Joseph Scott's critique of major feed search engines, and his concerns about them, really resonated with me.

Jeremy Zawodny picks up on the topic here: http://jeremy.zawodny.com/blog/archives/002454.html, going further to explain why traditional web search engines have problems filling the gap. They are all problems that could easily be solved, except perhaps with the key issue that taking in feeds and pings is far more problematic when you have a huge audience searching you. That huge audience means much more incentive for authors to ping all the time or throw out feeds of junk in hopes of picking up traffic.

Following from Jeremy, Rick Skrenta of Topix picks up here: http://blog.topix.net/archives/000029.html, bringing in the key thing that may help web search engines take feeds and not be spammed: editorial review.

========================

E-Biz [Search Engine” Satisfaction Improves, Lags
Clickz, Aug. 24, 2004
http://www.clickz.com/news/article.php/3398821

Search engine satisfaction is up for the third year running, according to the latest figures from the American Consumer Satisfaction Index. Google also maintains its top ranking of several search engines named, 82 out of 100 total points that could be earned. The survey stupidly doesn't include Yahoo in the search category as well as the portal category, so we're stuck relying only on Yahoo's "portal" score of 78 for a loose comparison. Ask Jeeves came behind Google at 71.

========================

SearchTHIS: Debunking Click Fraud
iMedia Connection, Aug. 24, 2004
http://www.imediaconnection.com/content/4074.asp

The headline is somewhat misleading. Rather than debunk the idea that clickfraud happens, this is instead a look at the issue and some specific tips to detect clickfraud, prevent it and gain refunds.

========================

Ask Jeeves knocking on Japan's door
News.com, Aug. 23, 2004
http://news.com.com/2100-1024_3-5321080.html

Ask Jeeves has partnered with Tokyo-based software company Transcosmos and launched a beta version of Ask Jeeves Japan. More also here: Partner Is Key to Ask.jp Launch, http://www.clickz.com/news/article.php/3399701

========================

Why Nonconverting Keywords Will Drive Search Ad Spend
ClickZ, Aug. 23, 2004
http://www.clickz.com/experts/search/results/article.php/3397511

Just because no one clicks on your search listing doesn't mean it lacked value in the overall marketing mix. A search listing may add to your share of brand voice. Ensure you can quantify that some way, and you'll be more than a one-hit direct marketing wonder.

========================

24/7 Media Buys Search Marketing Firm
DMNews.com, Aug. 20, 2004
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=30186

Another search engine marketing firm acquisition, this time Decide Interactive being purchased for $15 million in cash and $11 million in shares, with $7.5 million additional depending on financial performance. Decide has been a major paid inclusion player, closely partnered with Yahoo -- as well as managing paid placement campaigns.

========================

Four Things Yahoo Can Do That Google Can't
ResearchBuzz.com, Aug. 17, 2004
http://www.researchbuzz.com/FourThingsFinal.pdf

Unlike Google, Yahoo lets you see all links to a particular domain rather than a URL, lets you filter out your own site when doing reverse link lookups, lets you search for more than 10 words in a query and lets you search for RSS/Atom/web feeds. Learn more in the PDF file from Tara Calishain

========================

Seeking a fuller search engine Firms working on technology that scans Web, desktop
San Francisco Chronicle, Aug. 16, 2004
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2004/08/16/BUG5C86GE81.DTL&type=tech

Short rundown on various players in the search your desktop game.

========================

Search Engine Friendly or Search Friendly?
ClickZ, August 16, 2004
http://www.clickz.com/experts/search/results/article.php/3394851

Being search engine friendly doesn't mean creating ugly web sites. You can (and should) please both search engines and users.

========================

Boost Volume and Lower SEM Costs
ClickZ, Aug. 13, 2004
http://www.clickz.com/experts/search/opt/article.php/3394131

Tips on how to get your ads appearing for many more keywords quickly, while also hopefully keeping conversion also high.

========================

Search: Bigger Means Smaller
ClickZ, August 13, 2004
http://www.clickz.com/experts/brand/buzz/article.php/3394251

Back from SES, where she moderated several panels, ClickZ's executive editor Rebecca Lieb comes away that the growth in search also means it is fragmenting into more bite-size chunks, whether they be focused around vertical search topics, vertical industry areas or tactics within the SEM industry itself.

========================

UK government enters search listing stakes
DMeurope.com, Aug. 11, 2004
http://www.dmeurope.com/default.asp?ArticleID=2550

To promote its new Directgov site, the UK government is now bidding on keywords with Google, Overture and Espotting. Also see http://news.bbc.co.uk/1/hi/technology/3555480.stm

========================

Digitize and conquer
San Jose Mercury News, Aug. 11, 2004
http://www.mercurynews.com/mld/mercurynews/business/9370514.htm

Internet Archive founder Brewster Kahle wants to "digitize everything." He's even asked Google to donate what it indexes but has yet to get a response. Well, you could always ask Yahoo. They cover much of the same ground.

========================

G-Metrics Measures Google Results Across Time
ResearchBuzz.com, Aug. 10, 2004
http://www.researchbuzz.org/archives/001916.shtml

Want to know the pure count for a particular term over time. This new site lets you do it. Just keep in mind that as always, search engine count figures are largely meaningless in terms of proof of trends and many other things. See this for more on that topic: Fox News & Danger Of Citing Search Counts, http://forums.searchenginewatch.com/showthread.php?t=299

========================

A Brobdingnagian Search Show?
iMedia Connection, Aug. 10, 2004
http://www.imediaconnection.com/content/3976.asp

SES San Jose was big. How big? Brobdingnagian big, says Kevin Ryan. Then he takes you on a guide to highlights, including issues about clickfraud, looking for second-tier clicks and issues on search engine spam. His second part goes through more: http://www.imediaconnection.com/content/4020.asp

========================

Google, Yahoo bury the legal hatchet
News.com, Aug. 9, 2004
http://news.com.com/2100-1024_3-5302421.html

Google and Yahoo announced that they have resolved two contentious issues between the companies, one involving a patent over paid listings. In my view, Google got a cheap deal. Is $300 million cheap? Yes, compared to the $1 billion+ or so per year that Google currently earns off of paid listings. The patent lets them keep operating without the thread of a legal blockade.

========================

Combating the Rising Cost of Keywords
ClickZ, Aug. 9, 2004
http://www.clickz.com/experts/brand/capital/article.php/3391751

A reporter asked me recently what was the first step in getting started with search engine marketing. I said understanding how much you can afford to spend per lead. If you don't know that, you don't know how much you can afford to bid on terms, to spend on natural SEO and so on. I'm hardly the first to say this. Fredrick Marckini from iProspect earlier this year put a great label on moving forward without knowing what you can spend: "ass-backward SEM," http://www.clickz.com/experts/search/results/article.php/3328731. In this column, Gary Stein from Jupiter Research covered the same topic at length. Lots of good advice.

========================

PPC Advertising Connects to Conversion Rate
ClickZ, Aug. 9, 2004
http://www.clickz.com/experts/search/results/article.php/3391681

Being priced out of paid listings because of higher bids? Increasing your conversion rate might put you back in the game.

========================

Googlers rest from road show at blowout bash
San Jose Mercury News, Aug. 9, 2004
http://www.mercurynews.com/mld/mercurynews/business/9354305.htm

Google held its third annual "Google Dance" in conjunction with the SES show -- and it was bigger than ever. What underscored it for me was the engraved map of the "Google Village," outlining all the event areas. There were gripes that the beer flow ended before the party did -- and Yahoo planted an Easter Egg dig within its search results about this. It no longer works, but Search Engine Roundtable shows how "Never run out of beer" briefly came up at Yahoo for a search on "ses party rule #1," http://www.seroundtable.com/archives/000738.html. There were plenty of other parties at after-hours events, as well. A reporter's recap.

========================

SES Wrap Up: Portrait of an Industry Under Tremendous Strain
MarketingSherpa, Aug. 9, 2004
http://www.marketingsherpa.com/sample.cfm?contentID=2784

I actually don't know whether search marketing has hit the mainstream or not, as this recap of the SES San Jose show says. We easily had 300 or 400 of the 1,000 session attendees who were clearly brand new to SEM, based on various hands-up surveys. That suggests even more people may still be coming into it. In this recap of the show, I'm not really sure it supports the "strain" of the headline -- but no doubt, it underscores how much is continuing to change and evolve in the industry. Among the highlights, the clickfraud session -- which we've offered as part of other sessions for over two years and as its own session for the first time in Chicago last year, seems to have finally resonated with many more people as a concern. Also touches on a point in my keynote where I worry that contextual ads are being lumped into search and producing a pollution of metrics, for some.

========================

Next-generation search tools to refine results
News.com, Aug. 9, 2004
http://news.com.com/2100-1025-5299239.html

Assuming all information can be digitized -- and some believe it can -- the real challenge then remains how to sort through it. The topic was explored at a conference held at IBM's Almaden research facility. Recaps some attempts to do this, but the solution is still far from being found. Best quote -- an estimate that there are only 100 million books that have been published in human history. That seems so incredibly low. But if true as the Internet Archive's Brewster Kahle says, then it does make the task of digitizing human knowledge more conceivable.

========================

Search Engine Marketing, Optimization, and Blogs
Jeremy Zawodny's Blog, Aug. 8, 2004
http://jeremy.zawodny.com/blog/archives/002352.html

Jeremy Zawodny is a prominent blogger, Yahoo RSS evangelist and was a panelist on our session about search, blogs and RSS. He shares his thoughts about participating. It was a packed session, amazing given it was in the last time slot of the last day. By the way, he mentions my use of the term "web feeds" as an umbrella for RSS and Atom feeds. I use -- but I didn't coin it. I picked it up out of the RSS renaming contest that was held: http://blog.contentious.com/archives/000167.html. And I guess I should be saying "webfeeds" rather than "web feeds."

========================

Yahoo, Google Act Local
San Jose Mercury News, Aug. 8, 2004
http://www.mercurynews.com/mld/mercurynews/business/9349115.htm

You've read stories like this already before about why search engines are chasing local, because of the potential ad revenue. It also revisits problems some the current search advertising models face in gaining local advertisers. Meanwhile, a new survey finds more than half of small and medium-sized business think local search will be of growing importance to them: http://www.clickz.com/news/article.php/3395561

========================

Yahoo Acquires Travel Company
News.com, Aug. 7, 2004
http://news.com.com/2100-1032_3-5300561.html

Yahoo has purchased FareChase, a small online travel company, which it hopes will help strengthen its Yahoo Travel area.

========================

Benchmarking and Baselines in SEM
ClickZ, Aug. 6, 2004
http://www.clickz.com/experts/search/strat/article.php/3391101

I want to benchmark performance against my competitor. Of course you do -- but you may be better off benchmarking just internally. That's more applicable, explains Kevin Lee.

========================

Yahoo Readies Desktop Search Tools
PCWorld.com, Aug. 5, 2004
http://www.pcworld.com/news/article/0,aid,117272,00.asp

Microsoft's definitely got a desktop search tool coming. Analysts have seen it, as have I. For more, see http://news.com.com/2100-1008_3-5289463.html. Google's rumored to be doing one, http://searchenginewatch.com/searchday/article.php/3355831. Now Yahoo's rumored to be readying its own tool, as well.

========================

Marketers Eye Alternatives to Google, Overture
DMNews.com, Aug. 5, 2004
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=30026

Covers tips and advice on buying ads beyond Google and Overture, out of a session at the SES San Jose show. Click prices are going up, so alternatives are desirable. Conversion on alternatives may not be as good, but at cheaper prices, it may be good enough.

========================

Keynote: Don't Forget SEO
DMNews.com, Aug. 5, 2004
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=30014

I'll be turning my SES San Jose into a keynote address into a proper article, in the near future. Key points? SEO -- the focus on natural/free/organic listings -- is not going away. And if search engines don't help enable SEM providers on the SEO front, they're going to face a worsening spam problem.

========================

MSN, AOL, Ask.com and Yahoo Speculate on Search
SearchEngineGuide.com, Aug. 4, 2004
http://www.searchengineguide.com/laycock/001933.html

Recaps the "Executive Roundtable" session at SES San Jose, where execs from major search firms answered a variety of questions relating to the industry. Among the questions -- are SEOs/SEMs viewed as the enemy? With qualifications, not at all.

========================

China's Sohu.com unleashes "search dog"
Reuters, Aug. 5, 2004
http://www.reuters.co.uk/newsArticle.jhtml?type=topNews&storyID=5856655

Chinese Internet media firm Sohu.com has unveiled its new "Search Dog" search engine.

========================

Greets from GoogleGuy!
Google Blog, Aug. 4, 2004
http://www.google.com/googleblog/2004/08/greets-from-googleguy.html

Arguably one of the most famous Googlers out there is Google Guy, the nickname of the anonymous Google employee who has been a long-time contributor to discussions at WebmasterWorld.com. Now he's emerged on the Google Blog, promising to contribute tips there on issues relating to being listed with Google.

========================

My Plan to End Spam
iMedia Connection, Aug. 3, 2004
http://www.imediaconnection.com/content/3925.asp

Kevin Ryan would like a solution to finding a good search engine marketer. COLON is his tongue-in-cheek call for the industry to work together on a solution.

========================

Porn Blogs Manipulate Google
Wired, Aug. 3, 2004
http://www.wired.com/news/business/0,1367,64422,00.html

File this under the best spam report seems to be to get someone to write an article about your competitors. A porn site is accused of using Google's Blogger service to create a number of blogs that link back to its own sites. Not said is that this has an impact on other search engines -- or that porn sites have been doing the same tactic with non-blog sites -- or that non-porn sites have used cross-linking -- or as best I can tell, any actual examples of searches where the tactic supposedly helped. Perhaps it did, but for what isn't shown. I didn't find the blog material in question for the three celebrities named, when I looked in mid-August. Perhaps they were there before, of course.

========================

Google queries provide stolen credit cards
News.com, Aug. 3, 2004
http://news.com.com//2100-1029_3-5295661.html

Perhaps the headline should be, "search engine queries provide stolen credit cards." Because I have no doubt that similar searches would bring these up at places like Yahoo or Ask Jeeves, as well as Google. If data is left out, any search engine may index it. Numerous stories like this can be found here: http://searchenginewatch.com/resources/article.php/2156541#Privacy. Often, Google gets singled out. The real culprit are those who put the information online in the first place. A good look at how Google's numeric range search can be used by those searching for credit card numbers is here: http://www.eweek.com/article2/0,1759,1640925,00.asp. But even without it, there are ways to find card numbers. Meanwhile, subscribers to the MoveOn political web site found their email addresses and names were left open to crawlers, including Google: MoveOn.org subscribers exposed, http://news.com.com/2100-1029_3-5318799.html

=========================
Search Engine Resources
=========================

Banner Ad Museum
http://www.banneradmuseum.com/

Into banner ads? Check out this banner ad search engine and gallery. More about it here: A Site for Banner Ad Freaks, http://www.wired.com/news/culture/0,1284,64642,00.html

========================

========================

ComeToMyHead
http://roquefort.di.unipi.it/news-bin/comeToMyHead

New news search engine that's in alpha testing.

========================

Creative Commons RDF-enhanced search
http://search.creativecommons.org/

Want to find material you can use through a Creative Commons license? This new search engine, powered by technology from Nutch, lets you scan the web to do just that.

========================

IceRocket
http://www.icerocket.com/

Meta search engine with thumbnail displays. The Quick View display, similar to what WiseNut has long offered, is cool. The service queries WiseNut, Yahoo, Teoma and then somewhat repetitively also includes Yahoo-powered MSN, AltaVista and AllTheWeb. Disclosure of search sources within the actual search results is not done, sadly. Makes it hard to know exactly where the results are coming from, which can be useful.

IceRocket made news recently because billionaire Mark Cuban is a backer. He previously invested in another meta search engine, Mamma, then sold out: http://www.clickz.com/news/article.php/3391731. Does Google need to watch out, as he blogged: http://www.blogmaverick.com/entry/1511731206339485/. IceRocket isn't just trying to compete against major search engines, from which it depends on for its core search results. The entire meta search market also has well-established players and is also oversaturated (here are just a few examples: http://searchenginewatch.com/links/article.php/2156241.

Want to talk about it? Gary Price does some dissection of how "new" ideas aren't that new here: http://forums.searchenginewatch.com/showthread.php?t=892. Forum folks have also been discussing it since June over here: http://forums.searchenginewatch.com/showthread.php?t=285

========================

Infouno
http://www.infouno.com/

New meta search site for the UK.

========================

Jux2
http://www.jux2.com/

We've had a whole breed of search result comparison tools that I've covered in past newsletters. Here's another -- and a cool one. It allows you to search two major search engines at the same time, then see results that are found on both first, followed by results found on only one of them next. The small overlap visual tool displayed is great. I used to make examples like this to explain search engine overlap and why one search engine may not cover everything. Now I have an easy dynamic way to do this. The stats link at the bottom of the home page provides more visuals. Either Gary Price or I will also take a longer look at the inner workings in the future.

========================

LookAhead
http://lookahead.mozdev.org/

Using Firefox? This tool is designed to "look ahead" at the results that come up and automatically open them into multiple windows.

========================

MobissimoTravel
http://travel.mobissimo.com/

New travel search engine currently in beta. Checks travel agencies, airlines, consolidators and other sources.

========================

PriceGrabber Car Quotes
http://www.pricegrabber.com/home_autos.php

New service designed to let you comparison shop for cars online.

========================

Recall Toolbar
http://www.recalltoolbar.com/

Search through the content of web pages you've already visited using this toolbar for Internet Exp


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus