In the first cooperative move for nearly ten years, the major search engines have unveiled a new indexing command for web authors that they all recognize, one that they hope will help reduce the link and comment spam that plagues many web sites, especially those run by bloggers.
The new "nofollow" attribute that can be associated with links was originated as an idea by Google several weeks ago and pitched past MSN and Yahoo, as well as major blogging vendors, gaining support.
Full details are available in today's SEW blog post, Google, Yahoo, MSN Unite On Support For Nofollow Attribute For Links.
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