In the first cooperative move for nearly ten years, the major search engines have unveiled a new indexing command for web authors that they all recognize, one that they hope will help reduce the link and comment spam that plagues many web sites, especially those run by bloggers.
The new "nofollow" attribute that can be associated with links was originated as an idea by Google several weeks ago and pitched past MSN and Yahoo, as well as major blogging vendors, gaining support.
Full details are available in today's SEW blog post, Google, Yahoo, MSN Unite On Support For Nofollow Attribute For Links.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!