A Guide to Search Engine Marketing
SearchDay, Aug. 8, 2002
http://searchenginewatch.com/searchday/02/sd0808-sembook.html
A new book tackles the ambitious challenge of explaining how search engines work, and the optimizing and marketing techniques that can improve search engine rankings.
The Seven Deadly Nyms
SearchDay, Aug. 7, 2002
http://searchenginewatch.com/searchday/02/sd0807-nyms.html
Virtuous searching takes more than hard work and clean thinking -- you must keep constant vigilance against the seven deadly nyms that can play the devil with your search results.
Deja Vu: The Web Remembered
SearchDay, Aug. 6, 2002
http://searchenginewatch.com/searchday/02/sd0806-dejavu.html
Deja Vu allows you to experience the web's early years of stark text landscapes navigated with 'line mode' browsers -- a fascinating snapshot of the environment endured by the web's pioneers.
The Web Intelligence Consortium
SearchDay, Aug. 5, 2002
http://searchenginewatch.com/searchday/02/sd0805-wi.html
A group of researchers has launched a new consortium focused on artificial intelligence and advanced information technology on the next generation of Web-empowered products, systems, services, and activities.
Elsewhere at Internet.com
Ohio Governor Signs Anti-Spam Law
http://www.isp-planet.com/news/2002/spamlaw_020802.html
Ohio's Governor Bob Taft signed into law the Ohio Senate Bill 8, which allows Internet subscribers to sue spammers for up to $50,000 plus costs, and allows ISPs to sue for up to $500,000.
AOL's Got Your Numbers (Should You Be Allowed to Use Them?)
http://www.clickz.com/res/analyze_data/article.php/1439941
Marketer's Utopia or Orwellian Nightmare? AOL flirts with the prospect of sharing what might be the richest customer data around.
Spyware, Pop-Ups, TiVo, and Spam
http://www.clickz.com/mkt/emkt_strat/article.php/1440841
Striking a balance between marketers' and consumers' needs isn't going to be easy.
Method for Anchoring Metallic Layers Could Speed MRAM Development
http://www.nanotech-planet.com/briefs/article/0,4028,6551_1439401,00.html
A new method for depositing metal atoms on very thin oxide layers may help computers boot up instantly, making entire memories immediately available for use.
Search Headlines
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
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