Live Reports from Search Engine Strategies - San Jose 2004
Search Engine Watch Forums
"This week many of the moderators will be at the Search Engine Strategies in San Jose. Some of us will be posting live coverage of the sessions we attend. This thread will be the central location for all announcements about new posts on SES San Jose live coverage."
PPC Bounce Rate
High Rankings Forum
"For those who are unfamiliar with the term in this context, bounce rate is a measure of what visitors do upon entering a page on your website. i.e. do the leave immediately without clicking a further links (i.e. do they bounce) or do they stick around, buy or visit more pages."
Google AdWords Myths
"Think differently and make AdWords work for you."
After SEMPO: Should We Start a Trade Association?
"Does there need to be a competing org? Once that org gets higher membership numbers (hardly difficult) they become the main player. How much support is there out there for Bill's notion of a representative SEM [search engine marketing” organisation?"
Search Inventory vs. Conversion
Search Engine Watch Forums
"I, for one, don't believe that all of a sudden, no one will be able to compete in the PPC market. We're not going to run out of space one day and see people going 'oops! Guess there's no more spots to buy... oh well.' I believe that as the market matures, the advertisers are going to be forced to mature with it. We won't see companies running campaigns without taking the time to test them and track the results."
Subject Line To Use On Link Exchange Request
"I try to think of a non-link-request reason to contact the other Web site. Maybe I will find an interesting article on their site that I can comment on, or maybe I will suggest an idea for our Web sites to work together in the future, such as sharing a booth at an event, or cross-promoting each other's local events."
Terra Sells Lycos at Yard Sale Price
"...the only thing of any real value is probably the name itself, and $170 million for a domain name is just ridiculous."
Search Engine Forums Spotlight courtesy Search Engine Guide.
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