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Top 10 Search Terms in 10 Categories, January 2008

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A look at what terms get the top searches on the Web in 10 categories. The data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending January 26, 2008 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.87 toyota 2.08
paypal.com 1.43 honda 1.80
people search 0.86 nissan 1.49
mapquest.com 0.72 ford 1.34
www.paypal.com 0.66 dodge 1.06
pay pal 0.60 chevrolet 1.03
experian 0.43 harley davidson 0.70
intelius 0.32 jeep 0.69
people finder 0.31 mazda 0.67
mapquest 0.29 chevy 0.64
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 1.70 myspace 6.09
imdb 1.30 myspace.com 2.84
cloverfield 0.98 craigslist 2.42
blockbuster 0.74 youtube 1.68
movies 0.59 www.myspace.com 1.45
fandango 0.58 facebook 0.97
heath ledger 0.50 my space 0.75
netflix.com 0.35 you tube 0.65
amc theaters 0.27 craigs list 0.50
regal cinemas 0.26 youtube.com 0.37
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 3.44 alli 0.87
starbucks 1.05 chantix 0.54
mcdonalds 0.79 lexapro 0.48
dominos pizza 0.79 viagra 0.40
subway 0.73 lyrica 0.39
special k 0.55 bipolar disorder 0.34
dominos 0.54 cymbalta 0.31
kfc 0.49 hpv 0.29
burger king 0.49 zoloft 0.27
pizzahut.com 0.48 phentermine 0.26
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
perez hilton 0.58 cnn 2.57
yahoo 360 0.40 fox news 1.68
myspace 0.37 msnbc 0.98
area codes 0.19 cnn.com 0.90
360 0.18 news 0.79
myspace surveys 0.18 bbc news 0.57
livejournal 0.17 ksl.com 0.42
perezhilton.com 0.16 abc news 0.38
perezhilton 0.14 bbc 0.36
heath ledger 0.14 cnn news 0.36
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
pch.com 0.27 hotels.com 0.38
consumer reports 0.26 disney world 0.32
coupons 0.25 disneyland 0.23
www.pch.com 0.16 holiday inn 0.23
mycokerewards.com 0.15 walt disney world 0.21
free samples 0.15 hotels 0.17
free stuff 0.14 las vegas 0.16
pch 0.10 carnival cruise 0.16
mycokerewards 0.09 motel 6 0.15
grocery coupons 0.08 royal caribbean 0.14
Hitwise logo
View: Top 10 Search Terms by Category, Four Weeks Ending December 29, 2008

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over one million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


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