SEO News
Search

Average Search CPC Data by Category for September 2008

author-default
by , Comments

A look at the average CPC (define) in search by vertical in the U.S. for September 2008, compared to the prior month. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.

U.S. Average Search CPC by Category, August and September, 2008
Category CPC September ($) CPC August ($) Change (%)
Total finance 2.06 2.66 -22.6
Mortgage 2.89 2.68 7.8
Insurance 12.65 12.13 4.3
Travel 0.69 0.72 -4.2
Automotive 0.54 0.57 -5.3
Retail 0.50 0.44 13.6
Dating 0.44 0.43 2.3
Source: Efficient Frontier 2008


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus