Hot Trends in Search Engine Marketing
SearchDay, Feb. 20, 2003
Perhaps it's a terrible cliche, but the only thing that experts agree is constant in the search engine marketing business is constant change.
Overture To Buy AltaVista
SearchDay, Feb. 19, 2003
Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. A look at the implications of the deal.
Puzzling Out Google's Blogger Acquisition
SearchDay, Feb. 18, 2003
Pundits are scratching their heads over Saturday's surprise announcement that Google had bought weblog publishing heavyweight Pyra Labs, but a look at the big picture reveals some intriguing scenarios for "Bloggle's" future.
Feb. 17, 2003 Presidents' Day Holiday
Hunting for Google's Cache
Search Engine Showdown, Feb. 10, 2003
Greg Notess on oddities in Google's cache: "Google has two rather distinct crawls: the regular GoogleBot crawl, sometimes called DeepBot, and a smaller one that focuses on frequently refreshed content. These two crawls can have two separate cached copies at Google. ...for hardcore cache users, the point is that there are two versions of the page accessible from Google, if you are willing to do a little digging."
Yahoo Promises More Search Moves
AtNewYork.com, Feb. 12, 2003
At its annual analyst day, Yahoo CEO Terry Semel and Jeff Weiner, the company's senior vice president of search and marketplace, reaffirmed the company's committment to search, and offered a number of intriguing hints about future plans, such as integrating search with other Yahoo properties such as Yahoo Instant Messenger and the Yahoo Companion toolbar.
Google goes public
Red Herring, Feb. 14, 2003
Google is one of the most successful internet startups, and rumors continually swirl around the prospects for the company launching an initial public offering of shares. Michael V. Copeland thinks not: "Google is not likely to go public any time soon. Quite simply, it doesn't need to."
Conversation With Marc Andreessen
Wired News, Feb. 14, 2003
As the original Mosaic Internet browser celebrates its 10th anniversary, co-creator Marc Andreessen talks about where Internet navigation is headed in a Wired News Q&A. By Joanna Glasner.
Better going back
Stuff, Feb. 11, 2003
60% of web pages are reached using links, including those presented by a search engine, according to computer scientists at the University of Canterbury in New Zealand. Clicking the "back" button is the second most frequenly used page access method, and that's a problem -- even for experienced web users. These researchers have devised a new type of back button that provides better information than either Microsoft Explorer or Netscape display.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!