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The Week in Review

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Hot Trends in Search Engine Marketing
SearchDay, Feb. 20, 2003
http://searchenginewatch.com/searchday/03/sd0220-ses-seo.html
Perhaps it's a terrible cliche, but the only thing that experts agree is constant in the search engine marketing business is constant change.

Overture To Buy AltaVista
SearchDay, Feb. 19, 2003
http://searchenginewatch.com/searchday/03/sd0219-overav.html
Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. A look at the implications of the deal.

Puzzling Out Google's Blogger Acquisition
SearchDay, Feb. 18, 2003
http://searchenginewatch.com/searchday/03/sd0218-bloggle.html
Pundits are scratching their heads over Saturday's surprise announcement that Google had bought weblog publishing heavyweight Pyra Labs, but a look at the big picture reveals some intriguing scenarios for "Bloggle's" future.

Feb. 17, 2003 Presidents' Day Holiday

Recommended Reading

Hunting for Google's Cache
Search Engine Showdown, Feb. 10, 2003
http://www.searchengineshowdown.com/newsarchive/000631.shtml

Greg Notess on oddities in Google's cache: "Google has two rather distinct crawls: the regular GoogleBot crawl, sometimes called DeepBot, and a smaller one that focuses on frequently refreshed content. These two crawls can have two separate cached copies at Google. ...for hardcore cache users, the point is that there are two versions of the page accessible from Google, if you are willing to do a little digging."

Yahoo Promises More Search Moves
http://www.atnewyork.com/news/article.php/1583521
AtNewYork.com, Feb. 12, 2003

At its annual analyst day, Yahoo CEO Terry Semel and Jeff Weiner, the company's senior vice president of search and marketplace, reaffirmed the company's committment to search, and offered a number of intriguing hints about future plans, such as integrating search with other Yahoo properties such as Yahoo Instant Messenger and the Yahoo Companion toolbar.

Google goes public
Red Herring, Feb. 14, 2003
http://www.redherring.com/investor/2003/02/google021403.html

Google is one of the most successful internet startups, and rumors continually swirl around the prospects for the company launching an initial public offering of shares. Michael V. Copeland thinks not: "Google is not likely to go public any time soon. Quite simply, it doesn't need to."

Conversation With Marc Andreessen
Wired News, Feb. 14, 2003
http://www.wired.com/news/business/0,1367,57661,00.html

As the original Mosaic Internet browser celebrates its 10th anniversary, co-creator Marc Andreessen talks about where Internet navigation is headed in a Wired News Q&A. By Joanna Glasner.

Better going back
http://www.stuff.co.nz/stuff/0,2106,2256340a28,00.html
Stuff, Feb. 11, 2003

60% of web pages are reached using links, including those presented by a search engine, according to computer scientists at the University of Canterbury in New Zealand. Clicking the "back" button is the second most frequenly used page access method, and that's a problem -- even for experienced web users. These researchers have devised a new type of back button that provides better information than either Microsoft Explorer or Netscape display.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

Online search engines news
Web presence Has Google become too big and too powerful?...
BBC Feb 21 2003 12:08PM GMT
Online marketing news
Fighting Spam the California Way...
SiliconValley.Internet.com Feb 21 2003 11:37AM GMT
Online portals news
Hackers Run Wild and Free on AOL...
Wired News Feb 21 2003 10:42AM GMT
Domain name news
Bogus 'Consumer' Group Stripped Of Domain Names...
Center for Science in the Public Interest Feb 21 2003 9:11AM GMT
Online search engines news
Ask Jeeves UK Launches Paid Inclusion...
High Search Engine Ranking Feb 21 2003 8:09AM GMT
Search Engine Optimized Copy Still Not Ranking Well...
High Rankings Feb 21 2003 5:04AM GMT
Top internet stories
Nigerian shot dead in email scam row...
Silicon.com Feb 20 2003 5:16PM GMT
Online marketing news
Spam emailers face legal battle...
ZDNet Feb 20 2003 10:55AM GMT
Online search engines news
AltaVista's lost mission...
Boston Globe Feb 20 2003 10:51AM GMT
Online legal issues news
Civil liberties group opposes Internet blocking law...
SiliconValley.com Feb 20 2003 10:36AM GMT
Silicon Valley Spars With Hollywood...
SiliconValley.com Feb 20 2003 8:32AM GMT
Online search engines news
Interview With Dakota Sullivan of LookSmart...
High Search Engine Ranking Feb 20 2003 8:14AM GMT
XML and metadata news
XML's Coinventor: The State of the Art...
PC Magazine Feb 20 2003 6:43AM GMT
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