Espotting is launching new tools to help those advertising on its European paid-listings network, including an integrated bid management tool and a search term research tool, as well as enhanced reporting options. The new bid management tools are designed to let advertisers more easily set their positions within Espotting's results. For an additional fee, advertisers can also choose to automatically have positions maintained and "bid gaps" eliminated, so that they never pay more than necessary to maintain a particular rank.
Espotting provides paid listings to a wide range of European sites, including those of Yahoo Europe, Lycos Europe and Ask Jeeves UK.
Espotting Enhances Client Tools The Search Engine Update, March 18, 2002 http://searchenginewatch.com/subscribers/articles/02/03-espotting.html
A longer rundown on the changes at Espotting for Search Engine Watch members.
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