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Highlights from the SEW Blog: June 12, 2006

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Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog.searchenginewatch.com/.

Brands, Search and Local

ClickZ local columnist Phil Stelter wrote a piece this week about brands taking notice of local search. Geotargeting online is something that all brands are waking up to and will need to address. Like all politics, most spending is local; 97% of consumer buying behavior still happens offline, despite the impressive growth of e-commerce. But the Internet's and search's influence over that offline spending increases daily. Tracking that growth and a true picture of consumer behavior is what prompted comScore to launch qSearch Retail this week. (On a related note, ClickZ's Kevin Lee has a nice article on search, multi-channel retailing and some of the practical steps marketers can take now to track offline conversions.)

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World Cup: Google Does The Logo Thing; Yahoo & Ask Have Smart Shortcuts

Google's sporting a special World Cup-version of its logo in honor of the start of the World Cup today, while Yahoo and Ask are offering special results that come up after World Cup-related searches. A round-up of what's going on, below.

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Hitwise: Google Nearing 60% Of Queries In US

Just over a week ago, NetRatings said Google went over the 50 percent mark in powering web searches in the US. New stats today from Hitwise put them nearing the 60 percent mark. Here's the percentage of searches each service handled over the past three months, according to Hitwise:

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Yahoo Photos Upgraded, Beta Available

TechCrunch has a good writeup on the new Yahoo Photos beta. To access the beta go to http://photos.yahoo.com/ and after you sign in, you may see a "try the new beta" link, click on that. I personally do not see it, so I will base my notes after TechCrunch's coverage.

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Unique Content VS. Plagiarism In The Eyes Of An Algorithm

Chris Boggs over at the Search Engine Roundtable wrote an item named Which Came First: the Content or the Plagiarism? which discusses the challenge search engines face when it comes to determining the original source of a particular piece of content.

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Presentations from the Future of Web Search, in Barcelona

When it was announced earlier this year that Dr. Ricardo Baeza-Yates would be joining Yahoo, part of the agreement involved him continuing to work with the Universitat Pompeu Fabra. An event sponsored by Yahoo and the Web Research Group of the Universitat Pompeu Fabra, the Future of Web Search took place on May 19-20, 2006, and included a large cast of presenters on a wide variety of topics.

ResourceShelf's Gary Price noted yesterday that many of the slides from the workshop are now online. Here are a few of the presentations available:

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Top 25 Search Phrases Conducted At The CIA FOIA Collection Listed

The CIA has a site that enables people to access and search CIA information such as previously released documents that were approved for release to the public. Gary Price discovers that the CIA has come up with a list of the top 25 searches at the CIA's FOIA Electronic Reading Room. Which phrases made the top 25, yea, UFO is one of them, what are the others?

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Brin Suggests Google Might Reverse Chinese Censorship In The Short Term; Meanwhile, China Ramps Up Google.com Blocks

"Brin says Google compromised principles" from the Associated Press covers Google cofounder Sergey Brin telling reporters yesterday that it's possible Google might reverse its policy of censoring on behalf of the Chinese government. That's the real news from his talk -- a possible reversal, perhaps soon -- not the admission of compromise which Google's made before. The news comes on the heels of China apparently ramping up blocks on the uncensored Google.com site.

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Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

From The SEW Blog...

Other Things We Read, Didn't Blog But You Might Want To Read...


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