Google IPO Official
"The two founders and their CEO are possibly indispensable parts of the company. Google relies upon these three, and their efforts as a team at Google are a major part of the success of the business. The letter tells us how they work together."
High Rankings Forum
"Ten reasons why you should drop everything and go to your bank, withdraw all the money you've saved for Google stock, go home and stuff it under your mattress, and sit on it..."
Google Announces IPO
"I'm no market expert, but I admire this much: They seem to be going about it their way, setting their terms, and saying that if you don't want to go along, you won't be taking part in the auction."
Can Google Pick and Choose?
Best Practices Forum
"I thought any company can do what it wants to do as far as 'ads' go? Don't CBS, NBC, and all the rest of them pick and choose their own ads and what they can be about? Why would Google be any different?"
Links from the Same IP?
"What I'm saying is that if you intend to build a bunch of sites and link them together and host them on the same server then you won't benefit from that. The links might show in the backlinks, but you won't be getting credit for them. They won't help your rankings."
Consolidating a Network Into One Megasite
"If the network is doing well in other search engines, leave it alone. You have no guarantee that your new mega-site will do well in either Google or the other engines."
Information Architecture for the Small Site
"This post continues on from Part One, where we had separated our website content into several piles of index cards, and created no more than seven piles that were destined for the main menu. Now comes a second critical point in Information Architecture - choosing the labels for those piles."
Flash Now Indexed by Google
"...before Google could follow the links around, now they can read the actual copy as well."
Old School SEO vs. New School SEO
"Has it been nailed down to a science?"
Search Engine Forums Spotlight courtesy Search Engine Guide.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!