And now for something completely different: 'Googlewhacking' is a new competitive sport that tests both your searching skills and your mastery of language -- and it's catching on like wildfire!
Google's index of web pages is generally regarded as the largest of all the major search engines. This means that for most searches, it's not uncommon for Google to report millions or even tens of millions of pages containing your search terms.
On the opposite end of the spectrum, however, there are combinations of keywords that return only one single result on Google. Web entrepreneur, online commentator and gadfly Gary Stock is obsessed with finding these combinations. So much so that he's created a game, complete with rules, that he calls "Googlewhacking."
In essence, Googlewhacking is simple. Simply try to find those elusive combinations of search terms that are so rare they return a single result on Google. According to Stock, "The sweetest words ever returned are 'Results 1 - 1 of 1.'
Stock lays out the rules for keeping score: One point for a pure googlewhack, meaning a single result for your query; one point if you learn something; and a bonus point if you "laugh even more" at the results. The irony of Googlewhacking, however, is that success actually breeds failure, so to speak, for when you find a whack and report it online, that page will soon be crawled by Google and the Googlewhack will lose its uniqueness.
Stock also suggests that Googlewhacking can be used for faux research projects, answering such previously unanswerable metaphysical questions as:
What did the Sumerians see in those pictographs?
What's the only way to defeat both Bruce Lee and Jackie Chan at once?
What does Linus Torvalds consider his greatest achievement?
Stock says that his higest hope is to call up Google's "Zeitgeist" page and see the following:
Top 5 Gaining Queries
Week Ending Jan. 28, 2002
"When 'asparagus' replaces 'britney' in the top ten (truly 'The Battle of The Spears') my work will be done," he says.
Say this for Stock's new sport: it's one of the wackiest ideas to capture the imagination of Google users in a long time.
Googlewhacking: Concept and Basic Rules
Googlewhacking: Advanced Scoring for True Maniacs
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!