Links to this week's topics from search engine forums across the web.
Yahoo Says It will Switch to Inktomi First Quarter
"Let the battle commence!"
"We don't know what the new Yahoo search (with Inktomi) will look like and how the Yahoo Directory listings will influence rankings in Yahoo search. So, if you can afford to be in the Yahoo Directory and your competitors are there, then you should be in there. If you're on a budget then reconsider spending the $299..."
"The successful SEOs are those who go beyond this. They understand how to select and target the appropriate terms. They understand the value of good content. They know how to work to get good, lasting links. They recognize which search engines are rising and ensure they focus efforts on being included in them... The even more successful ones understand they need to transition from SEO, pure optimization of web pages, to SEM. They become search engine marketers and understand how to balance both paid and unpaid listings, getting the benefit of both worlds. The really successful ones will brand out into conversion analysis."
Inktomi Ranking Algorithm Questions
"Inktomi has 2 sets of spiders - a PFI [pay for inclusion” spider and a "natural" spider. The natural spider crawls via incoming links, the PFI spider crawls pages submitted. Provided your site is well linked to, it will get crawled fully and for free - but it takes time. PFI is instant gratification. The PFI spider only crawls the pages paid for, the natural spider crawls all pages found."
Fahrner Image Replacement Technique, Can This Hurt Or Help SEO?
High Rankings Forum
"Because I had not heard of this technique before I wanted to ask around to see what others thought. From what I've read and understand, this technique shouldn't hurt him nor help him. What do y'all think?"
Hidden Google Tools
"I know, I know... you're already an expert Google searcher, and you've been using Google since you were in short pants (now, that's an expression that dates me, isn't it?). But I'm still going to toss out a few tools and resources that you might not have found already."
Bad News at FindWhat
"...the logic behind the technology is very sound. Jackhammer users that have enabled this system are reporting that their advertisers are definitely getting more traffic, mainly on searches that are misspelled, or with plurals/singulars that they wouldn't have gotten through their normal bidding patterns. ...That said, as in favor as I am of the system, by not allowing you out of it, FindWhat is making a pretty grave mistake..."
Recommended Australia Search Engine for Pay Per Click Advertising
Best Practices Forums
"...the Australian Market will get interesting in about 2 weeks time, when Overture Australia has its official launch..."
Search Engine Forums Spotlight courtesy Search Engine Guide.
SearchDay Week in Review
Local Search, With A Visual Twist
SearchDay, Jan. 15, 2004
Metrobot combines an excellent local search engine with a unique graphical interface that makes it easy to locate businesses in a dozen major U.S. cities.
Day of Reckoning in Search Engine Advertising
SearchDay, Jan. 14, 2004
Overture's announcement that it plans to separate contextual advertising from regular search results has garnered kudos from the search engine marketing community. Will Google follow suit?
Google, Yahoo Add New Search Features
SearchDay, Jan. 13, 2004
Both Google and Yahoo have added new features designed to make it easier to find and track certain types of information that was previously difficult to find with a search engine.
Search Engine Marketing Resources From SEMPO
SearchDay, Jan. 12, 2004
The Search Engine Marketing Professional Organization's web site offers a wealth of resources for both search marketers and information professionals alike.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!