A new survey attempts to explain the inexplicable: why some perfectly good web sites fail to provide a search engine to improve user navigation.
"We wanted to learn more about the relationship of search engines and web sites, and how web site managers view search engines," wrote Avi Rappoport of Search Tools consulting, lead investigator of the study. In a surprising finding, the majority of site managers surveyed had not installed a site search engine.
More than 1,600 webmasters responded to the survey, which covered the topics of why site managers have or have not installed search engines, correlations of the sizes of sites and the installation of search engines, frequency of updates, file formats served, languages, and number of languages used on sites.
Most sites with a search tool installed wanted to provide better navigation and a professional look for the site.
Other key findings:
- Sites with more pages tend to have search engines installed.
- Sites which are updated hourly or daily are much more likely to have search installed than those which update less frequently.
- Sites with non-English text are more likely to have search engines installed.
Why haven't the majority of web managers surveyed installed search engines? Time and complexity were the most frequently cited reasons.
"Search engine requirements are more complex and idiosyncratic than they appear at first," wrote Rappoport in a summary of the survey findings. "A web site may have dynamic pages, or be missing page descriptions, or change often, requiring a flexible indexer to adjust to these conditions... A topical portal may have customers who perform many single-word searches. No one search engine is best for everyone, but some have consistently happy users while others are rated very badly."
Rappoport also noted that installing a site search tool is easiest on a local server. Administrators working on co-located and hosted servers have a harder time installing site search tools, and are significantly less likely to do so.
The report offers detailed analysis of all of the major survey findings, generously illustrated with graphs and charts. It's a fascinating glimpse at an important aspect of web navigation that's often overlooked, much to the detriment of users.
Search Tools Survey Results
An overview of the findings of the recent survey done by Search Tools consulting.
Reports on Key Findings:
Why Site Managers Install Search Engines
Reasons Why Search Is Not Installed
Site Sizes and Search Engines
Search and Update Frequency
Server Location Search
Search and Languages on Sites
Search Engines & Multiple Languages
Search and File Formats
Site Search Tools Product Ratings Summary
The 16 most popular search tools (6 or more entries) as of July 31, 2002, with a list of less popular search tools (five or fewer responses).
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!