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Advertising Placements by Industry and Top Sponsored Links, July 2008

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The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, July 2008
Industry Total Impressions, July 2008 (M) Change From Previous Month (%)
Automotive 6,774.5 -11
Business-to-business 2,808.4 -8
Consumer goods 10,061.6 -5
Entertainment 4,747.7 -59
Financial services 46,390.9 6
Hardware and electronics 3,338.2 -27
Health 4,270.3 17
Public services 9,290.9 17
Retail goods and services 27,546.7 31
Software 1,825.1 -71
Telecommunications 19,774.0 -37
Travel 7,172.6 -3
Web media 26,325.6 -40
Total impressions 170,326.6 -16
Source: Nielsen Online, 2008

Top 20 Companies by Sponsored Link Impressions, July 2008
Company Sponsored Link Impressions, July 2008 (M)
Internet Made Simple 1,217.2
True 928.5
InterActiveCorp 899.7
Core Health Systems 894.9
Wu-Yi Source 892.1
eBay 870.0
Yahoo 831.5
Zencon Technologies LLC 523.8
Bottom Line Publications 519.4
Amazon.com 480.2
Experian Group Ltd. 424.7
InfoSpace Inc. 408.6
Pickamortgage 391.3
TicketsNow 384.9
Honda Motor Co. Ltd. 369.3
Target Corp. 364.4
InterContinental Hotels Group PLC 314.3
NexTag Inc. 313.2
StubHub 308.1
IndieCharts.com 302.9
Travelport Corporate Solutions Inc. 296.6
BizRate 258.8
American International Group Inc. 251.6
Shopzilla Inc. 249.5
SmarterTravel.com 240.9
Source: Nielsen Online, 2008


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