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Search Engine Watch Experts Columns
News from the Search Engine Watch Blog
IAB Releases Click Measurement Guidelines Posted by Nathania Johnson May 13, 2009 The International Advertising Bureau has released new guidelines for Cost-Per-Click (CPC) advertising. The Click Measurement Guidelines were agreed upon by key industry members and offer a strong framework for identifying click fraud. The Guidelines: Define the technical life-cycle of a "click" and outline standard methodologies by which clicks should be measured and ... » Continue reading
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AOL Launches Search Toolbar Posted by Nathania Johnson May 13, 2009 AOL has released a new search toolbar. It's available for Internet Explorer, Firefox and Flock. The toolbar is dark blue and sort of recedes into the browser, which makes it stand out against other toolbars. Once the toolbar is installed, the browser relaunches with options for adding buttons to the ... » Continue reading
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Search Engine Strategies SEM and SEO Training Comes to New York Posted by Greg Jarboe May 13, 2009 On June 16, 2009, Search Engine Strategies (SES) will hold a workshop, "SEO Training: Basic to Advanced," in partnership with DM Days at the Jacob K. Javits Convention Center in New York, NY. The hands-on training workshops are being led by Matt Bailey, the president and founder of SiteLogic ... » Continue reading
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Search Engine Watch Forum Discussions
www.site.com vs. http://site.com May 11, 2009 Which is the better option when deciding where to 301 redirect to prevent canonicalization? I touched on the subject here: http://forums.searchenginewatch.com/showthread.php?t=25102 Aussiewebmaster favors the http:// version with no www. I have actually read the exact opposite. Redirect everything to www. because more people type it in than not. I don't have the ... » Join the discussion
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Detecting search terms and redirecting to landing page May 11, 2009 I'm trying to improve my bounce rate by re-directing organic traffic to a more targetted landing page by detecting certain search terms in the referring URL. I'm aware of the issues of permanent and temporary redirects and how search engines interpret these, but are there any issues I should consider ... » Join the discussion
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How Important are Links to Google May 6, 2009 Hi There - I was just wondering if you could break down how important the proportion of how good text links from reputable sites are to google, related to good metadata, site's content, and blog maintenance. I.E.: Good Content and Metadata: 25% Links: 50% Blog Maintenance: 25% Let me know what you think? ... » Join the discussion
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