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Highlights from the SEW Blog: August 27-31, 2007

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We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

Linking Issues & Social Media

  • SEW Experts: The Great Link Buying Debate
    Sage Lewis reviews the arguments for and against buying links, which was a hot topic at SES San Jose last week.
  • NoFollow as an SEO Optimization Tool
    Matt Cutts suggests that you can freely use NoFollow within your own site to control PageRank flow, including on your own internal links, without fear of it being seen as a poor quality signal by Google.
  • What People Reveal
    The updates you share at college reunions would be different than your chats with daily running buddies. Likewise, your communications on social sites seem to vary too.

Analytics & ROI

Local & Mobile Search

  • Yahoo, Now with More Local Listings
    Directory Publisher R.H. Donnelley announced today that it will partner with Yahoo to give its advertisers more substantial presence on Yahoo Local.

Vertical & Specialty Search

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

  • Who Makes Your SEO Dream Team
    Rhea Drysdale blogged her SEO Dream Team including many of the usual suspects. Who would you pick if limited to a team of seven?
  • The Economist Examines Google
    Google is hated and feared by many, as The Economist outlines, but it seems it is their motto of "Do No Evil" that gets people annoyed.
  • More Exec Moves at Yahoo
    Yahoo, which has undergone a few rounds of reorganization this year, is in the midst of more changes in its ad sales business.
  • Scoble Predicts Google Death By Facebook
    Blogger Robert Scoble boldly outlines a future search engine combination of Facebook-Techmeme-Mahalo technology that will spell doom for Google.

Searching/Search Technologies

More from the SEW Blog

  • Google Adds China.com As Search Partner
    Google announced it will partner with Chinese internet service provider, China.com to provide search results for the site's portal and China.com's search results.

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.


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