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GoTo Live At AOL, Enters The UK, To Appear At Lycos & HotBot

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GoTo Live At AOL, Enters The UK, To Appear At Lycos & HotBot

By Danny Sullivan
From The Search Engine Report
Nov. 3, 2000

A longer, more detailed version of this article is available to
Search Engine Watch "site subscribers."
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It's been a busy month for GoTo, with its AOL partnership now live, new in-roads to bring its listings to the United Kingdom, and a deal to provide paid links to Lycos and HotBot just approved.

Paid links from GoTo.com are now appearing at AOL Search. The top three bids for any particular term at GoTo will also be displayed for a search for that term at AOL Search. They'll be shown at the top of the page, in a clearly marked and well disclaimed "Sponsored Links" area.

GoTo has also just announced today that its paid links are soon to appear at Lycos and HotBot, through a new three-year deal. They'll most likely be shown in a similar manner as with AOL Search. No ETA on when they'll go live -- expect more news on this, as it comes.

GoTo's UK site has also gone live, but more importantly, GoTo is also pegged to provide results to UK Internet service provider Freeserve, bumping Inktomi out of that partnership (though Inktomi will still provide any unpaid results). It's a real coup for GoTo, because Freeserve is the UK's largest ISP, with 2 million users. The two-year deal is significant in that it gives GoTo's UK advertisers immediate access to the huge audience that performs searches from the Freeserve home page.

It's also significant that paid listings are being dumped on such a large audience without there being any mention of it that I've seen in the UK press. Let's put this in perspective. Even with the changing climate in the US toward paid listings, if America's largest ISP -- AOL -- were to suddenly to change so that the bulk of its search results were paid ads, there would certainly be some criticism. The same thing is set to happen in the UK, and not a word is being said.

GoTo
http://www.goto.com/

AOL Search
http://search.aol.com/

Freeserve
http://www.freeserve.com/

GoTo UK
http://www.uk.goto.com/

GoTo to Change Name, Rebrand
InternetNews.com, Oct. 26, 2000
http://www.internetnews.com/IAR/article/0,,12_496031,00.html

To underscore how much GoTo sees its future as a distributor of paid ads, rather than a standalone search service, the company is seeking a new name. Ironically, it fought and won a lawsuit earlier this year to protect its logo from confusion with Go.com's former logo.

GoTo Redevelops, Reaches Out
The Search Engine Report, Sept. 4, 2000
http://searchenginewatch.com/sereport/00/09-goto.html

Covers how GoTo sees its future not as a destination site but rather in powering paid listings for other search engines.

A longer, more detailed version of this article is available to
Search Engine Watch "site subscribers."
Click here to learn more about becoming a site subscriber.


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