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Froogle Gains Through New Placement

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This week's format change at Google greatly increased the use of its Froogle shopping search engine, according to measuring service Hitwise.

Previously not in the top 20 of the "Shopping and Classifieds - Rewards and Directories" category that Hitwise tracks, Froogle has now risen to number 8 in the US as measured on March 29, for share of visits to all sites in this category.

Rank Name Domain Share
1 Yahoo Shopping shopping.yahoo.com 10.28%
2 YourGiftCards.com www.yourgiftcards.com 6.94%
3 ShopAtHomeSelect.com www.shopathomeselect.com 6.78%
4 NexTag www.nextag.com 4.44%
5 BizRate.com www.bizrate.com 4.21%
6 DineOutFreeToday.com www.dineoutfreetoday.com 3.55%
7 Lower My Bills www.lowermybills.com 3.40%
8 Froogle www.froogle.com 2.59%
9 Pub Clearing House www.pch.com 2.47%
10 FreeFlixTix www.freeflixtix.com 2.38%
11 Epinions.com www.epinions.com 2.32%
12 MSN Shopping shopping.msn.com 2.28%
13 Shopping.com www.shopping.com 2.23%
14 PriceGrabber.com www.pricegrabber.com 2.13%
15 Coolsavings www.coolsavings.com 1.47%
16 NADAguides.com www.nadaguides.com 1.36%
17 DealTime.com www.dealtime.com 1.11%
18 MSN eShop eshop.msn.com 1.04%
19 StartSampling www.startsampling.com 1.04%
20 Memolink www.memolink.com 0.99%

Where did people go the most, after searching at Froogle? Hitwise says 12.4 percent of them headed over to stores hosted by Yahoo Small Business.

It's long been considered wise by many to operate a Yahoo-based store in an addition to your normal web retail site, just to increase the amount of traffic Yahoo Shopping sends. Now, Froogle traffic might be another reason to consider this.

What was second place for post-Froogle visits? Amazon -- but well below Yahoo Small Business, gaining just 1.6 percent of visits. Other leading retails sites benefiting from Froogle were eBay, Walmart.com, Overstock.com and BestBuy.com, Hitwise said.

Froogle only lists US-based web sites, but that didn't stop those in the UK of making more use of it. Previously not in the UK's shopping category's top 20, Froogle rose to 11th place:

Rank Name Domain Share
1 Kelkoo United Kingdom uk.kelkoo.com 17.30%
2 DealTime UK www.dealtime.co.uk 6.03%
3 eBay Shops UK www.ebayshops.co.uk 5.18%
4 ShopAtHomeSelect.com www.shopathomeselect.com 5.10%
5 The High Street Web www.thehighstreetweb.com 4.29%
6 MSN eShop eshop.msn.com 3.85%
7 Shopping.net www.shopping.net 2.89%
8 Ciao.co.uk www.uk.ciao.com 1.98%
9 Pricerunner.com UK uk.pricerunner.com 1.73%
10 MyOffers www.myoffers.co.uk 1.66%
11 Froogle www.froogle.com 1.64%
12 MSN Shopping UK shopping.msn.co.uk 1.62%
13 e2give.com www.e2give.com 1.58%
14 Review Centre www.reviewcentre.com 1.36%
15 dooyoo.co.uk www.dooyoo.co.uk 1.31%
16 Yahoo Shopping shopping.yahoo.com 1.29%
17 The Mutual www.themutual.net 1.18%

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