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HotBot Is Reborn

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The Search Engine Report, Jan. 7, 2003

Terra Lycos has been saying for ages that the HotBot site was slated for desperately-needed improvements, and now they've come. And what a welcome change they are! In one spot, you can now query the important crawler-based results of FAST/AllTheWeb.com, Google, Inktomi and Teoma. Sadly, you can't meta search all at the same time. Chris Sherman has an in-depth look in the SearchDay article below, and I've also included some other views on the changes.

HotBot is Hot Once Again
SearchDay, Dec. 17, 2002
http://searchenginewatch.com/searchday/02/sd1217-hotbot.html

HotBot has been redesigned for the power searcher, delivering, speed, control, and a unified interface to four of the web's best search engines.

New and Improved HotBot Search Tool Debuts on the Web
The ResourceShelf, Dec. 16, 2002
http://resourceshelf.freepint.com/archives/
2002_12_01_resourceshelf_archive.html/#90057448

Research expert Gary Price takes a look at the changes at HotBot.

HotBot Redesign: Four Search Engines in One
Boston.internet.com, Dec. 16, 2002
http://boston.internet.com/news/article.php/1557361

Terra Lycos plans to promote HotBot through a multi-million dollar ad campaign. As for this article calling Google the pioneer of the "bare look," that credit really belongs more to AltaVista. It sported a "clean" look before Google existed but dropped that look when it aimed to be a portal.

Hill, Holliday Fashions Relaunch Ads for HotBot
AdAge, Dec. 16, 2002
http://www.adweek.com/adweek/iq_interactive/
interactive_display.jsp?vnu_content_id=1778934

More about the HotBot ad campaign.


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