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The Search Engine Report - Number 102

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In This Issue

+ SES London & SEW Forums Live Atlanta
+ Top Stories
+ More From The Search Engine Watch Blog
+ About The Newsletter

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SES London & SEW Forums Live Atlanta

On Wednesday, our Search Engine Strategies search marketing conference begins in Toronto. If you're one of those last-minute types, don't worry -- you can still register for the show. More information is at the SES Toronto site.

Looking ahead, SES London is just a month away, arriving in the city June 1-2. As with our US shows, the London event will feature speakers from major search engines, along with experts on search marketing. Unlike the US shows, there's a special emphasis on UK and European search marketing issues. More information can be found at the SES London 2005 web site.

After London, SES returns to the US, coming to San Jose in August. Stockholm follows in October, and the tour for the year ends in Chicago in December. Links to sites about those shows can be found via our Search Engine Strategies site.

Meanwhile, our Search Engine Watch Forums is having its first official gathering, Search Engine Watch Forums Live. It's happening on June 28 at the Ritz Carlton in Atlanta, from 8:00am - 1:00pm.

SEW Forums editor Elisabeth Osmeloski will be moderating the event, which kicks off with a panel on the latest trends, hot topics and issues in today's SEM marketplace.

After the panel, there will be organized roundtable topics with discussion leaders to get into specific tactics and SEM strategies. In "speed dating" style, attendees will have a chance to move onto another topic they've indicated interest in during the registration process.

For more information or to register, visit the Search Engine Watch Forums Live site.

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Top Stories
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Here's a recap of major articles, important blog postings and some interesting forum discussions from Search Engine Watch since the last newsletter:

Gmail Web Clips: More On Google's Feed Aggregator, Plus Feeds From Google News
SEW Blog, May. 2, 2005

Checking my Gmail account today, I discovered that I'm apparently now one of the few with access to the new Gmail "web clips" feed reading feature I mentioned earlier. In this post, how it works plus Google's hidden feeds for Google News.

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Searching for a Mother's Day Gift
SearchDay, May 2, 2005

Wondering what to get Mom on her upcoming special day? A number of online tools can help you find a gift that's tailored to match her interests and personality.

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Ask Jeeves Denies Spyware Charge & Other Accusations
By Danny Sullivan, May. 2, 2005

Ask Jeeves denies various accusations about software it distributes -- that it assists other programs to install themselves unbeknownst to users, that it's tagged as spyware by Microsoft's anti-spyware tool and that it generats log referral spam. Ask Jeeves Accused Of Pushing Spyware on the blog has background of the most recent accusations, from anti-spyware writer Ben Edelman.

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Search Engine Forums Spotlight
SearchDay, April 29, 2005

Links to the week's topics from search engine forums across the web: AdWords Allows Site Specific Targeting - The Future: Stuff I've Seen - Identifying SEO Experts - Quick Keyword Suggestion Tool - What Is the Strategy for Groupings In AdWords? - New 'Link Police' in Google Algorithm? and more.

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2004 Online Ad Spend: Search Is Hot, But Contextual Pollution Of Figures Continues
SEW Blog, Apr. 29, 2005

Online ad spending figures for all of 2004 were recently released by the IAB. What do they show specifically for search? Up, up, up, no matter how you want to slice it, though mixing in spending on contextual ads doesn't give a completely clear figure. A summary in this post.

An extended post for Search Engine Watch members looks in depth at the giant flaw with report, the failure to break out contextual ads from search. They aren't the same as search, as I explain -- and counting them as search pollutes the data. I also look at how the recent Google CPM pricing for contextual ads is finally generating more awareness that contextual isn't search, as well as what I've written before, that Google and Yahoo aren't tech companies, aren't search companies but are ad or media companies.

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New Yahoo News Leaves Beta
SEW Blog, Apr. 28, 2005

The new Yahoo News leaves beta after only two weeks. Here's our review of what's changes are in it, including the ability to pick your own sources in various categories. Yahoo News also provides a tour of the new services and features here.

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Yahoo Launches My Web Personal Search
SearchDay, April 27, 2005

Yahoo has beefed up its personal search with a number of new features and tools, expanding the capabilities of the My Yahoo personal search features that the company launched last October.

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Viewing the Search Landscape
SearchDay, April 26, 2005

Which search engine appeals most to U.S. searchers? Which service is the most popular elsewhere in the world? It depends on who you ask, and how they're measuring.

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New Google AdWords Site Targeting Allows Advertisers To Pick & Choose
SEW Blog, Apr. 25, 2005

Marketers using Google AdWords, rejoice! For ages, many of you have wanted the ability to pick and choose exactly where your ads would show up in Google AdSense contextual network. Now you're getting it. More in this post. See also Yahoo To Do Images In Contextual Ads, Too.

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A New Shopping Search Player
SearchDay, April 25, 2005

Brilliant Shopper, a multi-faceted 'shopping engine,' is launching this week with the goal of unifying the often fragmented process of researching and buying products online.

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Search Engine Forums Spotlight
SearchDay, April 22, 2005

Links to the week's topics from search engine forums across the web: Google Enhances Personalized Search - Google Wants All the 'oogles'? - Penalty for Dead Links? - Do Engines Count RSS Feeds? - Cookie Deletion Study Exaggerated - Are Google Results Sometimes Human Edited? - Usability Versus Online Marketing, and more.

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A Closer Look at Pay-per-Call Search Marketing
SearchDay, April 21, 2005

Last week, AOL became the largest online service to offer the comparatively new pay-per-call format to search advertisers. Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. The longer version of this story for Search Engine Watch members provides detailed instructions for enrolling in Ingenio's pay-per-call program, including ad guidelines, how to determine competitors' bids and the performance reporting provided by the company.

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Comparing Search History Features
SEW Blog, Apr. 21, 2005

With Google having released its new Google My Search History feature yesterday, I wanted to spin back around and look at where we stand in terms of search history offerings across a number of major search engines. I've done so in chart format in this post. NOTE: Chart doesn't reflect Yahoo's launch that happened after this was written.

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Filangy: Another Search History Tool; Search the Full Text of Your Cached Pages
SEW Blog, Apr. 20, 2005

I thought I would toss out another web-based search history resource called Filangy. Unfortunately, it's a limited beta and you'll need (at least for now) to sign-up to get a login. More about the service in this article. Also see, Do You Want to Demo Filangy?

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Google Personalizes the Web
SearchDay, April 20, 2005

Say goodbye to bookmarks: Google has rolled out a seriously cool search history feature that automatically keeps track of all of your web searches and every page that you view from search results.

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Ask A Question and Get an Answer at Wondir
SEW Blog, Apr. 20, 2005

Sometimes it's much easier to get the answer you need from another person than to spend time searching for it. A service called Wondir, makes it possible to ask questions on any topic and get answers from other members of the community. The service is completely free and supported by advertising from Google. It official launches today, though it's been out for a couple of years. Some more background in this blog post.

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Google Addressing 302 Redirection Hijacking Issues
SEW Blog, Apr. 20, 2005

Google Tackles the 302 Redirect Issue at Search Engine Roundtable highlights comments from GoogleGuy in this WebmasterWorld thread that Google is making changes to help ease concerns that by using redirection, others might hijack your listings in Google. Page Hijack: The 302 Exploit, Redirects and Google from Claus Schmidt provides excellent background on the issue and does some revisiting in this Threadwatch post: Google's 302 problem solved? Also see Google's Redirect Hijacking Problem Gets Slashdotted and Redirection Problems With Google, Yahoo for more background and links.

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Dissecting Yahoo Search Redirection Codes
SEW Blog, Apr. 20, 2005

Last year, I did a breakdown for Search Engine Watch members of what all those parameters mean that are embedded within a Yahoo redirection string. Huh? When you click on a listing at Yahoo, you're actually redirected through Yahoo's own servers and certain information embedded in the redirection URL is recorded. Nacho Hernandez spots some new one ones since I wrote about this last year and tries his own dissection in Stripping out the Guts of a Yahoo Search URL at Search Engine Roundtable. Ideally, no one would have to dissect at all -- Yahoo would just explain what the codes mean. I asked last year, but no one ever got back on that particular question :). OK, I'll be asking again. Meanwhile, want to discuss or contribute? Visit our forum thread, Defining the Yahoo Search URL Parameters.

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Stanford University's Student Paper & Selling Links
SEW Blog, Apr. 19, 2005

The Stanford Daily Selling Links thread at our Search Engine Watch Forums looks at the ironic situation of the student newspaper at Stanford University -- the birthplace of Google, Yahoo and owner of the PageRank patent -- selling off-topic links to advertisers who almost certainly are trying to get better rankings on search engines. For Search Engine Watch members, the extended version of this article goes into more depth of how why these links have raised eyebrows, given that some would view them as hurting search relevancy. It also looks at why university newspapers have become a popular source for those wanting to buy links to influence search engines, including a short tour of how papers beyond Stanford are selling. The members version also covers how link selling has become commonplace and why publishers wary of a public relations problem might wish to sell only redirected or nofollow links.

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Search Advertising that Makes the Phone Ring
SearchDay, April 19, 2005

There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say hello to pay-per-call advertising. See also AOL Introduces Pay-Per-Call Ads from April 15.

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Overture Becomes Yahoo Search Marketing & Comparing Listing Products At Yahoo To Google
SEW Blog, Apr. 18, 2005

The rebranding promised in March has happened. Overture has officially become Yahoo Search Marketing, marked by the launch of a new Yahoo Search Marketing site that lists all of Yahoo's search-related listing products. It's a good change that ought to help new advertisers. But with rebranding can come confusion, so I thought it would be helpful to look at all the products listed at the new site and also compare them to Google products. This post provides a chart-form summary. Search Engine Watch members should read the members version that provides commentary and additional advice and information about each listing area.

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A Roundup of Local Mobile Search Tools
SearchDay, April 18, 2005

Google's new local search for mobile devices is garnering a lot of press, but there are a lot of other alternatives that are worth a look. See also Yell.com Offers Local Search For Mobile Searchers in the UK.

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Google Tests Three Ads At Top Of Results
SEW Blog, Apr. 15, 2005

Did you see three ads at the top of Google search results, rather than the one or two that sometimes appear? If so, it wasn't your imagination. AdWordsRep, Google's official rep for AdWords who participates in our Search Engine Watch Forums, confirmed to a member asking that there's a test going on. "AdWords tends to test stuff from time to time, and you're seeing one such test. Probably only a few folks will see it, and then not for long. It's not a permanent change." Want to comment or discuss? Visit the thread he commented in, 3 Ads at top of Listings. How do you get into the existing two "text banner" positions that have traditionally showed? Top position? Impossible? is another thread with AdWords rep explains how some ads end up in this position.

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Search Engine Rep Spills On Click Fraud
SEW Blog, Apr. 15, 2005

Pay Per Click Advertising Fraud - The Inside Story from Joe Holcomb, senior vice president of marketing at the Blowfish search engine, comments on his personal blog about click fraud. His goal? "My only concern is that someone from inside the pay per click industry finally address the issue of click fraud, head on, without skirting the truth." Holcomb then goes through a litany of complaints and concerns in his article. Highlights and comments, in this post. Also see these related, recent posts: Washington Post Looks at Click Fraud & Google Is Responsive On Click Fraud -- How About Some Balance, Says Goodman.

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Search Engine Forums Spotlight
SearchDay, April 15, 2005

Links to the week's topics from search engine forums across the web: Coke vs. Pepsi Challenge for Search Engines - How Many Impressions Does AdWords Keyword Get Before It's Disabled? - Bid Management Software - Does Yahoo/MSN Like High PageRank Links? - New Google Answering Facts, and more.

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Search Engine Algorithms & Research
SearchDay, April 14, 2005

As a searcher or search engine optimization specialist, do you really need to understand the algorithms and technologies that power search engines? Absolutely, said a panel of experts at a recent Search Engine Strategies conference.

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Another Poke At Tags As Search Savior
SEW Blog, Apr. 14, 2005

I've been dubious before about tagging in relation to search, but Steve Rubel's Targeting Through Tagvertising article makes me want to poke at them a few more times for a reality check. A look at how tags aren't the only way to get query refinement nor the best way to stay alerted to topics of interest. More in this post.

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B2B & B2C Search Marketing Closer Than You Might Think
SEW Blog, Apr. 14, 2005

The Shortest Distance from B to C from David Berkowitz at MediaPost recently really resonated with me. He reflects on a B2C speaker being at a B2B breakfast and finds that the differences between the two may not be as great as some assume. More in this post on B2B versus B2C.

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Yahoo Offers Free Business Web Sites
SearchDay, April 13, 2005

Yahoo is expanding its Yahoo Local search service by providing a free web site to business owners that will automatically be integrated into Yahoo Local listings.

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Google Wants Your Video
SEW Blog, Apr. 13, 2005

Google is taking what it calls the first step toward a video search service, asking for submissions from anyone who wants to share their video on the web. Google will index the video and will host video content on its web servers. More in this post.

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Google Debuts Local Mobile
SearchDay, April 12, 2005

Google has added a new service that enables cell phone users in the U.S. to use a remarkably robust version of Google Local directly from a mobile handset.

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Yahoo Acquires TeRespondo Latin American PPC Search Network
SEW Blog, Apr. 12, 2005

Yahoo has acquired TeRespondo, a Brazillan PPC search network that plays in the Latin American market. ClickZ provides more details in Yahoo Buys Brazilian PPC Search Network. See also Yahoo Buys TeRespondo.com to gain market share in Latin America from Nacho Hernandez at Search Engine Roundtable for some stats on why Latin America growth was of interest -- and why he feels it was easier for Yahoo to buy the company than try to steal its distribution partners. He also looks at Google hiring for Brazil and Mexico. Want to discuss? Join Nacho and others in our forum thread, Yahoo Gains Market Share in Latin America with TeRespondo.

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Become.com Launches Shopping Search Engine
SearchDay, April 11, 2005

The founders of pioneering shopping search engine MySimon have teamed up again to produce Become.com, a new service that provides information and options for all aspects of the shopping experience. See also More Buzz for Become.com; BrilliantShopper.com to Launch Soon.

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Search Engine Forums Spotlight
SearchDay, April 8, 2005

Links to the week's topics from search engine forums across the web: Bookmarks Seen by Search Engines? - Of Sandboxes and Toolbars: Google's New Patent Application - Attaining Quality Ranks on MSN Search - High/Low Bandwidth Version of a Site: Spamming? - Google Dynamically Changing Page Titles - Keyword Density Analysis Nonsense, and more.

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Searching Books at Google; Comparing Coverage with Amazon's Search Inside the Book
SEW Blog, Apr. 8, 2005

For several weeks I've noticed that using the trigger word "books" or "book" in a Google search always included a OneBox with results from the Google Print program. That's now an official feature. More in this post, as well as comparing Google's book search to that offered by Amazon.

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Ask Jeeves Enhances MyJeeves; Tagging Option Added
SEW Blog, Apr. 11, 2005

Ask Jeeves has just released an upgrade to their MyJeeves personalized search tool that Ask.com launched last September. This post covers features such as the ability to add your own tags, or categories, to any item.

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Blogs, Boards, and Posts: Capturing Consumer Buzz Online
SearchDay, April 7, 2005

A new category of software tools has emerged that uses search engine technology to find and organize consumer-posted thoughts and opinions. These tools not only help marketers discover what is being said about their companies and brands, they also allow them to use that insight to drive new campaigns and even develop new products.

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Google Launches Q&A Service, Answers Directly on Results Pages
SEW Blog, Apr. 7, 2005

Google joins other search providers by offering answers (they're calling it Google Q&A) on results pages. Answers, if available, are placed in a OneBox at the top of the results list. A look at the new feature, in this article.

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Google SEO Support Given To Advertisers
Search Engine Watch, Apr. 6, 2005

Google & SEO Support For Advertisers now posted for Search Engine Watch members looks at how increased editorial listings support being given to large advertisers is raising concerns with search marketers and threatening the "church and state" division between ads and editorial results that Google has long sought to maintain.

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More From The SEW Blog
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Back To Basics: Web Analytic Terms & Log File Analysis
By Danny Sullivan, May. 2, 2005

What's the Score? Basic Web Analytic Terminology from Scottie Claiborne at Search Engine Guide is a nice refresher on some basic terms related to web site statistics and analytics. Hits versus page views, what referrer strings can show and so on. When that's whetted your appetite, Log file analysis for search engine optimization from Kalena and Jerry Jordan at Pandia digs in a bit deeper into the basics of key stats you'll want to monitor.

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Consumer Reports Holding Forum On Search Ad Disclosure
By Danny Sullivan, May. 2, 2005

Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble is the name of free one day conference being backed by Consumer Reports WebWatch on June 9 in Berkeley, California. It aims to explore in an open forum format if better paid ad disclosures on search engines are needed to protect those seeking general and health-related information. There's an impressive list of invited and confirmed speakers, so it should be a good event. Wish I could have made it myself, but my schedule didn't allow for making the trip!

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Xtra-Google Puts Many Google Searches On One Page
By Danny Sullivan, May. 2, 2005

Spotted via Google Blogoscoped, Xtra-Google offers what Google itself should -- an easy way to access Google's many specialty services and a few it doesn't even really offer (such as MP3 search) via a single page.

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CNN Accused Of Blog & Search Spamming To Improve PR
By Danny Sullivan, May. 2, 2005

CNN gets accused of blog spam and search engine spamming. A summary of what's alleged, in this post.

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New Study Benchmarks Desktop Search Tools
By Gary Price, May. 2, 2005

The folks over at Pandia have alerted us to a new benchmark study from the University of Wisconsin's E-Business Consortium that looks at 12 desktop search tools. The 15 page report: Benchmark Study of Desktop Search Tools, is available in full text as a PDF file. Overall, Copernic Desktop Search gets the top ranking. At number two is Yahoo Desktop Search. Rounding out the top three is Wizetech Archivarius 3000, from a Canadian-based Wizetech Software.

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Google Video Adds New Sources
By Gary Price, May. 2, 2005

Several new video content sources have been added to Google Video, including CNN, Fox News, Discovery Channel, TLC, and others. It's worth mentioning that Blinkx.TV provides searchable access to content from some of the same sources including the Discovery Channel, Fox News, and CNN. Unlike Google Video, Blinkx.TV also provides the option to limit by source and VIEW the full motion video on your computer.

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Forget Desktop Search -- Tag Your Content With Longhorn
By Danny Sullivan, May. 2, 2005

While Apple's touting its bundled desktop search as a leading feature of its new OS, Microsoft is downplaying the idea that many once had that desktop search would be a killer component of its next-generation Windows operating system, Longhorn. Will Longhorn Try to Rival Google? from the IDG news service write that Longhorn will instead aim to provide visualization and tagging tools to help people better organize information. While I've been dubious about tagging for web wide search, I'm a huge fan when it comes to desktop matters. My Photo Search: Google Picasa 2 Vs. Adobe Photoshop Album 2 looks at that in more depth.

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New Apple OS Out With Bundled "Spotlight" Desktop Search
By Danny Sullivan, May. 2, 2005

The new Apple operating system is out, "Tiger" OS X 10.4, featuring an integrated desktop search called "Spotlight" as a leading feature. Product Review: Apple spotlights hard-drive searches with latest OS from the Seattle-Post Intelligence gives it a thumbs-up.

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Search: A Part Of Our Lives
By Danny Sullivan, May. 2, 2005

How "search" is redefining the Web and our lives from the Seattle Times has a nice look at how search engines developed into part of our everyday lives. Some history, observations and a look forward on how they might get even more personal with us.

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Search Campaign On Hold, But Conversions Keep Happening!
By Danny Sullivan, May. 2, 2005

Search Advertising and Conversion Lag Times from Fredrick Marckini at ClickZ looks at how a halted campaign still kept racking up conversions -- and why it's crucial to understand the lag time involved in a buying cycle, to better understand how well a campaign is working.

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Seattle Times On MSN's Road To Finding Search
By Gary Price, May. 2, 2005

Seattle Times technology reporter, Kim Peterson, offers an in-depth review and history Microsoft's search efforts in the article: Microsoft learns to crawl.

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Clusty and Indeed.com Partner to Offer New Service
By Gary Price, May. 2, 2005

The new and impressive job listings metasearch database, Indeed.com and Clusty, the metasearch engine offering dynamic clustering of results from Vivisimo that debuted last September, have gotten together to offer Jobs.clusty.com. It allows the searcher to dynamically cluster job search results from Indeed.com several different ways. More in this post.

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Search Your Gmail with Google Desktop Search
By Gary Price, May. 1, 2005

If you've been wanting an option to keyword search your Gmail using Google's desktop search tool, your wait is over. A 105K plug-in was made available late last week on the GDS site called, Larry's Gmail Indexer (beta). It uses GMail's POP access feature to make your Gmail indexable. It's developer, Larry Gadea has more info and links to other GDS plug-ins on his site.

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The Search for Music
By Gary Price, May. 1, 2005

I'm a frequent user of AllMusic.com, a wonderful specialized database full of musician bios, track listings and much more. One feature (similar services are available at ITunes and elsewhere) is the ability to browse/search for music by mood, genre, theme, instrument, etc. In other words metadata has been entered for each song title. Now, word of a specific research project at Sun Microsystems that makes song recommendations by actually analyzing the audio. It's called "Search Inside the Music."

The VNUnet.com article: Sun unveils all-knowing music library, has more including a reminder that SITM is only a research project and at this point Sun has no plans to commercialize the technology. You can also listen to a presentation by Lemere about Music Information Retrieval here. Want to learn more about music IR? Here's a place to begin.

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European Libraries Back Alternative To Google Library Project
By Danny Sullivan, Apr. 29, 2005

Europe rallies against Google library from AFP notes that 19 major European libraries are backing a plan to put European books online, in reaction to Google's project to digitize books. The move, said the president of France's national library, is to prevent "the risk of a crushing American domination in the definition of how future generations conceive the world." More in this post.

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Misspell Google & Get Infected
By Danny Sullivan, Apr. 28, 2005

Misspell Google.com when typing it into your browser, and you might end up on a web site that tries to infect your computer. Scheme preys on people who mistype 'Google.com' from News.com has more details.

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New Anti-Google Domains & Others Not Owned By Google
By Gary Price, Apr. 28, 2005

I've blogged before about new domains that Google has registered, such as GoogleVillage.com. But in my regular monitoring, here are a few new Googleish domains registered by those outside the Googleplex, including some who seem like they'd never want to step inside of it. More in this post.

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Yahoo "Think Big" Contest Giving Away 10 Million Ads
By Danny Sullivan, Apr. 28, 2005

Yahoo's launched a new "Think Big" contest that will give a small business 10 million ad impressions across its ad network. More in this post.

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Google News Patent & What May (Or May Not) Be Happening
By Gary Price, Apr. 28, 2005

Barry Fox's article, Google searches for quality not quantity, at New Scientist discusses a recently published Google patent application (not an awarded patent, yet) about concepts that Google News is possibly using in its algorithm. But the patent application was filed with the USPTO about 18 months ago, on September 16, 2003 to be precise. This means that it's very likely that one/some/many/all or none of the concepts are already being utilized in the Google News algorithm. More in this post.

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Like Search Engines, Search Marketing Firms Growing Revenue
By Danny Sullivan, Apr. 26, 2005

Fathom that: Ask Jeeves veteran gets successful search result from the San Francisco Business Times profiles search firm Fathom Online and worth a read for those who need a refresher on how search marketing companies are growing as investment and acquisition targets. More on Fathom and two other companies in this post.

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Searching For Video? Skip The Open Media Network, For Now.
By Danny Sullivan, Apr. 26, 2005

The new Open Media Nework sounded interesting, after I read the Netscape Pioneers Launch Free Content Network article from News.com about it. A test drive proved there are far better ways to find video content. More in this post.

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New Blog Buzz from BlogPulse; Database Now Tracking More than 10 Million Blogs
By Gary Price, Apr. 26, 2005

Those of you who track blogosphere buzz might be interested to learn that BlogPulse (from Intelliseek) has released some new stats today. A summary and observations, in this post.

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SEM 2.0 For Search Discussions Via Email
By Danny Sullivan, Apr. 26, 2005

Before search forums, it was mailing lists that search marketers used to talk with each other. In particular, I-Search was a venerable institution that sadly died as forums finally overtook it. But last year, the last I-Search moderator Andrew Goodman decided to give mailing lists another go. SEM 2.0 was launched. It's built up steam since then and worth a subscription. It won't replace forums for many people. However, the list has shown that discussions via your inbox can still thrive.

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Google Trademarks: TrustRank & The Neighborhood Wide Web
SEW Blog, Apr. 25, 2005

Google's filed for a trademark on TrustRank, identical to paper written about a method to combat web spam recent. It also files for "Advertise On The Neighborhood Wide Web." More in this post. See also the recent Yahoo Service Marks the Terms "Pearl Hunter" and "Cover Art" post.

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A New Travel Search Engine Takes Off
By Gary Price, Apr. 25, 2005

New travel search engine Dohop allows you to find schedule and fares for more 300 European destinations. You'll be searching the databases of more than 30 European airlines including both legacy carriers (Lufthansa, Air France, British Airways) as well as low-cost carriers (Ryan Air, Easy Jet, and SkyEurope). You'll also notice tabs on the home page to access hotel rates and car rental prices. However, these services aren't working. I was only able to find links to various hotel aggregator sites and car rental companies. Other travel search tools focusing on European travel include OpenJet.com and AppleFares.com.

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Knowing The SEO Experts
By Danny Sullivan, Apr. 25, 2005

How expert is your search expert? Search expert Shari Thurow aims to help you figure that out in Identifying SEO Experts, Part 1: Beginners at ClickZ, the first of a three part series. What's a beginner -- or perhaps better, someone with the foundations of being an expert? Try her mom test. If they can write a good essay that integrates 10 key terms, they've got the makings of being an expert.

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GoogSpy For Seeing Who's Buying Whom On Google
By Gary Price, Apr. 25, 2005

On a constant lookout to find out what keywords your competitors are bidding on at Google? GoogeSpy is a new, free, web-based tool that aims to help. More in this post.

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Mod Rewrite Tips For Solving Dynamic Issues
By Danny Sullivan, Apr. 25, 2005

Mod_rewrite is a powerful tool for making dynamic pages seem like static ones to search engines. In the Mod Rewrite Tips and Tricks thread at our Search Engine Watch Forums, member seomike kicks things off by providing code and tips to make the dynamic-to-static change, to fix misspellings and name changes in URLs and to normalize URLs. Don't forget, there are also a variety of other good threads for those with dynamic site issues in the forums. Browse though the others within the active Dynamic Web Site Issues section of the forums.

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Presentations from the 2005 Search Engine Meeting are Now Available Online
By Gary Price, Apr. 25, 2005

The 2005 Search Engine Meeting took place in Boston on April 11-12 and I've just noticed that most of the presentations from the meeting are now available online. Plenty of interesting reading from many big names in the industry. Links to a few of the presentations are listed below. Links to all of presentations can be found here. Short of time? Search Engine Meeting Low-Down (Boston) from the Search-Science blog from Xan Porter is a nice read that hits the highlights of presentations.

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Portfolio Approach To SEM
By Danny Sullivan, Apr. 22, 2005

Building and Managing an SEM Campaign, Portfolio Style from Kevin Lee at ClickZ looks at why you might treat the terms you're after as a "portfolio" of terms that all help average each other out, in the end. Some may be big winners; you might have some losers, but life is easier without having to get to granular. Sound great? Kevin goes through some questions to ask to decide if it's suitable to you.

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Search Marketing In My Kitchen -- Or It's Still Tough To Get The Little Guy Online
SEW Blog, Apr. 22, 2005

We've written before of how the search engines want to tap into the local market, those small businesses that aren't even online. It's a big challenge that I just had illustrated for me first hand when a fencing contractor stopped by.

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NetRatings Search Popularity Stats For March 2005 & MSN's Share
By Danny Sullivan, Apr. 22, 2005

I've posted new search engine popularity statistics from NetRatings for March 2005, and you can now view a line chart showing the past three months that underscore how little has shifted in the search landscape. It's always good to remember with these type of figures that trends typically don't emerge until several months have gone by. Case in point was all the hoopla last month, when MSN had a small 1.4 share rise from 12.8 percent in January to 14.2 percent in February. More in this post.

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Google Local Partners With AccuWeather
By Danny Sullivan, Apr. 21, 2005

Just checked the weather at AccuWeather? Google Local is now over there, in the company's first outsourcing of Google Local to a partner. For example, here's the local forecast page for Newport Beach, California. Look in the upper-right hand corner, and you'll see the ability to do a local business search now powered by Google. So go find that local pizza place (I like Gina's), get a slice and sit in the sun.

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You Gotta Try To Succeed With Expanding Keywords
By Danny Sullivan, Apr. 20, 2005

In Accelerated Keyword and Engine Testing from ClickZ, Kevin Lee looks at why every keyword you try is a gamble, but a necessary one if you're going to expand the audience you reach out to. He then provides tips to increase the odds of success, including key factors that should be considered. Part 2 continues on with more.

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Directories Still Have Value To Search Marketers
By Danny Sullivan, Apr. 20, 2005

Directories have diminished in importance, given how the major search engines have abandoned them, as I've written about in the past. But in Directories: Love 'em or Leave 'em from Search Engine Guide, David Wallace takes another look from a search marketer's perspective about why you might not want to scratch them off the list entirely. Sure, they aren't giant traffic generators any more -- but they do send noticeable traffic. Plus, they remain important links to the crawlers. He concludes with a few major free directories you can submit to plus some paid ones, as well. Need more? Bob Mutch maintains a list of directories here and here.

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Study Ties Online Strongly To Offline Purchases
By Danny Sullivan, Apr. 20, 2005

Some interesting stats on local shopping offline and how it is influenced by online are out via a new study. Moral from the stats? Having a presence online seems pretty likely to help influence those purchases in your bricks-and-mortar stores. More in this post.

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Multimap: Wireless Web Access to Maps for More than 50 Countries
By Gary Price, Apr. 19, 2005

Multimap offers both web-based (some local info also available) and wireless web access to maps for more than 50 countries including Australia and Canada, along with aerial/satellite images for a fee. A few more details, in this post.

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A New Dynamic Search Term Suggestion Tool from Snap
By Gary Price, Apr. 19, 2005

Searchblog clues us into a new dynamic query suggestion tool from Snap.com. It might look and feel like Google Suggest but the difference is that instead of listing how many hits a search term or phrase might have, Snap.com lists how many times the terms have been searched. Want to check out other dynamic query and search term suggestion tools? Resources from Surfwax and AOL's Pinpoint Shopping are linked to in this post.

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Behind The Scenes Of Microsoft Takes On Google
By Danny Sullivan, Apr. 19, 2005

Search and Destroy from Fortune (paid subscription required) has some nice details on the war between Google and Microsoft, covering how the company decided it needed to be fully within search. This post summarizes some highlights. Behind The Scenes Of Yahoo Takes On Google summarizes a similar recent story from the San Jose Mercury News that looks at Yahoo getting search religion.

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Podscope Beta Now Available, Keyword Search Podcasts
By Gary Price, Apr. 19, 2005

Podscope, the new web engine that allows you to keyword search each and every word spoken in a podcast is now live in beta mode. More details in this post.

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Google UK Gets Local Listings & Maps
SEW Blog, Apr. 19, 2005

Google Local UK has now launched. Not listed? Some data is gathered in partnership with Yell.com. Want to search locally on your mobile? A Google Local SMS service is also offered, similar to what rolled out for the US last week. Texting instructions for Google Local UK are here. Google Maps UK has also now launched. Yes, you can even drag your way across the Atlantic and over to the US, if you like. Satellite coverage as provided by Google Maps in the US is not yet online. Can't wait? This post from Gary earlier this month explains another service you can try for those aerial views. You can also try TerraServer or World Wind (see Gary's review).

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Images from Five More Cities Added To A9's Visual Yellow Pages
By Gary Price, Apr. 19, 2005

A9 has added images from five new cities to their visual yellow page service: Washington DC, Phoenix, Miami, Houston and Fargo. Want to learn more about A9's visual yellow pages? Here's an overview article from SearchDay that includes info about other visual yellow pages. You can also read this ClickZ interview with the Amazon VP who led the development of the project. Finally, A9 Yellow Pages now has its own dedicated site at http://yp.a9.com.

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Searching For Gas Prices
By Danny Sullivan, Apr. 19, 2005

High Gas Prices Fuel Search Engine Usage from Jennifer Laycock at Search Engine Guide talks about two gas price search engines (GasBuddy.com & GasPriceWatch.com) that help those in the US find the lowest prices to fill up. FYI, both Yahoo and Ask Jeeves have shortcuts to get you prices, as well. At either Ask Jeeves or Yahoo, enter "gas" plus a zip code, such as gas 92663, and you'll get links to the two sites mentioned above. Of course, it's faster to go to the gas price sites directly and get the answers. But, if you can't remember them offhand, this is a quick way to find them and have links already set for your local area. Now what would be really cool is if someone whipped up prices placed against a map. When it happens, as I'm sure it will, we'll bring news.

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Study Finds TV Drives Searches
By Gary Price, Apr. 19, 2005

MediaPost reports in Yahoo: Internet Users 'Mesh' Web With Television about a new study from Yahoo and Mediaedge:cia about the very close relationship (AKA "media meshing") between the web and television. A few key items summarized, in this post. If nothing else, the study offers more evidence that traditional advertisers need to think about search because what they do on TV will generate searches.

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FeedPlex, An Engine for XML Content Relaunches in Beta
By Gary Price, Apr. 19, 2005

FeedPlex, an engine for XML content (RSS, RDF) is back online. The database is being revamped and expanded by Nathan Enns, the person who also runs FyberSearch.

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The Mobile Searcher and Medical Information
By Gary Price, Apr. 18, 2005

The combo of mobile and local search is all the rage these days but mobile access to health and medical info/research has been building momentum for several years. In fact, the National Library of Medicine released a mobile interface to PubMed back in 2003 and since then has released several other mobile tools. This new compilation has intro info and links to the growing list of resources that NLM offers mobile web searchers. Since the topic is mobile search and health info, I recently learned that a mobile versions of the Merck Manual and other reference tools are available (free).

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TiVo Talks to Google and Yahoo
By Gary Price, Apr. 18, 2005

News.com reports in TiVo courts search giants that unnamed sources are saying that the digital video recording company is in talks with both Yahoo and Google about some type of partnership. Another source says that TiVo is also talking to both companies about a possible equity investment. No one from TiVo, Google, or Yahoo would comment on the story. Last month, TiVo announced a major partnership with Comcast (a major cable tv company in the U.S.), that will allow Comcast customers that opportunity to use TiVo services. On a related note (in the sense that it involves video) is news that Sony Pictures Entertainment will announce that they will soon begin building a digital library of its film content.

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Google Sues Froogles Over Its Name
By Gary Price, Apr. 15, 2005

Last July we posted an item to the SEW Forums about Google asking ICANN (the domain name organization) to not allow Froogles (a discount shopping site) to use the domain because it was "confusingly similar" to Google. Google lost. Now the South Florida Sun-Sentinel reports that Google has now filed suit against Froogles in a U.S. federal court alleging trademark infringement. We've also tracked down the full text of the complaint that Google filed with the U.S. District Court for the Eastern District of New York. You can access the filing (68 pages; PDF) >here.

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A Review of Social Bookmarking Services
By Gary Price, Apr. 15, 2005

Digital Libraries' April issue features two articles about social bookmarking services. The first article provides a review of many services and offers comments about tagging. The second article is an overview/case study about Connotea, a social bookmarking service for scientists.

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Ask Jeeves 8th Birthday & History
By Danny Sullivan, Apr. 15, 2005

Happy Birthday to Me, Happy Birthday to Me on the Ask Jeeves Blog is Ask celebrating its eighth birthday last week. It features a look at "old" versus "new" Jeeves. It also has some nice screenshots over time. Need more history? Check out the Ask Jeeves timeline here. Barry Schwartz uses that as a launching pad for his Ask Jeeves SEM Time Line of Events which ironically carries on past where Ask's own timeline leaves off. Happy Birthday, Ask Jeeves! from Chris Sherman covers some background from back when Ask turned 6.

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Yahoo Shopping Gains RSS Feeds
By Danny Sullivan, Apr. 15, 2005

Yahoo Shopping has gained RSS feeds. A full list is here, allowing you to monitor products in various categories. But sadly, there doesn't appear to be a way to set up a feed that will monitor a keyword-based query of your choice, in the way feeds at Yahoo News allow.

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AOL Tweaks Search Interface; Offering Links to ITunes
By Gary Price, Apr. 15, 2005

I noticed a tweak to the AOL Search interface this morning. Until today, a tab labeled "Audio and Video" (cached version) linked to an interface that searched both types of content. You'll now see that audio and video search have separate tabs on the home page and separate interfaces (audio |

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