The AutoLink feature in the latest version of the popular Google Toolbar has raised controversy since it was released last week. Why are publishers worried? Can they block the feature that adds links to their content? Who rules over content, users or publishers? Search Engine Watch editor Danny Sullivan looks at these and other issues, plus adds his own call for Google to provide an opt-out feature. See today's Google Toolbar's AutoLink & The Need For Opt-Out article on the Search Engine Watch Blog for the complete story.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.