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SearchDay | Landing Page Optimization: Guessing vs. Testing

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SEW Expert - Tim Ash Tim
Ash


Landing Page Optimization: Guessing vs. Testing
More BY THE NUMBERS BY THE NUMBERS
Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors who find your page. Even if the expert knew everything about every visitor, they would find that their needs often are contradictory. The real experts on the design of your landing pages are your Web site visitors.
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Search Engine Watch Experts Columns

SEW Expert - Kevin Ryan Kevin
Ryan


Googloomy Times, Desperate Measures
More SEARCHING FOR MEANING SEARCHING FOR MEANING
Crashing markets, bank bailouts, and government investments in the private sector are the new norm. Let's take a closer look at what you can do to avoid being caught up in the hoopla. If you're smart about it, you might just benefit from the downside and create your own upside.
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SEW Expert - Mark Jackson Mark
Jackson


Are You Measuring SEO Success Correctly?
More AU NATURAL AU NATURAL
Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly.
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SEW Expert - Carrie Hill Carrie
Hill


Where's The ROI?
More LITTLE BIZ LITTLE BIZ
Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts.
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News from the Search Engine Watch Blog

Google Translate Adds Widget, Notranslate Code Snippets
Posted by Nathania Johnson Oct 15, 2008

Google Translate has released a few updates to help you translate, or not, your pages for your site visitors. First up is a widget that you can place on your site to offer visitors translation via Google Translate. It's very Google branded, so that may deter some, but here's what it ...
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Eric Jackson to Yahoo: I Can Quit You, and I Did
Posted by Nathania Johnson Oct 15, 2008

One of the most outspoken investors during the Microsoft-tries-to-buy-Yahoo debacle was Eric Jackson. Mr. Jackson leads a group 146 shareholders that owned a collective 3.2 million Yahoo shares. Those shares were sold last month. Though Mr. Jackson did approve of the Yahoo-Icahn agreement that expanded Yahoo's board by 3 members, including ...
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ChaCha Selected by Rock the Vote for Mobile Answers
Posted by Nathania Johnson Oct 15, 2008

ChaCha has been selected by Rock the Vote to provide SMS search for the duration of the 2008 elections. Rock the Vote is the effort by MTV to make voting cool among youth. Users can text questions RTVOTE (788683) on their cell phones and receive nonpartisan answers from "politically-trained ChaCha Guides." ...
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Google, Yahoo Trying to Work It Out with the DOJ
Posted by Nathania Johnson Oct 14, 2008

Google and Yahoo are attempting to avoid an antitrust lawsuit by working with Department of Justice on their search advertising partnership, according to the Wall Street Journal. Details are vague, but the search engines are willing to put extra measures in place per negotiations with the DOJ in order to get ...
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Search Engine Watch Forum Discussions

Dear Google, Oct 15, 2008
Dear Google, I really would like more control over my ads in the Content Network. Meaning, the ability to target independent campaigns to each critical component of the Network (below) with reporting for each so I can see performance. Important Components of the AdWords Content Network 1. Error Pages 2. Parked Domains 3. Blogs 4. Gmail 5. ...
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Analytics and Website Optimizer Oct 15, 2008
Hi, We use both website optimizer and analytics on several sites. When ever we run an A B test or any type of test we see a big increase in direct traffic and a big decrease in organic traffic. I am 100% sure that this isn't a shift in visitors more analytics having problems. On ...
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100 link "rule" - does nofollow matter? Oct 10, 2008
So there's an unofficial "rule" that the engines don't follow links on a page after the first 100 or so they find. Not sure how real it is, but for the sake of this conversation, let's assume it's real. The question is: If you have 175 links on a page, and you nofollow ...
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ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

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