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SEW Expert - Chris Boggs Chris

Performance Management for SEO Teams
Disciplined companies that are able to drive efficiencies through performance reviews and goal-setting can get an edge in SEO as well. Setting expectations and creating consistent, attainable goals can help all members of an SEO team to make a project successful.
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Search Engine Watch Experts Columns

SEW Expert - Elisabeth Osmeloski Elisabeth

Eco-Driven Travel Search Sites that Marketers Haven't Exploited (Yet)
Earth Day and the green living movement has mainly become an attempt by marketers to squeeze out every last bit of attention, traffic, and revenue from a trend that makes us all feel better about living in a consumerist society. But there are still a few search-driven sites making eco-friendly tourism and sustainable travel a reality.
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SEW Expert - Sage Lewis Sage

Building Links by Building Trust
I want to share one idea that you can act on right this very minute to help you with your link building. It might actually be the tool you need to push through the rest of this recession.
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News from the Search Engine Watch Blog

Online Advertising Takes a Dive in Microsoft Third Quarter Earnings
Posted by Nathania Johnson Apr 27, 2009

Microsoft released their quarterly earnings today, reporting a loss for the company - the first time in 23 years. Online advertising contributed to the losses, although the division is the smallest of all Microsoft's big five divisions (the other four being Client, Business, Server and Tools, and Entertainment/Devices). The Online Services ...
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Google Releases Product Search for iPhone and Android
Posted by Nathania Johnson Apr 27, 2009

Ever since Smokey Robinson reminded us that our mamas told us to shop around, finding the best bargain has been an American pastime. That pastime has gotten easier in recent years with fancy mobile phones giving us access to product information such as price and reviews at our ever-instant fingertips. Now, ...
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Google Profiles Offer Some Control and Visibility for Name-Based Results
Posted by Nathania Johnson Apr 27, 2009

Google has launched a new feature to allow users to gain some visibility in searches conducted on their name. It's called Google Profiles is similar to many social network profiles. You can add as much or as little information as you wish. At the bottom of name-based searches in the US, ...
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Google Analytics Launches API
Posted by Nathania Johnson Apr 27, 2009

It's officially called the Google Analytics Data Export API, and as you might expect, it's being released in beta. But expect all sorts of nifty things to come of it. Google highlighted some of the uses on the Analytics blog: Android application to check Analytics from a phone Desktop application Email integration PowerPoint integration Mashup of ...
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SES Brings SEM, PPC and SEO Training Workshops to Atlanta
Posted by Greg Jarboe Apr 27, 2009

On May 5, 2009, Search Engine Strategies (SES) will hold four search engine marketing (SEM) training workshops at the Omni Hotel CNN Center in Atlanta, GA. The hands-on workshops cover a range of topics, including search engine optimization (SEO) and pay per click (PPC) advertising. Have you ever wondered why ...
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CitySquares Allows Merchants to Opt-Out of Reviews (For a Fee)
Posted by Nathania Johnson Apr 27, 2009

CitySquares is allowing merchants to opt-out of being subject to reviews on their site. The catch? You'll need to pony up $5.99 a month to opt-out. It's a catch-22 scenario. Opt-out of reviews and kill the negative reviews or stick it out and hope for some good ones. If you opt-out, ...
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Q&A with Rob Swick of Atlantic Canada Internet Marketing Association
Posted by Greg Jarboe Apr 27, 2009

SES Toronto 2009 is coming up June 8-10 and one of the event's association sponsors is the Atlantic Canada Internet Marketing Association (ACIMA). ACIMA is an industry association dedicated to unifying the Internet Marketing community in the Atlantic Provinces (Prince Edward Island, New Brunswick, Nova Scotia, and Newfoundland), as well as ...
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Search Engine Watch Forum Discussions

Can't seem to get Impressions Apr 23, 2009
I'm working on a small project for a client of mine that's a high end hair salon ($200 haircuts, $400 hair coloring), etc. She's in lower Manhattan and we want to start with geotargeting so I created a custom shape. For some reason, I cannot get ads to show. ...
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Difference in PPC Report and Analytics Report Apr 23, 2009
Hello All, I am using Google Adwords for my website. I noticed in my PPC report that on 19th April... there was 85 Clicks from Google PPC.... but I checked the same in Google Analytics.... Google Analytics not showing any of Clicks from Google / CPC.... I can see traffic from Google PPC ...
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Broad match conudrum Apr 21, 2009
I have a client with broad match keyword 'French Riviera Honeymoon'. I ran a query report and found that the following keywords had triggered and ad and a click - Italian Riviera Vacation - Paris Vacation I think that's a stretch and so does my client. What do you think?
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