Advertising Placements by Industry and Top Sponsored Links, May 2008
The industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links.
The industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links.
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.
Advertising Breakdown by Industry, April and May 2008 | |||
---|---|---|---|
Industry | Total Impressions, May 2008 (M) |
Total Impressions, April 2008 (M) |
Change From Previous Month (%) |
Automotive | 9,582.0 | 10,019.3 | -4.4 |
Business-to-business | 5,197.4 | 5,530.5 | -6.0 |
Consumer goods | 12,800.9 | 10,185.5 | 25.7 |
Entertainment | 11,824.6 | 8,407.4 | 40.6 |
Financial services | 52,314.7 | 52,773.1 | -0.9 |
Hardware and electronics | 3,745.8 | 5,024.5 | -25.4 |
Health | 6,739.3 | 9,240.0 | -27.1 |
Public services | 9,179.6 | 9,628.7 | -4.7 |
Retail goods and services | 37,909.7 | 34,942.8 | 8.5 |
Software | 3,708.0 | 6,712.7 | -44.8 |
Telecommunications | 26,584.8 | 26,841.8 | -1.0 |
Travel | 10,820.2 | 7,508.4 | 44.1 |
Web media | 74,640.8 | 74,621.6 | 0.0 |
Source: Nielsen Online, 2008 |
Advertising Breakdown by Ad Unit Type, May 2008 (M) | |||||
---|---|---|---|---|---|
Industry | Flash, Generic | Rich Media | Sponsored Link | Standard Image | Standard Image/Text Link |
Automotive | 5,132.1 | 1,672.0 | 514.5 | 986.2 | 1,277.2 |
Business-to-business | 1,317.3 | 168.4 | 1,880.1 | 1,340.4 | 491.1 |
Consumer goods | 5,995.1 | 1,608.7 | 1,334.8 | 2,439.0 | 1,423.2 |
Entertainment | 6,419.8 | 525.6 | 501.7 | 989.9 | 3,387.6 |
Financial services | 11,143.2 | 314.5 | 2,477.2 | 13,788.3 | 24,591.6 |
Hardware and electronics | 1,972.9 | 158.7 | 215.4 | 442.7 | 956.1 |
Health | 3,521.9 | 309.5 | 1,611.7 | 866.8 | 429.5 |
Public services | 3,335.6 | 58.1 | 1,069.3 | 3,564.6 | 1,152.0 |
Retail goods and services | 7,658.7 | 645.5 | 7,831.4 | 8,205.2 | 13,568.9 |
Software | 2,455.0 | 174.0 | 445.2 | 412.5 | 221.3 |
Telecommunications | 13,570.3 | 864.9 | 450.3 | 2,080.9 | 9,618.3 |
Travel | 4,852.8 | 216.3 | 2,328.3 | 2,716.5 | 706.3 |
Web media | 7,001.8 | 155.5 | 11,500.9 | 9,434.8 | 46,547.9 |
Source: Nielsen Online, 2008 |
Top 25 Companies by Sponsored Link Impressions, May 2008 | |||
---|---|---|---|
Company | Sponsored Link Impressions, May 2008 (M) | Sponsored Link Impressions, April 2008 (M) | Change From Previous Month (%) |
eBay | 926.8 | 1,046.1 | -11.4 |
InterActiveCorp | 687.2 | 755.0 | -9.0 |
Internet Made Simple | 666.9 | 601.1 | 10.9 |
True | 616.6 | 1,790.3 | -0.28 |
Yahoo | 561.8 | 1,124.1 | -50.0 |
Pickamortgage | 442.8 | 614.7 | -28.0 |
Wu Yi Source | 438.4 | 1,540.3 | -71.5 |
Amazon.com | 388.2 | 467.0 | -16.9 |
Target Corp. | 354.0 | 335.9 | 5.4 |
Experian Group Ltd. | 341.9 | 496.7 | -31.2 |
driverTV | 337.6 | 0.0 | N/A |
Fidelity Investments | 336.3 | 15.6 | 2,054.9 |
MillionaireMate.com | 326.3 | 1.4 | 23,291.6 |
Zencon Technologies LLC | 323.8 | 466.3 | -30.6 |
Mate1.com | 318.8 | 116.6 | 173.4 |
NexTag Inc. | 300.8 | 431.5 | -30.3 |
BizRate | 293.5 | 286.2 | 2.6 |
Shopzilla Inc. | 284.3 | 322.3 | -11.8 |
Gigmasters.com Inc. | 275.6 | 16.6 | 1,563.9 |
251.3 | 275.4 | -8.7 | |
Smarter.com | 245.4 | 177.6 | 38.2 |
Time Warner | 231.2 | 809.0 | -71.4 |
Money And Markets | 229.5 | 361.1 | -36.4 |
FUZZ | 227.5 | 67.7 | 236.0 |
Esurance | 213.4 | 33.8 | 531.5 |
Source: Nielsen Online, 2008 |
Top 25 Companies by Top Three Search Terms, May 2008 | |||
---|---|---|---|
Company | Search Term 1 | Search Term 2 | Search Term 3 |
eBay | ebay | trucks | refrigeration+tools |
InterActiveCorp | priceline | priceline.com | match.com |
Internet Made Simple | calorie+shifting | oprah.com | weight+watchers |
True | match.com | my+space.com | online+dating |
Yahoo | natru-vent | trucks | prom+dresses |
Pickamortgage | no+cost+refinance | mortgage+refinancing+ companies |
refinancing+a+mortgage |
Wu Yi Source | nutrisystem | weight+watchers.com | south+beach+diet |
Amazon.com | amazon.com | samsung+series+6 | “richard+pepperman” |
Target Corp. | the+sockman+socks | nintendo+event | global+stone |
Experian Group Ltd. | endurance+saddle+pads | free+credit+report | equifax |
driverTV | santa+fe+ | volkswagen+beetle | hyundai+santa+fe |
Fidelity Investments | car+insurance | car+insurance+quotes | united+health+care |
MillionaireMate.com | wealthy+men.com | match | rich+in+new+york |
Zencon Technologies LLC | blackplanet | blackpeoplemeet | match.com |
Mate1.com | match.com | chat | chat+rooms |
NexTag Inc. | refrigeration+tools | toter+trucks | fayetteville+state+ university |
BizRate | natru-vent | endurance+saddle+pads | homes+for+rent |
Shopzilla Inc. | refrigeration+tools | cost+of+helicopter | abetta+saddles |
Gigmasters.com Inc. | sweet+sixteen+party+ideas | cinco+de+mayo+music | cinco+de+mayo |
google+homepage | |||
Smarter.com | refrigeration+tools | citizen+cmp-10 | portable+dvd+players+ for+cars |
Time Warner | trucks | mapquest | aol |
Money And Markets | g+e+stock | korea+free+trade | fed+rate |
FUZZ | independent+labels | promoting+music | lyrics+for+spanish+ christian+songs |
Esurance | car+insurance | car+insurance+quotes | free+auto+insurance+quotes |
Source: Nielsen Online, 2008 |
View: Advertising Placements by Industry and Top Sponsored Links, April 2008
Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.
Definition of Terms