Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog.searchenginewatch.com/.
Automating the Mining of the Deep Web
Mike Bazeley's article: Diving deep into the Web, profiles a Bay Area start-up named Glenbrook Networks that is developing technology to crawl material that's hidden in deep/invisible web databases. Specifically, their technology will be able to automatically complete online forms and then extract the data that's returned on a results page.
Using Brackets To Illustrate Queries
How to write queries from Google software engineer Matt Cutts is a nice look at how Googlers internally represent queries, so that everyone knows what was actually entered in the search box. It's a good approach and one I'll be adopting in general, for the most part.
Yahoo Virtually Tied With Google On Customer Satisfaction
I wrote earlier of wanting relevancy figures. In lieu of that, how about some customer satisfaction figures? Yahoo Gains On Google In Customer Satisfaction from Forbes covers the latest data from the University of Michigan's American Customer Satisfaction Index that puts Yahoo a hair's breath behind Google for satisfaction.
Google earned 82 out of a 100 possible satisfaction points, with Yahoo following at 80. However, Google is classified in the "search engines" category while Yahoo is classified in the "portals" category. Different questions may be involved to assess satisfaction and if so, then the scores might not be comparable.
Google Unveils AdSense Blog
A post on Search Engine Roundtable and JenSense points out that Google's Inside AdSense blog is now online. It joins "Inside AdWords" blog as resources where you can find news, tips, and advice about each service by members of the AdSense and AdWord teams.
From the blog:
You can look forward to posts around 2-3 times a week from an assortment of Googlers involved in the operation of AdSense engineers, product managers, product marketing managers, and operations staff. We hope you'll visit often.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.