Today's Top Story:
Gregg
Stewart
6 Tips for Aligning Your National, Local SEM Efforts
VERTICAL SEARCH
The volume of local searches continues growing, which means national-level search advertisers must develop strategic plans for incorporating local search into their national search programs. The benefit: lower cost leads with higher conversation rates.
» Full story » Print version
Search Engine Watch Experts Columns
Mark
Jackson
Search Engine Optimization: Back To Basics
AU NATURAL
As search marketers, businesspeople, and human beings, many of us are quite busy these days. There just isn't enough time in the day for you to do everything, so here are a few ideas for SEO basics that you can look at in a short amount of time, that can lead to improved organic search ranking.
» Full story » Print version
David
Szetela
Tightly-Themed Ad Groups: The PPC Pro Advantage
PROFITABLE PPC
Small, tight ad groups are the key to getting double-digit click-through rates. See exactly how the pros break down long keyword lists into powerful ad group packages.
» Full story » Print version
Website Optimizer, Google's free website testing and
optimization tool, helps you to increase the value of your
existing website traffic for free. Test and optimize your
site content to increase ROI and provide the most satisfying
experience to those who visit your site. Start optimizing
your most important webpages and see detailed, intuitive
reports within hours.
News from the Search Engine Watch Blog
| Google Tops comScore Search Engine Rankings for July 2008 Posted by Nathania Johnson Aug 22, 2008 Google increased their market share of searches by 0.4% in July, coming in at 61.9%, according to comScore. That gain came at Yahoo's expense, who dropped 0.4% to 21.5%. Microsoft also dropped 0.3% to 8.9%. Both Ask and AOL picked up that gain. Here's the data: Related Reading: comScore and Nielsen Release ... » Continue reading |
| Google to Roll Out AdWords Quality Score Improvements Posted by Nathania Johnson Aug 22, 2008 The team at Google AdWords has announced that they will be rolling out improvements to Quality Score in the coming weeks. There are three major improvements to expect: Quality Score will now be more accurate because it will be calculated at the time of each search queryKeywords will no longer be ... » Continue reading |
| Yahoo Releases New Version of Site Explorer Posted by Nathania Johnson Aug 22, 2008 Yahoo has released a new look for Site Explorer. Currently, the new version can be found at https://siteexplorer.search.yahoo.com/new, but will be made default in the future. The new look also comes with an update that increases the number of rules for Dynamic URL Rewriting from 3 to 10. Here are some ... » Continue reading |
| Yahoo! Launches oneSearch Shortcut on Nokia Devices Posted by Nathania Johnson Aug 22, 2008 Yahoo! is rolling out a new mobile search feature for Nokia devices. The feature is a shortcut that allows users to access oneSearch via one click on the downloadable mobile search client. The feature is available on Series 60 Nokia devices North America, Europe, Asia Pacific, and South America. Yahoo says a ... » Continue reading |
| Women More Likely Than Men to Begin Real Estate Search Online Posted by Nathania Johnson Aug 22, 2008 41% of women are likely to begin their search for a new home online, compared with just 25% of men, according to a survey released by Obeo. 52.6% of women and 45% of men research 21 or more homes online at some point during the process. 95% of women said photos ... » Continue reading |
Search Engine Watch Forum Discussions
| Keyword Ranking Aug 21, 2008 Hey all, just a quick question regarding linking and anchor text. If I want the homepage of a website to link for a competitive term, can I do deep linking to internal pages to help boost that keyword for the root domain? I understand that in an optimal situation I ... » Join the discussion |
| Keyword Help Aug 21, 2008 Hi there, Im confused!. Ive been doing optimization for a while now, and gaining good success. I usually choose a main keyword per page to concentrate my efforts. I have just been reading an ebook though that suggests we should use five keywords and seperate these across all pages. Is this righr? » Join the discussion |
| MSN Search Partners Aug 21, 2008 Hi, Can anyone tell me where does MSN display our ads on the search network???????? Thanks » Join the discussion |
| Low Volume Traffic on MSN Aug 20, 2008 Hi, I am involved in online travel business and have a flight account on MSN. My account is doing good on MSN but the generic and destination keywords are not doing good. Kindly suggest me on this as i have applied all the strategies to achieve good conversion rate but nothing ... » Join the discussion |
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!
