Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog.searchenginewatch.com/.
Black Hats Going White?
A reporter asked me recently if the black hat and white hat branches of SEO are getting further apart these days. I replied I thought things were coming more together.
More white hats seem to feel things they might have deemed wrong in the past to be more acceptable, while some black hats are deciding some aggressive tactics might not be worth continuing with. Meanwhile, "bad" techniques like cloaking suddenly don't seem so black hat when Google itself fully cooperates with some sites to allow it. The world of SEO just getting more gray, to me.
Google Provides Search Stats By Industry Sector
Nice spot by that man Peter Da Vanzo of (The Original) Search Engine Blog, a page over at Google full of metrics about how people in different industries search. Pitching that travel client on search? Help yourself to some stats from Google to help close the sale, for example.
Learning About and Understanding Web Spam
Here's some great reading, viewing and material for your reference shelf. With web spam continuing to be a very hot topic, I wanted to point out two papers and the slide presentations that accompany each of them. Both do a great job of describing web spam issues and making them understandable. Both papers were given during the 14th International World Wide Web Conference and AIRWeb05 that took place in May.
MSN's AdCenter: More than Just Keyword Advertising
Ina Fried's News.com excellent overview article: Microsoft's ad pitch underpins Net moves, offers a look at Redmond's foray into selling search advertising (and beyond) with their AdCenter program.
A Bad Reciprocal Link—And Reciprocal Link Request
We've been having quite a discussion about reciprocal links over at the Search Engine Watch Forums in our Reciprocal Linking: Dead or Alive? thread. I chimed in to stress that whether a reciprocal link is bad or good can also depend on what exactly you mean by "reciprocal link." From one page to another and back? From one site to another but between different pages? And what about the underlying reason for the link? For search ranking purposes or for your visitors? Today, a gift (ahem) from the email diety arrived in my inbox. An example of a bad reciprocal link plus a bad link request. Yum, double badness to blog. Let's look.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.