SearchDay: Local Search for Little Biz
Today's search engine marketing news and opinion: Local Search for Little Biz; What are Good Links, Anymore?; Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads; and more.
Today's search engine marketing news and opinion: Local Search for Little Biz; What are Good Links, Anymore?; Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads; and more.
Today’s Top Story
Carrie Hill |
Local Search for Little Biz LITTLE BIZ For many small businesses, commercial transactions don’t take place on the Web. Anything that you’d traditionally look for in the print yellow pages becomes a local search on the Internet. Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. » Full story » Print version |
Search Engine Watch Experts Columns
Mark Jackson |
What are Good Links, Anymore? AU NATURAL Furthering your brand through social media, press release optimization, paid search, and directory placement will “naturally” get you more recognition from the search engines. But these methods aren’t paid links…or are they? The Google paid link debate rages on. » Full story » Print version |
David Szetela |
PPC Advertising: Art or Science? PROFITABLE PPC Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising in this new weekly series. » Full story » Print version |
News from the Search Engine Watch Blog
Yahoo Gains, Google Declines, and MSN Plummets for Q2 2008 Search Ads Posted by Nathania Johnson Jul 8, 2008 AdGooroo has released second quarter search advertising results, and Google’s client base is down 6.4% from the previous quarter. Google also declined 8.5% year-over-year. Things were far worse for MSN. Their client base dropped a whopping 20% from Q1. The decline contributed to a 6.7% drop year-over-year. The decrease is not … » Continue reading ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
Ex-Google Exec Heads to Bebo Europe Posted by Nathania Johnson Jul 8, 2008 Ex-Googler Kate Burns has been tapped by social networking site Bebo to head up their European operations, according to the Guardian. Burns previously was Google’s managing director for the UK. She also helped launch DoubleClick and AltaVista in the UK. Bebo was recently acquired by AOL for $850 million. The site … » Continue reading |
Microsoft Secures Search Ad Partnership with Rodale’s Health Sites Posted by Nathania Johnson Jul 8, 2008 Microsoft has announced a new search advertising partnership with Rodale’s roster of health sites. The agreement is exclusive and includes sites like MensHealth.com, WomensHealthmag.com, Prevention.com, RunnersWorld.com and Bicycling.com. “Rodale is the authoritative source for trusted content in health, fitness and wellness around the world and on the Web, and we are … » Continue reading |
Online Couponing Up 56% During Weak Economy, High Energy Prices Posted by Nathania Johnson Jul 8, 2008 Online couponing is up 56% from last year, likely due to high gas prices and a weak economy, according to Hitwise data reported by CouponCabin.com. The coupon company says it has experienced 35% growth over last summer. “As consumers become more and more conscious of saving money, they’re exploring new ways … » Continue reading |
mInfo Chosen as Official Mobile Search Provider for Beijing Olympics Posted by Nathania Johnson Jul 8, 2008 The Beijing Olympic Committee has chosen mInfo as the official search provider for the mobile version of the 2008 Olympics web site. mInfo currently provides mobile search services to 600 million wireless subscribers in China. Pull-advertising is also a major mobile offering of the Shanghai-based company. “mInfo is extremely honored to … » Continue reading |
Twitter Buys Summize? Posted by Kevin Heisler Jul 8, 2008 Twitter, the social media sensation, is rumored to buy Summize, the Twitter search engine. Summize is widely considered to be the best search engine for Twitter conversations. Of course there are skeptics about the acquisition given that it was reported in TechCrunch: The Social Times: “Want a good way to build a popular … » Continue reading |
Optimizing your schedule for Search Engine Strategies San Jose Posted by Greg Jarboe Jul 8, 2008 Yesterday, we looked at building the business case for going to SES San Jose. Today, letâ””s tackle optimizing your schedule for Search Engine Strategies San Jose. For arguments sake, letâ””s say that youâ””ll be bringing four members of your team to the SES conference and SEM training. One … » Continue reading |
Is ‘Good Ship Lollipop’ Sinking At Google? Posted by Frank Watson Jul 7, 2008 The ‘state-of-the art’ day care facilities at Google have increased their pricing to around what it costs to go to some community colleges, according to the New York Times. While the free food, refreshments and candy, once looked upon as a great perk by many outsiders considering a Google job, … » Continue reading |
Search Engine Watch Forum Discussions
How do I discover duplicate URLs that all lead to the same page? Jul 7, 2008 I am trying to find a way to determine whether a site has too many duplicate URLs (ie, URLs with unnecessary parameters that all lead to the same page – I’d like to uncover them, and work to fix them). Is there a good tool to help with that? » Join the discussion |
Adcenter Beating Yahoo for the First Time. Jul 7, 2008 For the past 3 years or so Adcenter has provided a nice but small supplement to our daily conversion count. Decent conversion costs and good quality customers. The only issue we had was that the volume of traffic and conversions were low. No matter what we tried, traffic didn’t budge … » Join the discussion |
Optimal Linking Strategy Within Site Jul 6, 2008 Hi folks. I was hoping that someone could give me some tips on what is the optimal way to link to other pages on your own website. My question is how much or little should you do this. For instance, if you have a page for ‘purple … » Join the discussion |