SearchDay | The Future of Affiliate Marketing

by Kevin Newcomb, May 22, 2009 Comments

Today's Top Story:

SEW EXPERTS: SEM CROSSFIRE
Affiliate marketing and paid search share a lowly position in the marketing efforts of most Fortune 500 companies, mainly because it seems like a lot of work for a little return. What the industry needs is a new kind of affiliate marketing network.
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Search Engine Watch Experts Columns

Sage Lewis	Cabela's, Performics, and Performance Marketing SEW EXPERTS: PROMOTION & LINK BUILDING Today. we'll look at an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion. » Full story » Print version
Eric Enge	Before You Start Link Building SEW EXPERTS: BY THE NUMBERS Link building is not something you should launch into without doing some planning. You need to think through the overall plan, because doing so will help you obtain significantly better results. » Full story » Print version

News from the Search Engine Watch Blog

Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles
Posted by Greg Jarboe May 26, 2009
Andrew Goodman, the editor of Traffick, has posted "Is Guy Kawasaki Singlehandedly Ruining Twitter (Part 2)." Goodman takes a deeper look at the tactics could turn Twitter into a "digital trailer park." This prompted me to take a second look at what others in the search engine marketing industry have ...
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adCenter Makes Website Exclusion and Site Performance Reports Available for Content Ads
Posted by Nathania Johnson May 26, 2009
Earlier this week, Microsoft's adCenter launched a contextual ad network, Content Ads. Two new adCenter features allow advertisers greater control in ad placement. Website exclusion does exactly what the name implies. If you don't want your ad to appear on a specific website, this feature prevents it from doing so. ...
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Google Updates Search Suggestion Feature with Links and Personalization
Posted by Nathania Johnson May 26, 2009
Google is making 4 major updates to its search suggestion feature. If you're not aware, Google Suggest is a list of keywords that appear in a drop-down menu when you type your query on Google.com. It was set as default on the Google homepage last August. The new updates will ...
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Search Engine Watch Forum Discussions

Affiliates & Paid Search May 21, 2009
We recently started accepting affiliates and are already seeing brisk sales and a steady stream of applicants. The trouble is, we're also seeing several affiliates bidding on our brand name in paid search, sometimes surpassing our own bids and blocking our own ads in direct violation of the affiliate agreement. How ...
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should I block robots...........? May 21, 2009
I keep updating my website regularly with some new changes but every time I work on the backend I block robots visits on my website to prevent wrong or incomplete indexing by them in their database. My question is should I block robots while I am working on the scripts of ...
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How To Generate Business For An SEO Company May 20, 2009
I know this sound a little like an oxymoron an seo company needing help in drumming up business. But there you go. I started learning SEO about three years ago and have done freelance for a while. About six months ago I started my own business. However, business has now ...
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