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SearchDay | Integrating PPC with SEO

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SEW Expert - Melissa Mackey Melissa
Mackey


PPC Integration: Integrating PPC with SEO, Part 2
More SEW EXPERTS: PROFITABLE PPC SEW EXPERTS: PROFITABLE PPC
Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
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Search Engine Watch Experts Columns

SEW Expert - Justilien Gaspard Justilien
Gaspard


Common Mistakes When Hiring an Online Promotions Person
More SEW EXPERTS: PROMOTION & LINK BUILDING SEW EXPERTS: PROMOTION & LINK BUILDING
When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing.
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SEW Expert - Bill Hunt Bill
Hunt


Managing Your Global Search Program
More SEW EXPERTS: INTERNATIONAL SEM SEW EXPERTS: INTERNATIONAL SEM
Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used by successful global organizations to make their programs more effective.
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SEW Expert - Tim Ash Tim
Ash


Landing Page Optimization Pitfall -- Not Collecting Enough Data
More SEW EXPERTS: BY THE NUMBERS SEW EXPERTS: BY THE NUMBERS
In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions.
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News from the Search Engine Watch Blog

Google Cash Scam Artists vs. White Knight SEO Campaign
Posted by Greg Jarboe Sep 3, 2009

During SES San Jose 2009, I heard about plans to launch a White Knight SEO campaign to fight the legion of Google Cash Scam artists. If you want some background on the effort, read Jonah Stein's post "Using SEO for Good - Introducting White Knight SEO." As Stein explains, ...
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Colleges and Universities Suck at SEO According to Wordstream Study
Posted by Nathania Johnson Sep 3, 2009

Whenever I get the whim to consider going back to school, I, of course, turn to search. I'm often completely appalled by the quality of websites associated with colleges and universities. There is little continuity of design and message and site search is generally terrible. Why go back to school ...
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Digg Goes Nofollow to Reduce Spam
Posted by Nathania Johnson Sep 3, 2009

Social bookmarking site Digg is incorporating the Nofollow tag to a bunch of links in order to reduce spam. Links on user profiles, comments and not-so-popular posts will get the nofollow tag, meaning it won't pass along link juice. Many have submitted content to Digg just for the links. Of course, ...
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Google News Launches Four Arabic Editions
Posted by Nathania Johnson Sep 3, 2009

Google News is now available in Arabic for four countries: Egypt, Lebanon, Saudi Arabia, and the United Arab Emirates. The editions are just like the original Google News, with computer-generated aggregate headlines. Also like the original, they include niche headlines for Business, Sports, Entertainment, etc. With over 40 million Arabic ...
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WikiAnswers Holds Virtual Amazing Race-Type Competition
Posted by Nathania Johnson Sep 3, 2009

If you're a fan of the hit reality show Amazing Race, you'll now have your chance to play a similar competition - in virtual reality. The WikiAnswers 93 Experience has begun and runs until September 9, 2009. There are three events in the competition: town hall sessions; the AnswerHunt, and a ...
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Richard Jalichandra, CEO of Technorati, and the Power of Social Media
Posted by Greg Jarboe Sep 3, 2009

As I mentioned earlier today, lots of sessions at SES San Jose 2009 and the Social Media & Video Strategies Forum focused on the link between search and social media. In fact, the co-location of the two events was as good an indication as any that the two topics ...
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Search Engine Watch Forum Discussions

twitter & adsense Aug 28, 2009
Is there anything against tweeting on twitter with your own website links? I see nothing within twitter or adsense that prohibits this.
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Google Indexed pages fluxuating wildly Aug 26, 2009
I have been logging my new site since it launched. The pages indexed by google (site:mysite.com not the webmaster count) has been fluxuating. It started out with a decent # 5-7,000. Since then it has dropped to 5,000 / 3,000 / back to 5,500 / and now it is at ...
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Search Results Vary Within the US? Aug 26, 2009
I know search results can vary from user to user slightly based on search history and such, but do search results vary that much based on Geographic location within the US. I know things change when you search in different countries, but I am talking specifically US. We ...
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ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

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