SearchDay | Search Engine Submission 101

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Ron Jones

Search Engine Submission 101, Part 1 SEW EXPERTS: SEM 101 This two-part article will look at developing a healthy relationship with search engines so they can become aware of your site and then stay up to date as your site grows. » Full story » Print version

Joshua Palau

Why Settle for Best Practices? Part 2 SEW EXPERTS: OUTSOURCED As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy. » Full story » Print version

Chris Boggs

Customer Segmentation and SEO -- A Beautiful Couple SEW EXPERTS: SEM CROSSFIRE Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion. » Full story » Print version

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