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Search Engine Watch Experts Columns
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Google AdWords to Allow Trademarks in Ad Text
Posted by Nathania Johnson May 18, 2009
Google is issuing a significant update to its policy on Trademarks in AdWords ad text. Trademarks will now be allowed in ad text, in the U.S. only, under the following circumstances: Ads which use the term in a descriptive or generic way, and not in reference to the trademark owner or ...
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Google Responds to Thursday Morning Outages
Posted by Nathania Johnson May 18, 2009
Google has responded to the outages that affected several of its services in various locations throughout the world. Even though the buzz was big, only about 14% of users experienced issues. Of course when you're Google, that's millions of users. Apparently the outages were caused by a system error, which necessitated ...
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Barcode Scanning Now Available for Google Product Search on Android
Posted by Nathania Johnson May 18, 2009
If you're the lucky owner of a G1 and are out and about shopping, mobile product search just got a whole lot easier - and fun. Now, you can use Google Product Search on your phone and do Barcode Scanning. (You'll need to install the Barcode Scanner app first.) Google Product ...
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"Why Conversion Optimization is Now a Must-Have!" - Free Webinar 5-19-2009
Posted by Tim Ash May 18, 2009
I have been speaking about improving conversion rates for years in my Search Engine Watch regular column as well as conferences and workshops worldwide. It seems that people are really starting to listen. In these tough economic times you have to do everything possible to improve the efficiency of your ...
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Search Engine Watch Forum Discussions
AdWords - A Lost Opportunity May 14, 2009
Needless to say I spend a lot of time looking at Google SRPs. They must be far and away the most valuable real estate on the Web. So why is so much space wasted? Specifically, the organics typically stretch half way across the screen, followed by a huge white space, ...
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Linking AdWords to Google Base May 13, 2009
I just noticed a new tab in my Google Base account that lets me link my Google Base feed submission to AdWords. It simply states: ---Quote--- Share your content with AdWords Get your Google Base content into your AdWords Campaigns. ---End Quote--- It also has a link to learn more, but it is very nebulous and ...
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How do I solve this problem? May 12, 2009
For years many of our pages had first page rankings on Google. Over the last couple of months Google is now deciding to show our home page for most searches where we return even though those pages are less relevant. e.g. If you are searching for a divorce ...
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Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!
Michael
SEW EXPERTS: LOCAL & MOBILE SEARCH
Justilien
Tim
