SearchDay | Twitter and Local Search: A Status Update
Today's search engine marketing news and opinion: Twitter and Local Search: A Status Update; Google AdWords to Allow Trademarks in Ad Text; Google Responds to Thursday Morning Outages; and more.
Today's search engine marketing news and opinion: Twitter and Local Search: A Status Update; Google AdWords to Allow Trademarks in Ad Text; Google Responds to Thursday Morning Outages; and more.
Today’s Top Story:
Michael Boland |
Twitter and Local Search: A Status Update SEW EXPERTS: LOCAL & MOBILE SEARCH Twitter search brings structure to all the noise with an index of real time conversations. but is the excitement around Twitter causing us to force unnatural mashups, as with local search? » Full story » Print version |
Search Engine Watch Experts Columns
Justilien Gaspard |
Create Something Newsworthy, Part 3 — Promotions SEW EXPERTS: PROMOTION & LINK BUILDING Promoting your content is more important than ever in our media-saturated world. You’re competing with vast amounts of great content. » Full story » Print version |
Tim Ash |
The Decision-Making Funnel, Stage 4: Action, Part 1 SEW EXPERTS: BY THE NUMBERS We’ve been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We’ve already examined awareness, interest and desire. It’s time for some action. » Full story » Print version ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
News from the Search Engine Watch Blog
Google AdWords to Allow Trademarks in Ad Text Posted by Nathania Johnson May 18, 2009 Google is issuing a significant update to its policy on Trademarks in AdWords ad text. Trademarks will now be allowed in ad text, in the U.S. only, under the following circumstances: Ads which use the term in a descriptive or generic way, and not in reference to the trademark owner or … » Continue reading |
Google Responds to Thursday Morning Outages Posted by Nathania Johnson May 18, 2009 Google has responded to the outages that affected several of its services in various locations throughout the world. Even though the buzz was big, only about 14% of users experienced issues. Of course when you’re Google, that’s millions of users. Apparently the outages were caused by a system error, which necessitated … » Continue reading |
Barcode Scanning Now Available for Google Product Search on Android Posted by Nathania Johnson May 18, 2009 If you’re the lucky owner of a G1 and are out and about shopping, mobile product search just got a whole lot easier – and fun. Now, you can use Google Product Search on your phone and do Barcode Scanning. (You’ll need to install the Barcode Scanner app first.) Google Product … » Continue reading |
“Why Conversion Optimization is Now a Must-Have!” – Free Webinar 5-19-2009 Posted by Tim Ash May 18, 2009 I have been speaking about improving conversion rates for years in my Search Engine Watch regular column as well as conferences and workshops worldwide. It seems that people are really starting to listen. In these tough economic times you have to do everything possible to improve the efficiency of your … » Continue reading |
Search Engine Watch Forum Discussions
AdWords – A Lost Opportunity May 14, 2009 Needless to say I spend a lot of time looking at Google SRPs. They must be far and away the most valuable real estate on the Web. So why is so much space wasted? Specifically, the organics typically stretch half way across the screen, followed by a huge white space, … » Join the discussion |
Linking AdWords to Google Base May 13, 2009 I just noticed a new tab in my Google Base account that lets me link my Google Base feed submission to AdWords. It simply states: —Quote— Share your content with AdWords Get your Google Base content into your AdWords Campaigns. —End Quote— It also has a link to learn more, but it is very nebulous and … » Join the discussion |
How do I solve this problem? May 12, 2009 For years many of our pages had first page rankings on Google. Over the last couple of months Google is now deciding to show our home page for most searches where we return even though those pages are less relevant. e.g. If you are searching for a divorce … » Join the discussion |