The top 10 search terms in IT and Internet; automotive; movies; Internet advertising; food and beverage; pharmaceuticals and medical; blogs and personal Web sites; broadcast media; shopping; and travel. Clickstream data are collected by Hitwise.
| Top 10 Search Terms by Category, Four Weeks Ending February 24, 2007 (%) | |||
|---|---|---|---|
| IT and Internet | Automotive Manufacturers | ||
| Search Term | Search Volume | Search Term | Search Volume |
| paypal | 5.11 | toyota | 2.44 |
| paypal.com | 1.50 | honda | 2.07 |
| people search | 0.87 | nissan | 1.87 |
| www.paypal.com | 0.78 | ford | 1.71 |
| pay pal | 0.57 | mazda | 1.01 |
| experian | 0.43 | dodge | 1.00 |
| white pages | 0.35 | chevrolet | 0.99 |
| ebay | 0.34 | bmw | 0.74 |
| people finder | 0.33 | chevy | 0.69 |
| mapquest | 0.32 | kia | 0.69 |
| Movies | Internet Advertising | ||
| Search Term | Search Volume | Search Term | Search Volume |
| imdb | 1.27 | work from home | 0.61 |
| netflix | 1.19 | zappos | 0.50 |
| movies | 0.83 | callwave | 0.44 |
| blockbuster | 0.71 | call wave | 0.42 |
| fandango | 0.39 | unclaimed money | 0.36 |
| netflix.com | 0.31 | the secret | 0.36 |
| the secret | 0.28 | constantcontact.com | 0.35 |
| ghost rider | 0.27 | tlcemail | 0.31 |
| harry potter | 0.26 | vemmabuilder.com | 0.29 |
| blockbuster.com | 0.25 | work at home | 0.28 |
| Food and Beverage Brands and Manufacturers | Pharmaceutical and Medical Products | ||
| Search Term | Search Volume | Search Term | Search Volume |
| pizza hut | 2.60 | lexapro | 0.70 |
| starbucks | 1.08 | phentermine | 0.55 |
| mcdonalds | 0.96 | chantix | 0.49 |
| candystand | 0.77 | viagra | 0.47 |
| dominos pizza | 0.77 | xenical | 0.44 |
| dominos | 0.66 | cymbalta | 0.43 |
| subway | 0.62 | herpes | 0.41 |
| www.candystand.com | 0.52 | nexium | 0.33 |
| candystand.com | 0.52 | zoloft | 0.32 |
| www.maxwellhouse.com | 0.49 | cialis | 0.28 |
| Blogs and Personal Web Sites | Broadcast Media | ||
| Search Term | Search Volume | Search Term | Search Volume |
| myspace | 0.83 | cnn | 1.81 |
| perez hilton | 0.67 | anna nicole smith | 1.34 |
| xanga | 0.67 | msnbc | 0.77 |
| yahoo 360 | 0.45 | cnn.com | 0.75 |
| myspace.com | 0.39 | fox news | 0.67 |
| xanga.com | 0.29 | news | 0.56 |
| 360 | 0.28 | britney spears | 0.43 |
| perezhilton.com | 0.22 | bbc | 0.40 |
| britney spears bald | 0.22 | www.cnn.com | 0.30 |
| kim karadashian | 0.21 | cnn news | 0.27 |
| Shopping Rewards and Directories | Travel Destinations and Accommodations | ||
| Search Term | Search Volume | Search Term | Search Volume |
| consumer reports | 0.22 | hotels.com | 0.52 |
| coupons | 0.13 | hotels | 0.38 |
| free stuff | 0.10 | disney world | 0.29 |
| froogle | 0.09 | holiday inn | 0.25 |
| shopzilla | 0.07 | las vegas | 0.24 |
| mycokerewards.com | 0.07 | disneyland | 0.23 |
| free samples | 0.07 | walt disney world | 0.18 |
| consumer report | 0.05 | best western | 0.14 |
| pch.com | 0.05 | marriott | 0.13 |
| myspace | 0.04 | motel 6 | 0.13 |
 | |||
| View: Top 10 Search Terms by Category, Four Weeks Ending January 27, 2007 | |||
Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.
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