Search Engine Forums Spotlight
Links to this week's topics from search engine forums across the web.
SEMPO [Search Engine Marketing Professional Organization”
High Rankings Forum
"I view SEMPO as an organization who's time has come. Search engine marketing is a real profession and we should be proud of it. I see great benefits in joining together. Most SEO [search engine optimization” shops are small businesses (much like my own one person shop). Wouldn't it be wonderful if we could get health or life insurance at a group rate? And what happens if we have a serious issue with a search engine? Today it's just my personal gripe - if we speak as a united voice we carry more clout."
Click-Through Rates With New [Google” Ad Sizes
"Just wondering if anyone has any stats on click through rates after switching to a new ad size. I am contemplating a switch from the banner to the inline rectangle."
Google's Supplemental Results?
"[Can” anyone at all shed any light on where Google gets these supplemental results?"
Google Driving the Market...
"With the hype surrounding Google entering the advertising marketplace, I have seen little discussion concerning traditional advertising suppliers responding? What will happen with the marketplace...or is it big enough to absorb Google entering it? Will rates finally be driven back up with the added competition?"
State of the Directories
"What has to be done, both now and in the future, to make niche directories better compete against other forms of search?"
SEO Code of Ethics
"...when it comes down to something like SEMPO, I can see their reasoning behind not requiring a code of ethics, or for not kicking people out that use certain SEO practices. (It's not the choice I would make if I was starting an organization, but I DO understand why they are doing it that way.) What I'm saying is that if you aren't going to have any type of "best practice" requirements, then you SHOULD have a full disclose requirement so that clients of SEMPO members aren't getting 'duped' into paying for SEO/SEM services that could get them banned."
W3C Validation, !DOCTYPE etc...
"I am just curious, does it really help your site out, for search engines indexing, crawling and position of your site if you have a !DOCTYPE and have all errors cleared up in your page?"
Cre8asiteForums 1st Year - Your Favorite Thread?
"We're celebrating all week because we're nearing our first year Anniversary!"
Search Engine Forums Spotlight courtesy Search Engine Guide.
SearchDay Week in Review
Google to Overture: Mine's Bigger
SearchDay, Aug. 27, 2003
Overture and Google have fired new salvos in the search engine size wars, expanding their databases of searchable web pages by millions of pages.
Searching for U.S. Legal News
SearchDay, Aug. 26, 2003
Suppose you want to find the latest legal news on what's happening in the U.S. Supreme Court or in a hot area of law like intellectual property or employee rights. Where should you look?
Ask Jeeves Serves Up New Answers
SearchDay, Aug. 25, 2003
Ask Jeeves is expanding its 'Smart Search' tools today with direct responses to queries about weather information and numerical conversions.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!