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SearchDay | Breaking the Norm with Search

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Today's Top Story:

SEW Expert - Aaron Shear Aaron
Shear


Breaking the Norm with Search
More SEW EXPERTS: BIG BIZ SEW EXPERTS: BIG BIZ
One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are looking for uncommon combinations of content that typically don't exist together.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark
Jackson


SEO Web Site Review: Water Filter Corner
More SEW EXPERTS: AU NATURAL SEW EXPERTS: AU NATURAL
This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success.
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SEW Expert - Erik Qualman Erik
Qualman


10 Ways Twitter Can Make Money
More SEW EXPERTS: BRAND EQUITY SEW EXPERTS: BRAND EQUITY
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time.
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SEW Expert - Ron Jones Ron
Jones


Web Analytics 101, Part 2
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act.
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News from the Search Engine Watch Blog

Advanced Keyword Research Checklist: Using Multiple Datasets
Posted by Marty Weintraub Jan 27, 2009

Keyword research matters to nearly every aspect of Internet marketing. It used to be so simple. Back in the day the (now retired) Overture Keyword Tool made assembling keyword baskets simple and sweet. Sure, search frequency and category patterns were skewed by SEOs-of-day. We busied ourselves repeatedly running now-obsolete ranking ...
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Google Wants Feedback on Ad Planner
Posted by Nathania Johnson Jan 26, 2009

Google is asking for feedback on Ad Planner. The media planning tool was launched last June as a limited release and then made available to everyone last November. Need incentive to complete the survey? Google is giving away 50 $50 gift certificates to the Google Store. (Seriously? How about some AdWords ...
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MySpace Parent Co. Fox Interactive Media to Cut 5% of Workforce
Posted by Nathania Johnson Jan 27, 2009

Fox Interactive Media, parent of popular social networking site, MySpace, announced Monday that it would be cutting 5% of its workforce, or 100 jobs. Employees at MySpace are affected. Social networks are notorious for having trouble monetizing their sites, despite high traffic. MySpace has found additional challenges by increased competition from ...
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Top 10 Newspaper Sites See 16% Growth in December 2008 Web Traffic
Posted by Nathania Johnson Jan 27, 2009

Newspapers may be struggling these days but it's not for lack of web traffic, at least for the top ten newspaper sites. According to Nielsen Online, web traffic to the top 10 sites grew by an average of 16% in December 2008. Only one of the top 10 properties, Boston.com, ...
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AdMob Launches Offering for Android Applications
Posted by Nathania Johnson Jan 27, 2009

AdMob has announced the launch of its Android application advertising offering. This allows developers to monetize their apps via a mobile banner ad. AccuWeather, Jirbo, and TapJoy are among apps that are utilizing the new option. â””Androidâ””s open platform enables developers to build rich mobile applications that provide a great experience ...
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Cars.com Adds DealerChat to Online Advertising Packages
Posted by Nathania Johnson Jan 26, 2009

Auto search site Cars.com has added a new feature, DealerChat, to its online advertising offering. It's available immediately, at no extra cost, and does exactly what the name says it does - allows dealers to chat with ready-to-buy customers, directly from their Cars.com listings. "Cars.com is committed to equipping our dealers ...
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Search Engine Watch Forum Discussions

Google Fishy behavior continues Jan 27, 2009
I have seen something very strange with a client account the past few days. To give you an overview, the client bids on somewhat competitive keywords and has an average position of 2.5. However, lately when I check the keyword analysis on all their words I get this message :*Your ...
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Indexed But Not Cached - Help? Jan 23, 2009
hi, i have a new blog on which i have been posting unique useful content regularly. Google has indexed all the pages but cached only one. What does this mean? Can anyone explain?
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San Diego OMS - Feb 2009 Jan 22, 2009
Just wanted to put the word out and see if any SEW memebers are going to the Online Marketing Summit in San Diego this Feb 4-7 http://www.onlinemarketingsummit.com/default.php I won't be attending the actual conference as I don't like to part with $1,600 to see 3 days of slide shows and San Diegans ...
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SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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