SEO News
author-default

Warning! Content Management Systems Can Damage Search Engine Positioning

by , Comments

Content management systems are great for maintaining large web sites, but many systems produce side effects with serious negative consequences for search engine positioning.

Content management systems (CMS) are designed to ease the development and maintenance of large sites. They are particularly useful for sites where a lot of people work on the content, and for dynamic web sites, such as online stores.

Most of these systems were built without much thought to how the content they generate fares in search engine results. Unfortunately, this means some CMS-created web sites are all but invisible to most search engines.

The good news is that there are workarounds and other potential solutions for most CMS platforms. The current issue of Content Management Focus has a feature article covering the issues and solutions related to CMS and search engines.

The author, Sandra Higgison, attended the recent Search Engine Strategies conference in London and spoke with a number of experts, including speakers Mikkel deMib Svendsen, Alan Perkins, Jill Whalen and Danny Sullivan, who all offered interesting insights into the problem.

Higgison also spoke with CMS vendors and customers. The result is an excellent overview of the challenges users of CMS systems face.

Although Higgison's article is considered premium content, available only to subscribers of the magazine, Sandra has graciously provided a special URL for SearchDay readers to access the article at no charge.

Even if you don't use a content management system for your own web site, the article is well worth reading to understand yet another reason why some content is part of the invisible web, hidden from even the best search engines.

Warning! Your CMS could damage your content's health
Content Management Focus Magazine, June 2003
http://www.cmfocus.com/seo

Making Dynamic and E-Commerce Sites Search Engine Friendly
SearchDay, October 29, 2002
http://searchenginewatch.com/searchday/article.php/2161081
Many dynamic and e-commerce web sites are unwittingly part of the Invisible web, but there are several strategies for making them more search engine friendly.

Search Engines And Dynamic Pages
http://searchenginewatch.com/subscribers/more/dynamic.html
This article, available to Search Engine Watch members, provides additional information about testing for and solving dynamic delivery problems.

Search Headlines

NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.

European 'news rights' are all wrong...
ZDNet Jun 16 2003 1:12PM GMT
BT joins forces with Yahoo...
BBC Jun 16 2003 12:29PM GMT
Spam inquiry to focus on international laws...
ZDNet Jun 16 2003 11:30AM GMT
Search engine pioneer Overture prepares for new chapter...
SiliconValley.com Jun 16 2003 9:33AM GMT
Net Profiling Lures Advertisers...
New York Times Jun 16 2003 3:30AM GMT
No Virtual Numbers for Yahoo's CFO...
Business Week Jun 16 2003 2:23AM GMT
Streaming Media Gets Down to Business...
WebTalkGuys Radio Jun 14 2003 9:28AM GMT
Internet pioneers Afghans enjoy cyber cafe culture after years of war...
BBC Jun 13 2003 12:26PM GMT
Supreme Court Ends Sex.com Battle...
SiliconValley.Internet.com Jun 13 2003 10:37AM GMT
CMGI posts profit on AltaVista sale...
Boston Globe Jun 13 2003 10:36AM GMT
Zombie parody defence wins dispute...
Demys Jun 13 2003 10:24AM GMT
Sprint PCS opens EarthLink portal...
CNET Jun 12 2003 7:31PM GMT
Web designer charged with hijacking Al-Jazeera site...
SiliconValley.com Jun 12 2003 2:44PM GMT
powered by Moreover.com


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus